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Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. http://mashable.com/2011/01/11/social-media-metrics/

Making Data Relevant: The New Metrics for Social Marketing

How Will Technology Disrupt the Enterprise in 2011?

We just looked at some potentially disruptive technologies that fall outside the usual domain of the enterprise. In this post, we'll look at some of the more near-term challenges facing the enterprise as seen by Constellation Research Group. In the first report from this newly formed consulting organization, co-founder R "Ray" Wang lists a set of five core disruptive technologies: social, mobile, cloud, analytics and unified communications. http://www.readwriteweb.com/enterprise/2011/01/enterprise-distruption-2011.php
Last week, the 30 minute "KONY 2012" documentary, produced by Invisible Children, dominated social media feeds and was, by far, the most-viewed video on YouTube. http://youtube-trends.blogspot.com/

YouTube Trends

http://www.mediapost.com/publications/article/142043/ The paid-content model made a comeback of sorts in 2010 as newspapers, broadcasters and other types of media companies started or resumed charging fees for access to their Internet and mobile offerings. The New York Times in January will begin charging for unlimited use of its site for readers who don't have a paper subscription.

Publications Pew: Two-Thirds of Web Users Buy Online Content 12/30/2010

news and directories for media, marketing and online advertising professionals

http://www.mediapost.com/publications/article/141956/ The frenzy of a good holiday season creates a whole new kind of stress for marketers and advertisers. 2010 holiday season jumped off to a great start in November, followed by comScore's report of the first billion-dollar day in our history on Cyber Monday. For reference, we have doubled Internet retail over the last five years. While we get really excited about Cyber Monday, it's not usually our busiest shopping day of the year for online (that is usually the second Monday in December, often called "Green Monday.")

40+ Things You Need to Watch in 2011

If the popular misreading of Mayan mythology is correct, we have fewer than two more years left on this Earth. http://mashable.com/2011/01/09/things-to-watch-2011/
Internet users from all age groups increased their use of social networking from December 2008 to May 2010, with use by people 18 to 33 rising to 83 percent, from 67 percent.

Social Networking Gains Among Older Americans - NYTimes.com

http://www.nytimes.com/2010/12/27/business/media/27drill.html
http://www.emarketer.com/Article.aspx?R=1008138 There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet.

Trends in Consumers’ Time Spent with Media - eMarketer

7 Social Media Trends for 2011 | Heidi Cohen

2010 was a tipping point for social media: it changed how we market, as shown by Pepsi’s Refresh Campaign and Old Spice’s viral videos; connected us during crises, notably in the Haitian earthquake and BP oil spill ; and it left every firm feeling vulnerable to a PR flare up, regardless of how broad their engagement.
Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on five particular stories of interest today. 1 Million Apps Downloaded From Mac App Store on Day 1

The Top 5 Stories in Tech, Business & Social Media This Morning

January brings us into a new year, a time when many organizations are re-evaluating their strategic initiatives and priorities. Curious to know what items top the list, we asked you in December what your organization's top priority was for 2011. Here are the results.

Enterprise Collaboration Tops List of 2011 Organizational Priorities

Heidi Cohen | January 10, 2011 Shovel and Twitter in hand during the post-Christmas Snowpocalypse, Newark Mayor Cory Booker showed that 2011 will be about being connected, showing up, and responding to customers' needs.

7 Top Online Marketing Trends for 2011 [Data Included] | ClickZ

(Editor’s note: Gary Halliwell is the co-founder of NetProspex.

6 social media business trends to watch out for in 2011 | VentureBeat