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The Future of Sport Marketing Insights & Perspectives Conference date: 12th June 2013 The 3rd Annual Sports Marketing Conference will again be hosted by Northampton Business School at The University of Northampton with an International audience of Invited Delegates, Keynote Speakers, Olympians, Practitioners and Students. The event promises to be a benchmark opportunity for anyone interested in the future development of sport as a vehicle for marketing as well as a number of master classes designed to help anyone interested in applying marketing techniques to sports and non-sports campaigns using sports contexts.
The Olympics certainly are a double edged sword when it comes to marketing.
22nd Sep 2010 Some of the main reasons they identified for under performance included: · CRM strategy was unclear
Over 80% of Manchester United fans and 70% of Liverpool supporters believe their respective clubs would be better run if they were co-operatively owned. Supporters at both clubs, who meet on Sunday in the Premier League, have raised concerns over the debt their American owners have saddled them with. "It's time to let the fans have a real say in the running of their clubs," said Ed Mayo of Co-operatives UK.
When the term fan ownership is mentioned in football circles it is easy to immediately think of the glitzy, glamorous and successful regimes that exist at both Real Madrid and Barcelona. However, turning attention a little bit closer to home and one can find inspiring examples of fan owned league clubs on our own shores with Brentford, Exeter and conference side Wimbledon all prime examples. Like the continental preference for the director of football role, the notion of fan ownership has struggled to get off the ground in England, nevertheless, with the finances of the beautiful game increasingly scrutinised such an idea appears to be growing in popularity.
Posted by Hal Varian, Chief Economist It is widely recognized that the news industry is facing financial difficulties, but there is little agreement about the source of those difficulties or what can be done about them. The debate about the role of the web has been particularly heated: is it the source of the problem or the source of the solution? The Federal Trade Commission is exploring questions like this through a series of workshops on the future of the news industry. At the first round in December, Josh Cohen from the Google News team spoke about how we're working with news publishers to help them attract bigger audiences and generate more revenue.