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Social Media Strategies and Tactics

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Infographic: The Optimal Length for Every Social Media Update. How long should my tweet be?

Infographic: The Optimal Length for Every Social Media Update

Or my blogpost? Or my headline? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d love to see if I can help make it even more useful. Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.

And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Redesigning the Social Network. There's an artistic vision behind Ello, the latest Facebook competitor to trigger hype and backlash.

Redesigning the Social Network

Barokas Public Relations Even before he founded the social-media network Ello and championed the pleasures of ad-free browsing, Paul Budnitz was an entrepreneur with a flair for the visual. With Kidrobot, the anti-cute alternative toy and street fashion company that he founded in 2002, he kindled a kidult craze for limited-edition, artist-designed collectible figurines. Today Kidrobot’s designs are iconic: Munny, a minimalist, white toy with movable joints, has served as an unconventional blank canvas for street and comics artists. Frank Kozik’s Labbit has won the distinction of being adapted into over 150 commercial items and immortalized in its own Urban Dictionary entry. In 2010 Budnitz sought a challenge in another recreational pastime—cycling. “I was just fed up with other social networks,” Budnitz recalls. To follow through Budnitz embraces the basics of the social-media experience. How to Set up Facebook, Twitter and Every Other Major Social Media Profile.

Setting up social media profiles on Twitter, Facebook or any other social network can be a lot of work.

How to Set up Facebook, Twitter and Every Other Major Social Media Profile

And if you’re starting from scratch, it feels like a big impediment to overcome before using a new tool. We need to choose a photo or fill out a bio when all we want to do is start sharing content and engaging with friends. Your social media profile is a window into your personality, your job, your interests—sure, but, if done correctly, it can be so much more than that. It can drive people to your website or other online assets; it can promote some of your best content; and it can lead to new clients and sales. When you reach out to a new contact or prospect, the first thing they’re going to do is look you up online. With so much potential value in each social media profile, it’s worth investing the time and effort required to set them up properly.

Jump to: General Rules Bio/Description. 36 Free Tools for Creating Unique Images. 5 Fundamentals of a Social-Media Action Plan. As I get more involved in social media for business -- I'm doing a lot of that lately -- I can see more each day that the new business landscape social media creates is a significant change, a good thing for a lot of businesses, but still something that depends on fundamentals.

5 Fundamentals of a Social-Media Action Plan

Whether it's for marketing, sales, customer service, fulfillment, or some other business purpose, when social media is part of what a business is doing, it should be managed by planning and follow-up. With that in mind, here's my suggestion for the elements of a social-media action plan: 1. Goals What's the problem? Establish a social-media action plan. While a social media presence is becoming increasingly non-negotiable for small businesses, it should not be seen as a chore but as an opportunity to engage constructively with your target audience.

Establish a social-media action plan

Putting some time and research into developing an effective action plan for social media will help your business interact with your target audience and establish a solid and consistent social media presence as well as save you a lot of stress. Step 1 – audience The first step in developing an action plan is determining who you want to engage with, and what platform would be best for reaching them. For example, if your target audience is between the ages of 18 and 35 then Facebook is probably the most suitable platform; however, if your target audience is aged 35 to 44 then Twitter would be a better fit. You might also want to consider LinkedIn, Pinterest or even establishing a blog for your business. Step 2 – tactics Step 3 – action plan. 3 Steps to an Effective Social Media Strategy. Do you have a social media strategy for your business yet?

3 Steps to an Effective Social Media Strategy

If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute. The good news? Your social media action plan. The Ideal Length for All Online Content. 18.7K Flares Filament.io 18.7K Flares × Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

The Ideal Length for All Online Content

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. The ideal length of a tweet is 100 characters Whom should you trust when it comes to advice on the ideal length of a tweet?

Twitter’s best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet. Creativity loves constraints and simplicity is at our core. The Buddy Media research falls in line with similar research by Track Social in a study of 100 well-known brands that are popular on Twitter. The ideal length of a Facebook post is less than 40 characters Recap. How to Use Hashtags on Twitter: A Simple Guide for Marketers. Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide.

How to Use Hashtags on Twitter: A Simple Guide for Marketers

What is it? What does it do? The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands. Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter.

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games. For example, if you’re a fan of The Bachelor, you’ve probably seen the superimposed tweets with the hashtag #TheBachelor on the lower left-hand corner of the screen while the episode is playing. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media. Executed properly, these campaigns can be very effective in helping brands spread their message to a wide audience. But what about when a campaign isn’t executed well? To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time.

Everything You Need to Know to Successfully Live-Tweet Your Event. Live-tweeting is kind of like note-taking, only it's online, collective, and interactive.

Everything You Need to Know to Successfully Live-Tweet Your Event