Resources/COOLacademy-2011-1.pdf. Wp-content/uploads/2012/11/10Ideaa.pdf. Doodle Revolution. Wp-content/uploads/2013/07/The-Super-Hunch.pdf. Wp-content/uploads/2013/07/The-Really-Big-Idea-Critique-Pad-Alternate-Format.pdf. Wp-content/uploads/2013/07/The-Really-Big-Idea-Sketch-Pad.pdf. Methods. Fast brainstorm techniques: the 60-minute PATCH method. Strategy | Comments | Last built on 22 March, 2011 Problem solving in 3600 seconds: is it possible?
They say you should spend 99% of your time in the problem and 1% of your time solving it but, sometimes, time’s against you. So what do you do? Throw 3600 seconds and a handful of good brains at it, I say. This is gun-to-your-head, do-or-die stuff. 5 key principles of creative problem solving 1. Language will get in the way of a fast brainstorm. I see a problem like a Rubix Cube, a game of chess, a crossword. 2. You will need to develop your own workshop culture. 3.
I always start a brainstorm like this saying that I want ideas, not talk. I’d rather the thinking happens on the inside (in a fast session) and someone shouts “blue balloons” at me rather than: “I went to the shops on the weekend and there was this red car with wings… and I looked at it and remembered I needed to get milk… I’m not sure if this helps. 4. 5. The PATCH structure to creative problem solving.
How to explain an idea: a mega post. Strategy | Comments | Last built on 16 March, 2011 New Yorkers: learn this content with a Skillshare class – more to come I am writing this with creative agencies in mind, however, the techniques below can be applied anywhere.
We’ll cover off: What an idea isWhat sorts of ideas there areHow to explain your idea (first principles and 5 structures you can use) What’s an idea? One of the things that continually gets in the way of creativity is words. 1. 2. 3. So, if we focus on the first two examples, ‘idea’ is typically used when someone simply has a thought as well as when someone has a novel concept. An example of ‘idea’ as a thought in an advertising agency “I have an idea: we could put it on Facebook, we could make an app, we could gamify it.”
How to do account planning – a simple approach. Strategy | Comments | Last built on 14 October, 2010 Account planning is simple Having posted a few thoughts this year about the basics of account planning and strategy (How to get into strategy, Why strategists should make stuff and How to position your business in 3 lines), I thought I’d have a go at explaining a high-level approach to account planning… an account planning process, if you will.
Account planning should be simple. However, a lot of people make a lot of money by making it seem complicated. There’s a well worn Bruce Lee quote that has stuck with me since I was young: “A kick is a kick and a punch is a punch.” It’s probably a similar journey for many account planners. It’s really important to acknowledge that what account planners do is part-science, part-intuition. Your very own account planning approach infographic Here’s a scribble of a basic account planning process or on the image below to access the larger version. It’s simple. Step 1: The problem OK, onto the problem.