PlayGround: "No estamos en la época de la información: esta es la era de la Emoción" Vincenzo Angileri ¿Qué es un proyecto editorial hoy?
Isaac Marcet Un proyecto editorial es la gente; es la humanidad, que se ha vuelto comunicativa a un nivel exponencial. Todo el mundo se ha convertido en editor. Hay quien llega a más gente y quien a menos. PlayGround: “Era of information? This is the era of emotion.” Vincenzo Angileri What is an editorial project nowadays?
Isaac Marcet An editorial project today is people. It’s humanity, which has become communicative to an exponential level. The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a smidge scarier. It’s an annual moment of print realism here at Nieman Lab: The posting of the attention/advertising slide from Mary Meeker’s state-of-the-Internet slide deck.
It’s enough of a tradition that I can now copy-and-paste from multiple versions of this post. Here’s a sentence from the 2013 version: For those who don’t know it, Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins since late 2010 — each year produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. It may be the only slide deck that qualifies as an event unto itself. Why The Times? International Symposium of Online Journalism 2017 (with images, tweets) · dialalluna. Product management is the new journalism. New roles have emerged in journalism to support digital products that integrate data and engagement.
Those with web and mobile development skills have been called upon to create special project sites, mobile apps, and interactive user experiences. Most creators of these media products haven’t been considered journalists and have largely been ignored in journalism research and curriculum. These product management roles are often viewed as technology-support, not fundamental to the journalism being produced. But these public-facing products help develop new audiences and provide opportunities for participation, contribution, and interaction with the media. Usar el benchmarking para fortalecer la imagen corporativa. A Boston Globe memo puts the spotlight on an emerging consensus on how to transform metro papers. The Boston Globe on Monday published a memo from editor Brian McGrory outlining the latest steps the paper is taking to restructure its newsroom as it adjusts to the evolving journalistic landscape.
The Globe plan focuses on publishing stories earlier in the day, restructuring beats, creating new audience engagement and express desks, and thinking of print as its own distinct platform, not the dominant driver of all workflows. “None of the changes detailed here will come as any surprise, though in total, they represent significant change,” McGrory wrote: Indeed, the changes are the latest indication that American metro newspapers are coalescing around a relatively unified vision for the future. Over the past two years, newspapers such as The Dallas Morning News, the Miami Herald, and the Minneapolis Star Tribune have all enacted similar initiatives. VidCon Europe 2017: 15 Takeaways for the Online Video Industry. Attach?broker=mediatel&token=54d4dbb27b008afe488be081de022cb5a031da87&checksum=30edda9c1beac9fc754bb40daf240e67804255bc&redirect= 10 cualidades de un director de comunicación con futuro. Log In - New York Times. Reinventing the way stories are told.
Do you love editing, writing, and leading creative teams on cutting-edge projects for some of the world’s biggest brands?
Do you enjoy crafting innovative ideas and seeing them through to award-winning finished products? Do you love the craft of making illustrated books, but are as equally excited about being exposed to other media, such as apps, events, films, and websites? Are you a kick-ass editor/producer who thrives with a lot of balls in the air, doesn’t drop any, and stays calm and collected under pressure? A lookback at 2016 in the world of Video Streaming. - Muvi. This is The New York Times’ digital path forward. One thing is certain: The New York Times has gotten a lot better at publishing internal reports.
In 2014, when a team of Times staffers created a raw-by-corporate-memo-standards report on why the paper struggled to innovate, the full version had to be leaked out. (Our summary of the highlights of that report remains the most popular thing Nieman Lab has ever published.) Then, 17 months later, the Our Path Forward memo from Times leadership was the debut of the paper’s stated goal of doubling digital revenue by 2020.
And this time the report was released publicly, albeit as a boring old PDF. Today, 15 months later, the Times released Journalism That Stands Apart: The Report of the 2020 Group, and this time it gets the full multimedia treatment — big images and type and video, hosted in much the same way (and under the same URL structure) one of its major interactive pieces would be. You can read that shift in a few different ways. Journalism That Stands Apart - The New York Times. Log In - New York Times. Another survey finds users aren’t that engaged with online video.
News organizations have been producing loads of video content to fill social media feeds and attract higher ad rates, but a new report from the social analytics firm Parse.ly finds that users engage with video much less than other content types.
Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Video posts received 30 percent less engaged time than the average post, the study found. (Parse.ly defines “engaged time” as being “actively engaged with content — when [users] not only have a page open, but they have also recently interacted with it [via scrolling or clicking, for example]. Visitors are also considered actively engaged if they are watching a video.”)
The report suggested a few reasons for why engagement with videos are lower: VideoIQ: Programmatic Video Platform. Welcome. Forbes Welcome. Video-Neutral: How Brands Can Blur the Lines Between TV and Online Video. Consumers don't think about "TV" vs.
