background preloader

17 Lead Generation Stats that Prove Marketing Automation Works [VIDEO]

Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot of people are seriously doubting its value. Marketing automation has always been about enabling marketers to set off messages based on visitors’ actions on a site, sending messages when they are most relevant rather than spammy. On paper, it looks like a huge deal of help for email marketers to boost lead generation efforts, and people are starting to buy into it. To help you make a decision, here’s a collection of lead generation statistics that testify to the utility of marketing automation: 1) 28% of marketers saw an increase in revenue per sale attributable to marketing automation – Chief Marketer 2) 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months – Focus Research 3) Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation – Marketo Related:  belindasummers2Sales and Marketing

Case Study: Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program.

Don't Waste a Moment! See Sample Cold Calling Scripts What makes a movie script get spotlighted as the best screenplay by award-giving bodies? A script that presents a story that can move an audience to a certain emotional aspect, with scenes and characters that stimulate imagination, which translate into verbal or gestured reaction. That’s how a Cold Calling Script should be. When writing a campaign script, one has to take note of the campaign’s main objective. Whether you are to gather factual information for a lead generation campaign, book a prospect for an appointment setting campaign, or register attendees for an upcoming event, your script must contain keywords and substantial ideas that would stir up the prospect’s interest, otherwise you’ll be putting all call efforts into waste. Related: What Makes an Outstanding Telemarketing Campaign [for All Types of Industry] A Hands-On Guide to Gaining B2B Leads from Social Media Take your B2B social selling skills a step further with the help of this guide. Meaty and persuasive. Check it out!

Life’s a Breach: How the Cambridge-Analytica Scandal Will Shape the Future of Marketing Last March, The New York Times released a report showing how consulting firm Cambridge Analytica was able to mine the data from at least 50 million Facebook users to impact the outcome of the 2016 presidential elections in the United States. The leakage, considered to be one of the biggest in the Internet’s hitherto brief history, has stimulated discussions on data security and privacy protection. Apparently, there were cracks in existing data security regulations, with people wondering if social networking services such as Facebook could have done more to protect its users from unscrupulous data mining. Any issue that involves personal privacy is always crucial, both for individuals and businesses. The common social media user will see it as a wake-up call to realize just how vulnerable he or she actually is online. Facebook CEO Mark Zuckerberg is not the only one who is affected by the Cambridge-Analytica scandal. Related: How Bitcoin is Changing the Global Economy

Healthcare Sales Leads - Healthcare Lead Generation Callbox designs and implements a solid healthcare lead generation platform to produce healthcare sales leads. With extensive experience in B2B appointment setting and lead generation for healthcare and medical industry, we segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. Engage with C-level decision makers Attract healthcare managers, directors, and other decision-makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers with the use of our smart marketing technology, the Callbox Pipeline, and proven prospecting processes. We’ve been helping healthcare companies for 14 years including:

Ways to Keep your Healthcare Sales Pipeline Healthy | Callbox in Encino, CA 91316 Health is wealth as they all say. And there’s nothing more important in life than one’s own well-being. This reason alone is enough to point out the crucial position that the healthcare industry has secured for end users and also for other stakeholders. The industry continues to be a massive contributor to progress, which makes all the more sense when governments across the world are paying close attention to the healthcare needs of citizens. But it’s actually private enterprises that are pushing important innovations in the market. Insurance products, diagnostics, and treatment facilities have been possible through the efforts of these companies in keeping this ever essential sector up and running. Against this backdrop, competition will further play a significant role in providing healthcare buyers quality services and products.

6 SMART Calling Essentials For Better Telemarketing Results One of the most frustrating and (perhaps) scariest aspects of sales is cold calling. No matter how professional and trained your sales team is, calling a prospective client for the first time without prior notice is intimidating. The reason is simple – no one wants rejection and when you cold call, there’s a bigger possibility of getting turned down. But this does not have your story because there’s a better way how to do it. #1 Get SMART SMART Calling – Sales & Marketing At the Right Time – enables the sales team of a business or company to reach their target at the time they are ready to make the decision. Let’s say for example that your target is hospitals, and you know that a third-party pharmacy makes the buying decisions. Related: 5 Winning Sales Cadence Examples (and Lessons to Draw from Them) #2 Forget about the Script Yes, a sales script is very helpful, especially when training new candidates. However, there’s a couple of problems with using a sales script: first, it sounds fake.

A Piece of Marketing Pie for Cloud Cloud computing continues to grow and make a difference in the way we work. Forecasted to reach $106B in 2016, it is an opportunity that no technology vendor would want to pass up. While the technology aspect is agog over migration issues and benefits, how has marketing placed their respective companies as cloud players? First of all, like any technology company, even marketers need to cope with the technology jargons. However, this is not to say a technology-laden marketing campaign is what you should launch. Consequently, technology translated in layman’s terms should not alienate any other team member in your customer’s decision making panel. Related: Cloud Marketing: How Marketers are Getting It Wrong As such, whatever marketing tactic you want to use should consider the messages you want your audience to hear. Related: Pages of Success for IT Telemarketing Part 1 & 2

Get More IT Leads: The Things You Should (or Must) Know About Email Marketing No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena. The reasons for this is that emails prove to be effective in keeping marketing costs down all the while maintaining an influx of high-quality leads. Related: 8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns One benefit of this strategy, according to an article published in Shout Me Loud, emails are highly adaptable, meaning they can be incorporated “into any kind of marketing plan that your business might have, without having any additional costs.” From these observations, it is safe to say that email marketing can work for the IT crowd as well. The “right approach” might sound a little subjective since strategy varies from one company to another.

How to Make a Compelling Presentation For Your Software Product - Callbox By Callbox 05/14/2018 Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of making a marketing presentation makes it more likely for a prospect to invest. In this sense, the increasing your profit margins the depends on how well you package your brand and communicate your product to a prospect.As it becomes increasingly difficult to sell software in such a competitive market, there is a need to create more engaging and sellable stories. But this rationale has its fair share of challenges. About This Author Callbox Read More » More Articles From This Author Understanding Multi-channel, Cross-channel and Omnichannel Marketing 03/27/2018 Marketing is an essential element in business. The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

Lead Generation Tips from the Best in the Business - GetB2B Leads You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips you need for your business without getting confused along the way. When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Now, let’s make it easier for you. I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. I consider these people some of the best in the industry. Here they are and here’s what they have to say: John Paul Aguiar @JohnAguiar The best lead generation tips that have worked very well for me over the years are: Sam Hurley

Social Media Impact On App Marketing: Practices To Follow Everyone of us know the power social media holds for the branding of apps. It connects, it reaches easily to everyone and the biggest benefit, it is GLOBAL! When something goes global you could easily guess the power it holds for the good of a brand. Not only the brand gets universal but also acquires the advantage of word of the mouth branding without doing the actual efforts for it. The giant social media platforms like Facebook is no doubt an exceptional network but the podium can only benefit if you know the “how to” of the same. Related: 3 Ways To Generate Leads Using Social Media Prior to discussing the practices, let’s have a look at the benefits of app marketing through social media platforms. Offers a perfect option with segmenting optionsAre cost-effective for every businessAre global that makes app branding possible at a fraction of costHelp gain interests of millions of users The Dos and Don’ts of App Marketing Practices on Various Social Media Platforms Instagram Facebook