IT Security Provider Taps into APAC Markets with Callbox Campaign Campaign Type Appointment Setting Target Location Australia and Philippines Target Industries For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing Target Contacts For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers The Client The Client is the China office of a U.S. The Challenge The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands.
Expanding your Software Products and Services: ... - Marketing and Lead Generation Hacks - Quora The software and tech industry continues to expand thanks to new innovations aimed towards businesses as well as consumers. For sure there has always been an increasing demand for better software products. This has been made evident by the fact that across the globe, IT spending has increased for the better part of 2017. According to Statista, the industry has reached $35 billion in revenue. And this has been influenced by new innovations in analytics as well as automation. Related: Cloudy with a Chance of Fog: A Quick Cloud Computing Update For the most part, software leaders are tapping into wellsprings for growth, but this shouldn’t encourage startups to remain where they are in the face of rising competition. For that reason, we have prepared a nifty guide that will help get things going for your tech startup. #1 Emphasize cybersecurity Nothing convinces a business more into buying a certain tech offer than knowing a certain product emphasizes security. #2 Attract VCs
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies.
Blogging Tips to Generate More IT Leads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. We will notice that these tips are more about creating compelling content for potential customers, but they also contain other important wisdom in the effective capture of IT leads. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump. Keep yourself visible. Outsource your lead generation process and get qualified IT leads.
The Math Behind A/B Testing: A (Simplified) Visual Guide Just off the top of your head, can you explain what p-values are and what they tell you about your A/B test results? If reading that question almost made you close the current tab, you’re not alone. In fact, according to FiveThirtyEight, even scientists themselves can’t clearly explain what p-values really mean. While your testing tool probably does most of the number-crunching under the hood, it’s much better to gain a solid understanding of how the math works out than simply running the test and waiting for the results to flash on your dashboard. Without a good grasp of the math and statistical concepts behind A/B testing, you’ll simply end up guessing rather than actually experimenting. That’s why we put together this quick infographic that visually summarizes the ideas behind key mathematical/statistical concepts you typically encounter in A/B testing. Don’t worry if you’re allergic to equations and arcane Greek symbols. The Very Basics Mean Variance and Standard Deviation Sampling
Lead Generation Tips from the Best in the Business - GetB2B Leads You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips you need for your business without getting confused along the way. When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Now, let’s make it easier for you. I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. I consider these people some of the best in the industry. Here they are and here’s what they have to say: John Paul Aguiar @JohnAguiar www.johnpaulaguiar.com The best lead generation tips that have worked very well for me over the years are: Sam Hurley
B2B Leads : The Marketing Way: Telemarketing for Financial Services: A B2B Lead Generation Guide for Managers Financial institutions that offer lending and banking services need tools and equipment to facilitate their operations. Luckily for them, there are B2B companies that provide such materials. They however confront their own set of dilemmas, one of which is marketing their offers. Marketing financial services via B2B lead generation channels is essential to companies that offer a wide array of financial solutions to their respective audiences. One of many channels is telemarketing. In terms of cost-efficiency, social platforms like LinkedIn and WordPress require minimal capital inputs and provide ample space for content experimentation. B2B telemarketing on the other hand offers advantages absent in social media. As a start consider these important tips: Qualify prospect data. Add value to your conversations. Improve yourself through surveys. Follow-up on existing leads.
Ten (10) Affordable Marketing Ideas for Software Startups At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. But as the number of software and IT start-ups grow year by year, it has become a challenge for many smaller players to get themselves noticed by their target audiences. At any rate, B2B marketing remains to be a tough cookie to crack. Fortunately, there are numerous ways that start-ups can do to better promote their software products and services. Make use of referrals Nothing passes off more as an affordable marketing method than generating referrals from previous customers. Attend industry events Related: Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader Contribute
How to Find IT Clients in Ohio Ohio may not be as complicated as New York or the Silicon Valley, but it certainly has its charm. It is not because you don’t get any competition, far from it. In a town like Ohio, you get the chance to be more creative and involved unlike the city slickers. In an article in Cleveland.com, female entrepreneurs are creating a different business landscape in Ohio. In the article, IT businesses are backed by the city and local foundations. Sure, a lot of businesses are supported by a sponsor one way or the other, but when it comes to the government, businesses are given the opportunity to change the way people and women in particular can do business in Ohio. With this new break, let us point you some good tricks to get you that drove of clients you have been wanting. Appointment Setting Get on the phone. Related: Pages of Success for IT Telemarketing Part 1 & 2 Segment your Data Get to know your town. On Business2community: The Most Helpful Tips for a More Profitable Lead Prospecting
Lead Nurture Tool - Lead Management System - Callbox Lead Nurturing Done Right. Simple. Smart. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools. Business List for IT Providers - IT Leads - ITSalesLeads Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with us. We provide leverage to telemarketing campaigns by generating high quality business lists for IT and software companies. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. While most general business contact databases have sparse coverage of IT executives, our leads are highly targeted and carefully screened to pass strategically-defined lead qualification standards. We generate IT sales leads and deliver corporate prospect contact lists with the following field records. company namecompany profileprospect’s contact information (name, phone number, title, etc.)address (city, state, zip)website informationemail address