Lancôme’s #BareSelfie project. By Homa Zaryouni | 13 February 2014 Just after the launch of its new DreamTone serum, which promised to remove dark spots, Lancôme launched a #BareSelfie campaign daring women to post pictures of themselves without makeup.
More than 500 photos were posted with the hashtag in the two months following the campaign, but the selfie gallery on Lancôme’s had an impressive conversion rate of 4% for the serum. In addition to soliciting fan engagement on Instagram, Lancôme tapped the female blogging community SheSpeaks and solicited bloggers to review Dream Tone samples. Twelve bloggers documented their experience before and after using the product and posting to #bareselfie, and the collection was made into an interactive advertorial for Marie Claire’s website. Lancôme’s success in the #bareselfies campaign, featured as a Flash of Genius in our Intelligence Report: Instagram, shows how tapping a community of potential fans in addition can generate engagement and conversion. La preuve en Selfies par Dove. Le Selfie, cette manie de se prendre en photo, est devenue un véritable phénomène sur les réseaux sociaux.
Reste, qu’à part les personnes extrêmement sûres de leur physique, les autres ont tendance à se tirer le portrait une main devant le visage ou grimaçant. Dove change la donne : pour le dixième anniversaire de sa campagne ‘Real Beauty’, la marque a mis au défi des couples filles/mères de se capturer sans artifices, voire même en mettant en avant ce qu’elles considèrent comme leurs pires complexes.
Pas très à l’aise, ces femmes, issues du Massachussets, ont néanmoins joué le jeu et ont accepté que les images soient ensuite exposées dans une galerie photo. Etes-vous NARSissist' ? Zoom sur la campagne digitale de NARS. Concours de Selfie entre Kobe et Messi. Ce sont deux des plus gros sportifs au monde et ils nous offrent un face à face assez comique dans une vidéo promotionnelle pour Turkish Airlines.
Dove Celebrates Real Beauty Once Again With #DoveSelfie. InShare3 Selfies are the new flavour on social media.
Selfies are back this year, thanks to talk show host Ellen Degeneres. After being declared as the international Word of the Year for 2013 by Oxford Dictionaries last November, ‘Selfie’ made big news at the recent Oscars, when a group selfie taken spontaneously at the Academy Awards starring Ellen and popular Hollywood stars was shared on Twitter. It was retweeted 1.1 million times within just half an hour, and now stands at 3.7 million retweets with over 1.9 million favourites. The group selfie even triggered another celebrity studded group selfie back home.
Celebrating real beauty with selfies Leveraging the selfie fever, beauty brand, Dove has launched the #DoveSelfie contest on social media, a month-long theme-based campaign. While the grand prize is a pass to an exclusive event by Dove, there are daily prizes of exclusive styling kits and brand hampers. The ‘Dove Selfie’ app on the Dove Facebook page has been created for the same.
The Selfie Ads. 5-Hour Energy collected your sleepy selfies for Spring. Rebecca Minkoff. There is a new way to shop this holiday season: We teamed up with eBay Inc. and Westfield Labs to turn an average mall store window to a completely touchable, shoppable screen.
The innovative technology, which we’re calling the Digital Storefront, is window-shopping redefined. Here’s how it works: Touch the glass: Walk up and touch the glass to begin shopping – that’s it! Browse our hand-picked selection of our favorite holiday gifts with a simple tap of the touch and motion-sensitive digital screen. Select the products you want: Select the items you want and proceed to checkout by pushing the order to your mobile phone. Cape Times Selfies. What if famous photographs were actually taken as “Selfies”?
The Cape Times in South Africa ran an award-winning print advertising campaign featuring a wartime kiss between a sailor and young woman in Times Square, Manhattan, Winston Churchill, Jackie and John Kennedy, Prince William and Kate Middleton at their wedding, and Beyers Naude and Anglican Archbishop Emeritus Desmond Tutu celebrating Tutu’s Nobel Peace Prize. “You can’t get any close to the news. The Cape Times. Know all about it.” Credits The Self Portraits campaign was developed at Lowe South Africa, Cape Town, by executive creative director Kirk Gainsford, art director Dane Alexander, copywriters Natalie Rose and Melanie Horenz, agency producer Tenille Abrahams and photographer David Prior.
Etam célèbre les jolies jambes et lance un grand concours de selfie legs. Chaque jour, Etam inspire les femmes pour qu’elles se sentent jolies, bien dans leurs peaux… prêtes à conquérir le monde !
La bonne idée ? Un concours peps et sexy, pile dans la tendance des selfies qui nous donnent le sourire à toutes quand les likes s’accumulent. Le principe est simple : les candidates enfilent leur collant préféré, shootent leurs jolies jambes et postent leurs photos sur joliesjambes.fr ou sur instagram #joliesjambesbyetam. Look qui claque, décor décalé, collants au top, tous les détails compteront pour créer le crush!
Ticketing Company Uses Selfies As A Barrier To Entry. Philadelphia-based online ticket sales and events company TicketLeap is introducing a new service that replaces the QR code on event tickets with the buyer’s face.
The Selfie Ticket is designed for small events and helps organizers build a community around their brand. The service makes attending events more personalized and less robotic or computerized for the party-goers because verifying their tickets simply involves looking at their faces or selfies on their tickets. The Selfie Ticket is currently available for TicketLeap events. To join an event, users need to download the app and take a selfie for the event.