"digital"— they watch what they want, when they want, on any screen they want. David Cohen, North America President of MAGNA, shares how and why IPG Mediabrands strives to be as video-neutral as their consumers. Written by David Cohen Published. Video-Neutral: How Brands Can Blur the Lines Between TV and Online Video. The best journalism of 2016. Illustration by Jeff Drew Pictures I’m a sucker for cynicism like the rest of us.
But don’t let the Grinch make you forget that journalism did some good in 2016. Here’s a sampling of CJR’s favorite work, in no particular order: ‘It’s just the ice in front of us that’s still frozen.’ The New Yorker’s Elizabeth Kolbert takes us to Greenland, where a massive but fast-melting ice sheet is locked in a series of feedback loops that may already be irreversible. Follow the pills Let’s be honest: Who among the national media would have tracked the deluge of prescription painkillers into West Virginia—and then followed them into individual counties, pharmacies, and families?
Tendencias ‘techies’ para 2017. La realidad digital sigue evolucionando a un ritmo imparable, quemando etapas de forma implacable. Next In Tech. December 12, 2016 by Vala Afshar Tags: Consumers and business buyers expect emerging tech to change their experience with your company. Uk.businessinsider. Changes in the Audiovisual Ecosystem. In recent years we have been witnessing deep-reaching and accelerated mutations of the audiovisual medium. The emergence of new agents within this ecosystem has brought with it a radical change of paradigm, which has decisively affected the traditional media.
Some have tried to adapt to the new times with more or less success, others continue to cling to the idea of maintaining conventions that are starting to be placed in doubt. With the certainty that we have obligatorily left behind one model and while waiting for the consolidation of the bases upon which a new model will be established, we are living in an era of changes and revolutions. Despite the uncertainty of the present time, in our understanding, some characteristics of what this new audiovisual environment could become can already be glimpsed. Audiovisual language impregnates everything. White paper: Cisco VNI Forecast and Methodology, 2015-2020.
June 6, 2016 This forecast is part of the Cisco® Visual Networking Index™ (Cisco VNI™), an ongoing initiative to track and forecast the impact of visual networking applications. This document presents the details of the Cisco VNI global IP traffic forecast and the methodology behind it. For a more analytical look at the implications of the data presented in this paper, refer to the companion document, The Zettabyte Era—Trends and Analysis, or the VNI Forecast Highlights tool.
Executive Summary Annual global IP traffic will surpass the zettabyte (ZB; 1000 exabytes [EB]) threshold in 2016, and will reach 2.3 ZB by 2020. Global IP traffic will increase nearly threefold over the next 5 years, and will have increased nearly 100-fold from 2005 to 2020. Turner CEO John Martin on the future of television. How eSports are pioneering new media models.
ESports has become a $1 billion global industry. As media casts about for sustainable business models, it could do worse than to take a few lessons from how eSports is developing business models that combine sponsorships and advertising with subscriptions and micro-transactions ESports is expected to have 260 million viewers in 2017, but effectively monetizing this audience has been tough. For now sponsorship makes up the majority of revenue, leagues like League of Legends and Electronic Sports League have relied on sponsorships from brands like Intel and Comcast, hungry to reach millennial males. But there are moves to diversify. What 1200+ of the World’s Best Marketers Think About the Future of Social Media. Cory Haik on Mic, Millennials and maturing with your audience. Informe Barlovento Millennials Año2016. El 28% de los millennials muticulturales hace "detox tecnológico" una vez al mes. En lo que a millennials se refiere, toda información es poca.
Y es que, la diversidad que caracteriza a este grupo es toda una barrera para los marketeros a la hora de llegar a ellos. Es por ello que, Buzz Marketing Group ha tratado de arrojar un poco de luz en este sentido a través de las tendencias en medios, tecnología y consumo que reflejan los millennials multiculturales y que representan a casi la mitad del público. Así, la infografía muestra datos reveladores como el elevado consumo de medios que presentan y es que, casi la mitad lee periódicos a diario mientras que un 77% lo hace semanalmente. Ericsson. Ericsson ConsumerLab TV & Media Report, representing views of 1.1 billion consumers, reveals massive scale of growth in mobile video viewing Weekly share of time spent watching TV and video on mobile devices has grown by 85 percent in the last six years US consumers rate Video on Demand (VOD) services higher than broadcast TV, despite spending substantially more time (45 percent) choosing what to watch when using them Ericsson (NASDAQ: ERIC) today launched the seventh edition of its annual ConsumerLab TV & Media Report, which details the enormous and rapid shift in TV and video viewing behavior towards mobility.
