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How to Diversify Your Customer Base and Grow Your Business. A conversation with Kara Goldin, founder and CEO of healthy lifestyle brand hint.
July 3, 2018 2 min read Whether thinking about launching a new product or service, or opening up in a new market, entrepreneurs are always focused on creating new revenue streams to help guarantee that money is coming in. The more diverse your customer base, the easier it can be to take advantage of new revenue possibilities. That is precisely the topic of our webinar, “How to Diversify Your Customer Base and Grow Your Business,” presented by NetSuite and Entrepreneur. Attendees heard from an entrepreneur who has grown her business by diversifying her customer base. This webinar hosted by Jill Schiefelbein, business communication expert and Entrepreneur Press author, with Kara Goldin, founder and CEO of healthy lifestyle brand hint discussed how entrepreneurs can think about diversification in new ways to grow their businesses.
Diversification: Companies don’t have to stay siloed in one space. Account-based Marketing: Why It Delivers the Highest ROI. B2B Leads : The Marketing Way: How to Revive a Flatlined Lead. More than conversations, telemarketing is about nurturing leads, placing value on one’s products and driving home with a smile and a sales appointment scheduled for next week.
But most of the time, things may not turn out well for your lead generation and appointment setting activities. You often encounter unforeseen circumstances along the way that may send you reeling. Advertise Your Service And Gain More Clients With IT Leads. In a world where technology has begun to rapidly evolve, everyone wants to get ahead by using it.
Information Technology has become the front for improvement for some companies. Depending on the help of IT to run their whole system, anything going wrong would certainly be like a wrench thrown into their gears. You can imagine this to be like having all your data erased in one fell swoop. This can be trouble especially when not just data was erased but your entire database, your software, and much more. If this ever happens, you’d be in a major bind. For your IT company, offering this service may be a cinch in doing.
Subject Lines that Gets Event Emails Deleted. Think you’ve created a clever and enticing subject lines but turns out you’ve included words that may be seen as a spam or words that will consider prospects to delete your email?
Subject lines can be a bit tricky. In email marketing, the important part is to get prospects to open the email. But the key is to engage and connect with them. Bad subject lines were created unintentionally. Best Prospecting Methods: 4 Ways to Sell Based on Your Target Market. <iframe src="<a pearltreesdevid="PTD7" rel="nofollow" href=" class="vglnk"><span pearltreesdevid="PTD8">https</span><span pearltreesdevid="PTD10">://</span><span pearltreesdevid="PTD12">www</span><span pearltreesdevid="PTD14">.
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Whether it’s a new, improved treatment, a groundbreaking facility or the expansion of physician specialties, healthcare organizations are always working to provide a higher level of care for patients. Unlike any other industry, healthcare serves a broad audience. And today's consumers are becoming more involved with every app they download and every website they visit. In fact, patients are relying on websites at an increasing rate to make healthcare decisions.
This is why it’s important to stay on top of digital marketing and keep your organization at the forefront of change—even online. 6 Healthcare Marketing Ideas to Cure Your Social Media Woes. Around half of the world’s population (3.3 billion people) are now active on social media.
Today, social media isn’t just a place for friends and family to stay in touch. It’s where people go to catch up on the latest news. This is where your clients search for recommendations and even for healthcare providers. Social has turned into a place where you connect with loyal and long-term patients. For the healthcare industry, social media helps to engage patients, promote new partner relationships and improve the credibility of doctors. When social media increases patient satisfaction and boosts brand reputation, it’s no surprise that countless doctors jump on the digital bandwagon.
12 Experts That Will Teach You How to Get More Leads. The 3 R’s of Appointment Setting for the Healthcare Industry. 6 Leaders Share the Secrets to SaaS Startup Success. Your Roadmap to Buying the Best Leads. For a lot of businesses right now, growing one’s brand is a big deal.
But growing one’s client base is an even bigger deal! As competitiveness increases in such industries as IT and financial services, it pays for B2B companies to stimulate revenue growth as well as secure a better position in one’s market. More than ever, businesses in the B2B arena need effective marketing strategies and lead generation techniques to reach certain business goals faster and without any letup. These have become a lot easier considering the number of options enabling marketers to put their brands front and center.
But more than strategy, marketers also need to be more articulate in terms of looking for opportunities to grow their sales. An 8-step procedural guide for technical bloggers. There are people who were born to blog – these are your blog aficionados who could do magical things with just a keyboard, a blinking cursor and a seed of an idea.
Then there are technical bloggers – those who execute blogging as a science, requiring structure and procedure. Both can produce the same quality of content at any given time, but the difference lies upon the process. While the first type may rely on natural writing instincts and comfort zones, the latter type may sometimes have difficulty in creating a system they can adhere to. If you’re a technical blogger and you haven’t established your own writing mechanism yet, consider this 8-step process: Determine your general idea. Now you don’t have to actually include the subtitles in the article, it will just be your guide so you’d have a logical sequence of minor topics. 5. Selling Software and Services: A Short Guide to SaaS Marketing.
