Why You Should Bet Your Money - Digital Marketing Statistics 2017 [FREE EBOOK] Don’t know where to allocate the biggest chunk of your marketing budget next year? How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. To make the right decisions, you need more than just prudence and a discerning mind. You need this ebook, too. Read this ebook to find out: Where to put your money in Digital MarketingHow to best take advantage of social mediaWhy infotainment and bite-size videos are vitalWhy you should step up your Influencer Marketing gameWhy you’re in the wrong job if you’re not big on Mobile Marketing
Expanding your Software Products and Services: ... - Marketing and Lead Generation Hacks - Quora The software and tech industry continues to expand thanks to new innovations aimed towards businesses as well as consumers. For sure there has always been an increasing demand for better software products. This has been made evident by the fact that across the globe, IT spending has increased for the better part of 2017. According to Statista, the industry has reached $35 billion in revenue. And this has been influenced by new innovations in analytics as well as automation. Related: Cloudy with a Chance of Fog: A Quick Cloud Computing Update For the most part, software leaders are tapping into wellsprings for growth, but this shouldn’t encourage startups to remain where they are in the face of rising competition. For that reason, we have prepared a nifty guide that will help get things going for your tech startup. #1 Emphasize cybersecurity Nothing convinces a business more into buying a certain tech offer than knowing a certain product emphasizes security. #2 Attract VCs
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies.
IT Security Provider Taps into APAC Markets with Callbox Campaign Campaign Type Appointment Setting Target Location Australia and Philippines Target Industries For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing Target Contacts For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers The Client The Client is the China office of a U.S. The Challenge The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands.
How to Reach C-Level Decision Makers and Boost B2B Sales #2: Offer something valuable to build connection. Many B2B businesses believe that their products or services have clear value to potential clients but sometimes, not receiving a positive feedback means that the value isn’t clearly presented. In order to ensure that they see the value of your offer, it’s important to give freebies such as SEO services to create rapport. In return, customers will see how determine you are in offering them something they need. Related: Diversify or Die? #3: Get referrals. If you want to grow your network, you need to meet your friends’ friends. They have to be: 1. someone who did business with your company before 2. Related: Building Tremendous Credibility and Make Clients Refer You Leave optimized voicemails. Most of the time, salespeople don’t know how to leave compelling voicemails. Related: Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel? Provide Targeted B2B Content This post originally appeared at The Savvy Marketer’s Blog.
Customer Profiling Service: Data Cleansing Services and Database List Marketing and prospecting campaigns rely on quality data to work well. With 24% to 36% of CRM data becoming stale and outdated each year, high-level engagement strategies like personalization and content planning simply won’t work. We offer a variety of data-related solutions to help organizations overcome the challenges of data maintenance and acquisition. Whether you’re looking for a leads list or lack the resources to keep your customer list fresh and updated, our database services give you the tools and marketing intelligence needed to identify your ideal customers and engage them effectively. We help you maintain and enrich your data through: Targeted ListsFilter by demographic and firmographic dataEnrich with technographics and intent data
The Math Behind A/B Testing: A (Simplified) Visual Guide Just off the top of your head, can you explain what p-values are and what they tell you about your A/B test results? If reading that question almost made you close the current tab, you’re not alone. In fact, according to FiveThirtyEight, even scientists themselves can’t clearly explain what p-values really mean. While your testing tool probably does most of the number-crunching under the hood, it’s much better to gain a solid understanding of how the math works out than simply running the test and waiting for the results to flash on your dashboard. Without a good grasp of the math and statistical concepts behind A/B testing, you’ll simply end up guessing rather than actually experimenting. That’s why we put together this quick infographic that visually summarizes the ideas behind key mathematical/statistical concepts you typically encounter in A/B testing. Don’t worry if you’re allergic to equations and arcane Greek symbols. The Very Basics Mean Variance and Standard Deviation Sampling
Lead Generation Tips from the Best in the Business - GetB2B Leads You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips you need for your business without getting confused along the way. When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Now, let’s make it easier for you. I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. I consider these people some of the best in the industry. Here they are and here’s what they have to say: John Paul Aguiar @JohnAguiar www.johnpaulaguiar.com The best lead generation tips that have worked very well for me over the years are: Sam Hurley
Blogging Tips to Generate More IT Leads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. We will notice that these tips are more about creating compelling content for potential customers, but they also contain other important wisdom in the effective capture of IT leads. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump. Keep yourself visible. Outsource your lead generation process and get qualified IT leads.
Weeding Out Junk Leads with Predictive Lead Scoring Guide [FREE EBOOK] Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!
4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. It’s a key reason so many companies try telemarketing and fail. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents