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Why Bad Telemarketing is the Real Problem

Why Bad Telemarketing is the Real Problem
Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. It is just that not a lot of people have a favorable view towards telemarketing, and for reasons that are too obvious right from the get-go. One reason is that telemarketers have become too persistent that they would often engage a lead during the most unlikely hours. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?”

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