3 Effective Ways to Get Webinar Confirmations. Photo Credit: zemanta – Webinars.
Regarded as great sources for quality sales leads, B2B companies just can’t live without them. This year, more enterprises are opting to increase their budget for webinars. This is supported by a study by the Content Marketing Institute showing that 63% of marketers prioritize them for acquiring high quality B2B leads. Holding a webinar could actually mean giving more “meat” to your brand awareness and marketing campaign, as well. 3 Startup Strategies that Also Work for B2B Companies. B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Get B2B Leads - Industries We Serve - Lead Generation Services. 6 Kick-Butt Social Media Tools to Help Promote New Blog Posts. Want more Guests? Make your Corporate Events Trend in Social Media.
Social media marketing has always been regarded as a highly overrated tool for B2B lead generation. But what many critics tend to miss out on is that social platforms are highly effective. And because of that, many B2B marketers have opted to spend more to achieve better online visibility. In recent years, B2B analysts have noted a sharp increase in the use and development of social media marketing tools in terms of obtaining hire volumes of business prospects. Social media marketing can now be tied up with other communication channels as well, increasing the possibility of generating high-profile and high quality B2B sales leads.
B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why. Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen. For instance, there is always a possibility that a high quality lead would turn you down at a moment of critical importance. It’s not because the lead is half-baked, but because it’s just that unpredictable. Some marketers link lead unpredictability to failed sales opportunities. One way of course to confront this issue is to keep your buyers motivated, but is this really the case?
It’s not really a case of knowing what the prospects want. 1. The 3 C’s of Selling to the C-Suite and Closing Large Deals. Effective Use of Hashtags for Promoting your Events. Mostly associated with Twitter and Facebook, hashtags are effective for increasing the viral potential of simple declarations in as little as 140 characters. It would therefore be right for B2B marketers to use this function as a means to promote their products and services. But on a different note, hashtags can also be leveraged as lead generation tools catered towards events marketing. Many businesses now consider holding events because of the immense business opportunities they can gain.
Hence, every effort has to be exhausted in order to attract as many attendees as one’s budget permits. Along with telemarketing, social media promotion can be an essential factor for driving awareness and inviting the right kind of people to an event using hashtags. Little do most marketers know that hashtags are subject under certain rules, a failure to follow which will result can result in lower invite confirmations. IT Consulting Leads: Finding New Business for Your Tech Consulting Firm.
Weeding Out Junk Leads with Predictive Lead Scoring Guide [FREE EBOOK] Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. Why Bad Telemarketing is the Real Problem.
Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. Tips to a Terrific Trade Show. Trade shows have recently become the most important outbound marketing strategies for B2B companies and for a good reason. In an article posted on TSNN, around 81% of trade show participants have buyer authority, which roughly translates to 4 customers out of every 5 attendees. Because of that, it’s no wonder that 99% of B2B marketers find great value in them not only in terms of acquiring high quality B2B leads, but also in brand awareness and relationship-building with existing and potential clients. Indeed, trade shows are a large factor in terms of seeking new business possibilities. Traditional Marketing Vs. Growth Hacking: An Infographic. How to Provide Effective Customer Service via Twitter? Blogging for IT Leads: Top Ways to Drive New Clients.
Solutions providers for IT institutions will get the most out of blogging. Get a Spike in Revenue by Getting your Clients Satisfied. The Importance of Content in Fintech and the Way to Do it Right. The financial sector is in luck. New technology has introduced it to newer tools in the form of software provided by Fintech companies. At the rate the Fintech industry is growing right now, financial institutions such as banks and accounting firms will have a lot of products and services to choose from. For FinTech companies, on the other hand, the growth of the industry also means updating their current marketing arsenal. Success is measured by the number of leads a company generates periodically, and it makes perfect sense to up the ante in terms of lead generation and appointment setting.
Choosing the Right Document Management System. 4 Signs that you're Getting Positive Responses in your Content. For List Buyers: Fantastic Leads Databases and Where to Find Them. Why Companies are Spending Heavily on Lead Generation. Get B2B Leads - B2B Marketing Blog, Lead Generation. Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés.
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Conversations to Conversions: A Rundown of the Top Email Writing Tips. According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. Digital Marketing. B2B Marketing Strategy. IT Lead Generation. Software Product and Services Tips, Trends and Information to Increase ROI. Financial Lead Generation Tips, Trends and Information. Consulting Services Tips. Medical and Healthcare Lead Generation Tips, Trends and Information. Events Telemarketing. List Building, Email Marketing and Business Lists Tips, Trends and Information. Email Validation Tips. Content Marketing Collection. Telemarketing Tips, Trends and Information.
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Latest SEO Trends – A preview of how SEO changes in 2017.