How to Create Visual Content with this Simple, Dirt Cheap Tool. Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units. Google gives publishers the ability to run display and text ads on their sites.
They can run both styles of ads, or just pick a single one. Fragmentation & Branding - The future of media. Personally, the continuing state of flux in the media industry is a subject that really engrosses me.
It’s something that I’ve been thinking a lot about recently, but haven’t really sat down to verbalise as eloquently as I’ve wanted. Consumers Favor Small Businesses Because of Their Customer Focus. US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.
According to April 2014 data from AYTM Market Research, personal service was the No. 2 reason US internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%), but it led all other options by at least 23 percentage points. Lower prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses. An August 2013 study by Web.com and Toluna found similar results.
AD TEACHINGS. LP Maurice: A Turning Point for the Montreal Startup Ecosystem - The Accelerators. Pitching Practice: A Public Relations Launch Checklist for Early-Stage Startup Founders. Guest Author | April 8th, 2014.
The 15-Minute Social Media Audit Everyone Can Do. 6K Flares Filament.io 6K Flares × The word “audit” deserves more love than it gets. When I hear the word, my mind goes straight to tax season and the manila envelope crammed with receipts and forms that I keep stashed away in the closet. Audits seem to equal anxiety, which is too bad – because not all audits are created equal. A tune-up at the garage is essentially an audit for your car, a check-up at the doctor is an audit of your health. 6 Insights From Tony Robbins That Will Change Your Sales Game. Tony Robbins When it comes to helping people improve their lives there is nobody in the game with stronger credentials than Tony Robbins.
The “Michael Jordan” of thought leaders, Tony has affected millions of people around the world through his performance coaching. And his words of wisdom has also had a huge impact in the business world. Through his books, videos and presentations, Robbins provides insight into effective selling. The WSJ's native-ad formula: transparent, quality, and rare. Not even The Wall Street Journal could resist the siren call of native advertising.
This week, the newspaper announced WSJ Custom Studios, a new division for creating custom native content for big brands. The division launched its first product, Narratives, Tuesday with a three-month long campaign for Brocade. The move feels like an inevitable one for The Wall Street Journal, which like The New York Times and The Washington Post, has come around to native advertising as a viable way to make up for sinking advertising and subscription revenue — even despite a robust paywall.
7 PR musts for startups and small businesses. After getting your startup or small business off the ground, hiring a hardworking, dedicated team, getting a decent amount of customers or clients, it may be time to do a little PR for yourself.
Publisher Pro. Build, sell, and serve custom/native ad units Quick and easy tools to help you invent and serve your own native ad format(s).
Device agnostic ad serving Serve ads anywhere with our flexible ad serving API: desktop, mobile web, in-app (iOS, Android, etc), or even on an elevator display screen! Direct and self-serve sales tools Tools to enable your direct sales team for larger brand campaigns coupled with a self-serve buying interface to enable DIY. Advanced targeting and segmentation Geo, contextual, browser, platform, and custom targeting. 13 Insanely Useful Predictive Analytics Resources. Predictive analytics holds a lot of promise for the modern sales and marketing organization.
Smart companies are investing in the power of Big Data to pinpoint the most profitable prospects. But it also raises tricky questions and creates new challenges. Optimiser la visibilité d'un lieu physique sur Internet en 5 étapes. Internet est la plus grande vitrine du monde, c’est le lieu de rencontre entre des internautes toujours plus nombreux et des professionnels avec les entreprises, les e-marchands.
Depuis quelques années c’est au tour des lieux physiques de chercher à attirer l’attention des internautes pour profiter du Web to Store. Cette tendance visant à attirer des internautes du web dans des lieux physiques. Mais comment développer la visibilité d’un lieux physique, comme un restaurant, sur Internet en partant de 0 ? Création d’un site Internet Il est difficile d’être présent sur Internet sans posséder son propre site Internet. Vous pouvez faire le choix de créer un site simple, avec l’essentiel des informations et la possibilité d’ajouter du contenu texte et multimédia. Création d’une communauté sur les réseaux sociaux Les réseaux sociaux peuvent vous permettre de créer et de fédérer une communauté autour de votre lieux.
Référencement sur Google Plus Local Rédaction de contenu régulier.