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User experience blog from Webcredible. Dear camera manufacturers, I’ve been one of your loyal customers.
I’ve had a Canon SLR camera for more than 15 years, and played around with all sorts of cameras since I was 2 years old. But today I find myself less and less inclined to take my camera out for a spin, and that’s not for a lack of inspiration. Logic+Emotion. In the beginning, there were products and services, and some were good.
Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula worked for decades. An empire was built on the shoulders of Madison Avenue and expanded globally. It's all about interaction.