Joy to the Pin: The Huge Volume of Holiday Activity on Pinterest. Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network.
The report was based on internal Pinterest data, including year-over-year figures from 2013 and 2014, as well as Millward Brown data from 2015. There was a 50% year-over-year increase in holiday pin volume between 2013 and 2014, according to the analysis. To date users have made 170 million holiday decor pins on Pinterest, 92 million holiday gift pins, 50 million holiday fashion pins (including 3 million ugly holiday sweater pins), and 42 million holiday food pins. Check out the infographic for more insights from the report. Five content marketing lessons from Pinterest. Pinterest is growing up quickly, and content marketers can learn a few things from the social media giant in light of its fifth birthday earlier this month.
With Pinterest opening its API up for brands and marketers to pull even more data and insights from the platform, now is the perfect time to leverage the popular social media site as an important part of your content strategy. We’ve put together five lessons to help you jump-start your plan. 1. Don’t pigeonhole your audience Formerly regarded as the sole territory of brides, foodies and fashionistas, Pinterest is rapidly gaining a diverse following, including men (while the company won’t reveal exact numbers, their male user base in the US has apparently doubled in the last year). The lesson for brands? 2. 5 Ways to Succeed With Pinterest Promoted Pins. Are you marketing on Pinterest?
Have you considered Pinterest promoted pins? Pinterest promoted pins (recently opened to everyone) can help you reach more people and drive results. In this article I’ll share five ways businesses can get the most out of Pinterest promoted pins. About Promoted Pins While Pinterest is a social sharing community, users visit the site ready to be inspired and/or seek out products to purchase. Pinterest Marketing: Your Complete Guide to Pinterest Success.
Do you want to learn how to market yourself and your business on Pinterest?
Are you looking for a resource to guide your Pinterest marketing efforts? Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising. Each of these articles will help you understand and master a specific part of marketing on the Pinterest platform. Build a Board. How to Start a Pinterest Board That Succeeds.
Are your prospects on Pinterest?
Do you want to start a Pinterest Board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. In this article you’ll find out how to develop Pinterest boards for your business. Discover how to start a successful Pinterest board. #1: Choose Keywords for Your Topics First, build a keyword list.
For example, if you’re creating a food-related board, your spreadsheet might look like this: Add potential board topics and subtopics to a spreadsheet. To expand your topic list, use a free tool like Keyword Tool. Use Keyword Tool to find keyword suggestions. Use these suggested keywords for content inspiration. 7 Ways to Attract More Attention on Pinterest. 5 Pinterest Image Styles That People Love to Share. Are you looking to improve your Pinterest engagement?
27 Awesome Social Media Marketers to Follow on Pinterest. 808 Shares Facebook 285 Twitter 201 LinkedIn 22 inShare24 Google+ 191 Pin It Share 109 808 Shares × Getting started on a new social network can be a challenge!
The Perfect Pinterest Formula for Growing Your Following. When Pinterest emerged as a popular and effective network for reaching new customers, businesses jumped on the new platform as fast as they could, filling up boards with pin after pin of content.
Naturally, with so many new pins demanding attention every day, people with something new or original to say were getting buried under the sheer weight of the constantly growing content. With so many companies still vying for a limited amount of attention, pinners need to do something to stand out from the crowd. It's not enough that the pin looks good... It also has to accomplish something tangible, and it has to make the most of Pinterest's unique characteristics.
If you're still just pinning images for the sake of adding content every day, you might as well refocus your time on other marketing channels. Just a bit of know-how and practice, however, can generate the kind of pins that engage other users and drive traffic to your website. The Perfect Pin Formula The formula goes like this: Mystery. 37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers.
575 Shares Facebook 218 Twitter 87 LinkedIn 26 inShare26 Google+ 159 Pin It Share 85 84 575 Shares × Need help with your Pinterest board names?
Want to improve them & drive more Pinterest traffic to your website? The right board names will help you get targeted traffic through Pinterest’s search capabilities — which will send more people to your boards and get you more followers, clicks & pins. How to Use Pinterest for Business: "Getting Started" Guide for Beginners. 810 Shares Facebook 320 Twitter 204 LinkedIn 27 inShare27 Google+ 180 Pin It Share 79 810 Shares × FACT: the half-life of a Pinterest pin is 1,600 times longer than a Facebook post.
FACT: the average Pinterest user spends 14.2 minutes pinning every time they log in. FACT: Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! With numbers like these, it’s easy to see what a powerhouse Pinterest has become. It’s growing like mad & the engagement rates are off the chart! Imagine your best content popping up in the Pinterest feed 4 or 5 months after it was first pinned! Compare that to the fast-paced Twitter stream or the hyper-competitive Facebook news feed and you’ll quickly understand the value. Can you imagine the benefits of a social network where your content doesn’t lose steam in the first few hours — but can actually get MORE visibility over time & still be sending traffic months after it was published? How you can use pinterest and instagram for comms. So much more than places for coffee lovers and wedding planners these two picture-led platforms often fly under the radar.
Try them. Do. Here's a few ideas how. by Bethan Davies Remember the days when we used to laboriously take photographs on our disposable cameras, take them to the shop to develop, wait a few days, go back to collect them, sigh because half your auntie’s head has been cut off, put them in a box and never look at them again? Now, with superior smartphone cameras and the ability to upload your images straight on to your chosen platform, there is an endless world of possibilities. Why are images so effective? How to Run a Pinterest Contest Without Breaking the Rules. Have you run contests on Pinterest? Are you aware of Pinterest contests rules and regulations?
After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. How to Use Pinterest for Videos, SlideShares and Podcasts. Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.
In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts. #1: Videos Did you know that videos from Vimeo and YouTube are pinnable and playable on Pinterest? How to Optimize Your Pins for the Pinterest Smart Feed. Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. The New Pinterest Analytics Tool: How To Use It for Business. How to Use Pinterest Rich Pins: What Marketers Need to Know.
5 Ways to Tell if Pinterest is Right For Your Business. How to Use Pinterest for Videos, SlideShares and Podcasts.