The report also shows that while both mobile video and on-demand TV viewing have soared over the past seven years, content discovery remains a huge frustration for consumers. 'Local face, global soul': How BuzzFeed goes worldwide. Building a global media business isn’t as simple as just translating popular articles into different languages. It’s about grasping where, how and why stories resonate, and on which platforms. That’s why BuzzFeed has programmed its Slack, the internal messaging platform, to automatically trigger alerts to its editors once one of its regional stories or videos goes viral. That makes it easier for its editors across different countries to spot what content is taking off in a particular country. They can then move fast to capitalize on the popularity and cultural topicality of the content by adapting it to different languages, styles and formats.
How e-newsletter theSkimm Acquired 3.5 Million Subscribers. July 21, 2016. BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump. Parks Associates Announces 2016 Update to Top 10 U.S. Subscription OTT Video Services. Daily chart: Celebrities’ endorsement earnings on social media. HAVING just received a fancy new watch from TAG Heuer, Cristiano Ronaldo, a footballer, posts a photo of himself, wrist aloft, to his Instagram account. He dutifully thanks them for their “kind gift” and signs off the post with the company’s advertising slogan #dontcrackunderpressure. Daily chart: Celebrities’ endorsement earnings on social media. Younger adults prefer to get their news in text, not video, according to new data from Pew Research. Digital publishers may be pouring time and energy into cranking up their video operations, but for a lot of their potential viewers, text is still the way to go.
New data from Pew Research finds that, when it comes to the news, younger adults still prefer words over moving images. While 46 percent of Americans overall say they prefer to watch the news over reading it, that number is far lower for Americans between the ages of 18 and 29 — only 38 percent of that group named video as their preferred news consumption format. In contrast, 42 percent said that they actually prefer text (which they prefer to read online, of course). THINK Marketing. Revenge of the 'legacy' sector- POLITICO Media. Plataformas de distribución, un desafío renovado para los medios. Untitled. Chartbeat CEO Tony Haile: What You Get Wrong about the Internet. MailOnline publisher Martin Clarke talks international expansion, paywalls, Snapchat, Facebook & programmatic advertising. Hot TV News: Netflix, Ads & Curation; Online Content; Internet Trends.
State of the News Media 2016: 5 key takeaways. The State of the News Media 2016: Mobile continues its takeover. 12 Key Findings From The Digital News Report 2016. The Washington Post is dabbling in translations to reach a growing non-English speaking audience. Mary Meeker's 2016 internet trends report: All the slides, plus analysis - Recode. The app boom is over - Recode. Mary Meeker’s 2016 internet trends report: All the slides, plus highlights — Quartz. Arenatechandtrends - Estudios de tendencias 2016. How Many Stories Do Newspapers Publish Per Day?
How to build audiences by engaging your community. ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital. Why people pay to read The New York Times. La transformación digital de los negocios. Las fases de la transformación digital de los negocios. Modelo RocaSalvatella. Nueve de cada diez empresas suspenden en márketing digital.
What is happening to television news? - Reuters Institute Digital News Report. Washington Post finds unexpected revenue stream with content management system. Estudio Social Paid Media Adigital Territorio creativo. ¿Hacia dónde va la inversión en medios? 'A big playground': Publishers look to Facebook Live for experimentation initially. Clarín tiene la primera app de realidad virtual de un medio en español - Clases de Periodismo.
Surrounded by journalism — #ijf16 weekly roundup. Key Digital Trends for 2016. Blendle, "el Spotify del periodismo", llega a Estados Unidos. Spotify for magazines Readly cuts UK subscription price. With $100 million from Turner, Bleacher Report is building 35-person social content team. How Jeff Bezos Became a Power Beyond Amazon. Transmedia. Disminuye la confianza en los medios tradicionales a nivel mundial. Crowdfunded Journalism: A Growing Addition to Publicly Driven News. List of 50 Must-Follow Twitter Accounts for Digital Transformation in Media.
Tendencias en comunicación digital para 2016.
Home Broadband 2015. 5 tendencias en eCommerce para 2016 que deberías conocer. Las noticias y las nuevas plataformas de distribución - AEDE. How news organizations are using The List App to reclaim the listicle. De vicio adolescente a terror de los padres: ¿qué ha provocado el boom de YouNow? Blendle: A radical experiment with micropayments in journalism, 365 days later — On Blendle. 50 estrategias de marketing online para tu proyecto. Newsletters tho — kt zine. Inside the New York Times' new push notifications team. Las 101 herramientas de Marketing Online más potentes-Diseño Creativo. DigitalNewsReport.es 2015: tendencias en el consumo de información entre usuarios de internet en España. Internal Documents Show BuzzFeed’s Skyrocketing Investment in Editorial. Tendencias en alza: Gamificación de eventos. Infographic: The State of Content Marketing 2015. Here’s how the BBC, disrupted by technology and new habits, is thinking about its future.
Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk. ¿Cómo será el panorama mediático en 2020?