SEO Tactics

A Visual Guide to Keyword Targeting and On-Page SEO. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page?

This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate. My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement.

Larger version Uniquely valuable. Increasing Organic SEO Traffic by 400,000 Unique Visitors a Month! - YouMoz. I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market.

This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client. First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. The graph shows January 2012 v.s. Now I will show you the steps I used to increase the clients traffic, I have kept this to ten key steps from the overall process.

Step One: Link Identification and Analysis So, you realise you have a problem. The tools I usually use can be the following: How to Drive Organic Search Traffic to an Affiliate Site in No Time [Case Study] Despite the negative impact of Google's algorithm updates to many affiliate sites these past 3 years, many experts still believe that affiliate marketing will still be a very profitable online business model (well, I also do).

The truth is, most affiliate sites are hit by updates such as Panda and Penguin, not because of their site’s build/form/architecture or because they are just 3rd party sites. I believe that it’s mostly caused by the tactics many have used in the past that they have thought will be forever effective. But if you're offering real value and great experiences to your visitors, I'm certain that it would be a different story. That's what both Google and users are after anyway.

It's best to keep this principle in mind. Anyway, I've been testing a lot of things these past few months, particularly in proving that building a steady growth in search traffic to an affiliate site is still very possible. The core concept of this formula is based around 2 basic SEO principles: 11 SEO Changes That Will Give You Big Results.

3 SEO Success Factors for 2014. I recently came upon one of my old articles, "SEO Factors for 2011".

I chuckled to myself, not only about how some of the details were actually still relevant but also how many seemed so elementary compared to today's search environment. Yes, we still need to worry about the possession of "natural-looking" link profiles and how we feed our data to the engines. Those items will always be of consideration. However, the nostalgic review of my piece had me thinking about what factors we need to consider for successful SEO as online marketers in 2014. Social, Local & Mobile We've spent the last handful of years practicing and preaching the importance of being in social, mobile, and local.

While we walked down this road, at first it felt as if we were making strides to build silos of these efforts. Search in 2013 This year has brought upon a lot for us to understand as marketers. The Future of SEO Will keywords help you with the Local Carousel? SEO Isn't Dead, It's Converging Quick takeaways: Ø Blue Hat SEO-Advanced SEO Tactics ø.