How IT Sales Are Made: A Journey Through the B2B Pipeline Every B2B marketer worth his salt knows what a sales funnel means. It’s a fancy word that refers to the process of guiding customers towards making a purchase. What could possibly be harder than that? Well, leading a prospect towards a purchase is nothing like a healthy stroll through the local park. A PIECE OF MARKETING PIE FOR CLOUD COMPUTING November 3, 2015 Barbara McKinney Cloud computing continues to grow and make a difference in the way we work.Forecasted to reach $106B in 2016, it is an opportunity that no technology vendor would want to pass up. While the technology aspect is agog over migration issues and benefits, how has marketing placed their respective companies as cloud players? First of all, like any technology company, even marketers need to cope with the technology jargons. However, this is not to say a technology-laden marketing campaign is what you should launch.
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Your Roadmap to Buying the Best Leads For a lot of businesses right now, growing one’s brand is a big deal. But growing one’s client base is an even bigger deal! As competitiveness increases in such industries as IT and financial services, it pays for B2B companies to stimulate revenue growth as well as secure a better position in one’s market. More than ever, businesses in the B2B arena need effective marketing strategies and lead generation techniques to reach certain business goals faster and without any letup. These have become a lot easier considering the number of options enabling marketers to put their brands front and center. But more than strategy, marketers also need to be more articulate in terms of looking for opportunities to grow their sales.
Top Tips to Find the Right One..The Right Database Vendor That Is When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted. You would not know in both cases unless you actually “follow your gut” and hire a vendor “you think” is a good match. But more often, this will only result in hiring solutions providers that are unable to provide solutions at all and instead give you invalid addresses and low-quality leads.
Want to Increase POS Software Sales? We Got you... - Marketing and Lead Generation Hacks - Quora Selling point of sale (or POS) systems is tricky business. For some reason, companies that offer a wide range of POS software products are always faced by the dilemma of increasing sales for such highly technical stuff. In much as the same way as selling IT products, POS systems require a certain amount of knowledge to create messaging that is responsive to potential customers.
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