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17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot of people are seriously doubting its value. Marketing automation has always been about enabling marketers to set off messages based on visitors’ actions on a site, sending messages when they are most relevant rather than spammy. On paper, it looks like a huge deal of help for email marketers to boost lead generation efforts, and people are starting to buy into it. To help you make a decision, here’s a collection of lead generation statistics that testify to the utility of marketing automation: 1) 28% of marketers saw an increase in revenue per sale attributable to marketing automation – Chief Marketer 2) 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months – Focus Research 3) Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation – Marketo Related:  belindasummers2Sales and Marketing

IT Business List for Marketing | ITSalesLeads Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with us. We provide leverage to telemarketing campaigns by generating high quality business lists for IT and software companies. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. While most general business contact databases have sparse coverage of IT executives, our leads are highly targeted and carefully screened to pass strategically-defined lead qualification standards. We generate IT sales leads and deliver corporate prospect contact lists with the following field records. company namecompany profileprospect’s contact information (name, phone number, title, etc.)address (city, state, zip)website informationemail address

Case Study: Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program.

Don't Waste a Moment! See Sample Cold Calling Scripts What makes a movie script get spotlighted as the best screenplay by award-giving bodies? A script that presents a story that can move an audience to a certain emotional aspect, with scenes and characters that stimulate imagination, which translate into verbal or gestured reaction. That’s how a Cold Calling Script should be. When writing a campaign script, one has to take note of the campaign’s main objective. Whether you are to gather factual information for a lead generation campaign, book a prospect for an appointment setting campaign, or register attendees for an upcoming event, your script must contain keywords and substantial ideas that would stir up the prospect’s interest, otherwise you’ll be putting all call efforts into waste. Related: What Makes an Outstanding Telemarketing Campaign [for All Types of Industry] A Hands-On Guide to Gaining B2B Leads from Social Media Take your B2B social selling skills a step further with the help of this guide. Meaty and persuasive. Check it out!

Callbox Brings the Sunshine to Sales Lead Generation They may be new in the energy industry, but this Sydney-based electricity retailer is rapidly hitting the Australian market with their integrated energy solutions. The current lead generation campaign they are running with Callbox is beaming with rays of potential in providing full energy service to Australian consumers. “Put the lights on” The Client Industry: A New Electricity Retailer Location: Australia Headquarters: Sydney, Australia The Criteria Location: Australia Industries: SME, all types except competitors Employee Size: 1-500 employees Campaign Type Lead Generation Summary The initial, single seat campaign period was launched in July 2015. The second part ran with 3 calling agents, and added 3 more campaigns which the Client branded as “special campaigns”, generating a total of 79 leads which finished with 96 leads. “The Energizers” How much time does it take for a business to grow and step into the ladder of success? Client’s Full Engagement with the Callbox Team Particular to Targets

Healthcare Sales Leads - Healthcare Lead Generation Callbox designs and implements a solid healthcare lead generation platform to produce healthcare sales leads. With extensive experience in B2B appointment setting and lead generation for healthcare and medical industry, we segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. Engage with C-level decision makers Attract healthcare managers, directors, and other decision-makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers with the use of our smart marketing technology, the Callbox Pipeline, and proven prospecting processes. We’ve been helping healthcare companies for 14 years including:

Ways to Keep your Healthcare Sales Pipeline Healthy | Callbox in Encino, CA 91316 Health is wealth as they all say. And there’s nothing more important in life than one’s own well-being. This reason alone is enough to point out the crucial position that the healthcare industry has secured for end users and also for other stakeholders. The industry continues to be a massive contributor to progress, which makes all the more sense when governments across the world are paying close attention to the healthcare needs of citizens. But it’s actually private enterprises that are pushing important innovations in the market. Insurance products, diagnostics, and treatment facilities have been possible through the efforts of these companies in keeping this ever essential sector up and running. Against this backdrop, competition will further play a significant role in providing healthcare buyers quality services and products.

Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors and see the reality with an objective eye. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Over or Under-Selling Solution…

A Piece of Marketing Pie for Cloud Cloud computing continues to grow and make a difference in the way we work. Forecasted to reach $106B in 2016, it is an opportunity that no technology vendor would want to pass up. While the technology aspect is agog over migration issues and benefits, how has marketing placed their respective companies as cloud players? First of all, like any technology company, even marketers need to cope with the technology jargons. However, this is not to say a technology-laden marketing campaign is what you should launch. Consequently, technology translated in layman’s terms should not alienate any other team member in your customer’s decision making panel. Related: Cloud Marketing: How Marketers are Getting It Wrong As such, whatever marketing tactic you want to use should consider the messages you want your audience to hear. Related: Pages of Success for IT Telemarketing Part 1 & 2

Get More IT Leads: The Things You Should (or Must) Know About Email Marketing No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena. The reasons for this is that emails prove to be effective in keeping marketing costs down all the while maintaining an influx of high-quality leads. Related: 8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns One benefit of this strategy, according to an article published in Shout Me Loud, emails are highly adaptable, meaning they can be incorporated “into any kind of marketing plan that your business might have, without having any additional costs.” From these observations, it is safe to say that email marketing can work for the IT crowd as well. The “right approach” might sound a little subjective since strategy varies from one company to another.

Marketers Increase ROI after using Marketing Automation Tool As a marketer, if you are planning on implementing marketing automation into your marketing strategies, you must first understand how marketing automation works. Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. Benefits of marketing automation Reduce staffing costTarget potential customers through multiple channelsSchedule activities ahead of time. Related: How Marketing Automation Helps You Outgrow Your Competitors Many marketers and business owners use marketing automation software to help increase their sales and have higher ROI. On a blog post from “The Ultimate Marketing Automation Stats” by Emailmonday, an average of 49% of companies are currently using marketing automation and 55% of B2B companies are adopting the technology. But how can a marketer increase his ROI by using marketing automation tool? #1. Did they visit your service page? #2. #3.

Lead Generation Tips from the Best in the Business - GetB2B Leads You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips you need for your business without getting confused along the way. When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Now, let’s make it easier for you. I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. I consider these people some of the best in the industry. Here they are and here’s what they have to say: John Paul Aguiar @JohnAguiar The best lead generation tips that have worked very well for me over the years are: Sam Hurley