Statistiques usages Internet. Adapter son contenu pour mobile & tablette. Adapter son contenu pour mobile & tablette. Technology, Mobility, Usability and other Musings. Nowadays, content must be developed to be viewed and interacted with across a range of screen sizes, from smartphones to the widest flat-screens.
With devices becoming increasingly abundant in our daily lives, people are shifting from device to device, and they expect their products and services to shift with them. Regardless of what size screen your content is on, people expect a delightful experience across devices. Fresh research identifies four types of multi-screening behaviours. "Content grazing", "investigative spider-webbing", "social spider-webbing" and "quantum journeys" are four ways in which people behave between screens while watching TV with companion devices, according to a Microsoft Advertising study titled 'Cross-Screen Engagement' which has been launched to increase our understanding of consumer motivations in the multiple screen environment.
In partnership with Flamingo Research and Ipsos OTX, the study quizzed consumers across five markets – including Australia, Brazil, Canada, the UK and the US – to learn more about why consumers are using multiple devices and to understand the motivations that drive simultaneous or sequential usage across screens, and the opportunities for marketers. One of its notable findings was that the UK has the highest proportion of consumers who use two or more devices at the same time to explore products with an investigative intent – at 64% vs. the global average of 57%. Consumers Take A Multi-Device Path To Purchase. First Look: U.S. Bank's New iPad App. Les smartphones devancés par les tablettes dans le trafic web global. Notre dernière analyse Adobe Digital Index a révélé que les sites web du monde entier reçoivent à présent plus de trafic en provenance des tablettes que des smartphones, avec respectivement 8 % et 7 % des pages consultées chaque mois.
Nous avons surveillé de près le rapide envol des tablettes, et en janvier 2012, nous nous sommes aperçu que les internautes utilisant des tablettes dépensaient 54 % de plus par commande en ligne que leurs homologues utilisant des smartphones, et 19 % de plus que les utilisateurs de PC portables ou de bureau. Des résultats plutôt impressionnants pour ces appareils introduits il y a moins de trois ans. Study: 90 Percent Use Multiple Screens During The Same Day. We’re living in a multiscreen world.
Like arboreal monkeys in the rain forest, swinging from tree to tree, consumers now move between various screens throughout the day. They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. Hk.nielsen.com/documents/HKDigitalBehaviorInsightsReport-FINAL.pdf. War Of The Screens. Forget global players. Even small Indian challengers such as Micromax are rushing to cover all screens, as are companies such as Videocon. While phone maker Micromax has launched tablets, TVs and a dongle (Smart Stick) that can convert the television into a smart TV, Videocon which is a TV company has got into mobile phones. “We realise that there are six screens in a consumer’s life today and we are already in three screens,” says Rajesh Agarwal, managing director and co-founder of Micromax. Nokia, which has so far stuck to just mobile devices, insisting that mobility is the future, acknowledges the changed environment.
Vipul Mehrotra, director of smart devices at Nokia India says, “The industry has evolved from a battle of devices to a war of ecosystems. And that, in sum, is what is happening now — it is a war of ecosystems. Adobe, too, has reconfigured its offerings to be in tune with all devices. The game is changing so fast that boundaries are blurring. Mobile Banking Plays Critical Role In Customer Loyalty While Tablet Apps Lag Behind. A lack of banking apps optimized for tablets leaves consumers to resort to a cruder mobile web experience.
According to a study from Yodlee Interactive, mobile banking may keep loyalty high while physical branches continue their decline. 71% of mobile bankers are either satisfied or very satisfied with their bank’s mobile and web offerings. One in three of those who use mobile banking now view their mobile banking experience as a reason why they stay with their bank. Overall, 31% of U.S. adults who have a bank account indicate that they use mobile banking (i.e., use a smartphone, tablet device, or some other mobile device to access their banking information). Framework for Designing for Multiple Devices. Nowadays, content must be developed to be viewed and interacted with across a range of screen sizes, from smartphones to the widest flat-screens.
Adjusting to the multi-screen age. Brands are working hard to keep up with the changing digital universe.
Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising. Nexternal Solutions eCommerce Blog - eCommerce News Articles. Wednesday, January 23rd, 2013 How often do you begin shopping on your smart phone and end up pulling the trigger on your PC?
Today, consumers move between many devices to shop. In an eCommerce world, it is important to create a user experience that supports all of these devices including smart phone, PC and tablet. According to Brafton News, “More than 80 percent of Americans access the web for general browsing from more than one device, and 67 percent turn to laptops as well as smartphones and tablets specifically to research purchases”. Nexternal’s cart keeper provides the solution at no additional cost. Www.mm.be/sites/default/files/public/Global_Mobile Media Consumption Whitepaper.pdf. Multi-Device Marketing Infographic! Le Responsive design, comment vous adapter aux comportements de votre cible.
La Presse. NYT. Connected Store - Le blog des magasins connectés, by Improveeze. ACE. FNAC. ATAWADAC. Tablette. Voilà maintenant 4 ans qu’Apple a lancé son iPhone sur le marché.
Quatre années intenses qui ont complètement bouleversé le secteur de la téléphonie mobile, mais pas seulement ! Avec le lancement de l’iPad l’année dernière, Apple à initié un mouvement plus profond de transformation des usages qui vont modeler notre façon de consommer les contenus et services en ligne. Salué pour sa stabilité et sa simplicité de prise en main, le système d’exploitation D’apple est en fait bien plus disruptif qu’il n’y parait, car iOS rend obsolète les éléments d’interface et modalités d’interaction que nous avons côtoyés ces dernières décennies (lire à ce sujet : Quelle interface pour le système d’exploitation de demain ?).
La fin de la souris Avec iOs, Apple a su populariser les interfaces tactiles signant ainsi la fin de la souris. La question que l’on se pose maintenant est la suivante : comment bénéficier des apports des interfaces tactiles avec les ordinateurs traditionnels ? La fin du clavier. Enjeux E-marketing 2013 : retour sur #EMP2013. Consumer behavior and the multiple-screen experience. Most March traditions involve basketball or bagpipes, but for me the third month of the year brings the promise of another pilgrimage to Austin, Texas for the SXSW conference; its unique blend of interactive, film and music content makes for what is arguably the premiere North American event for the creative soul.
As a veteran of many SXSW shows over the years, I firmly believe that – like life itself – what you get out of “South By” depends upon what you put into it. There is no right or wrong way to consume the experience. The New Multi-Screen World: Understanding Consumer Behaviour. According to a recent Google study, "90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. " We have become a nation of multi-screen users. The Google study is one of the largest and best-sourced research projects we've found that adds data to the multi-screen phenomena that has been growing over the past few years. The full study is embedded at the bottom of this post for you to review and also available as a PDF.
To help highlight some of the most important findings, we've also summarized the key findings below.