Cultural integration needed to see success in emerging nations - Luxury Daily - Out of Home. Easy days are over in China - Luxury Daily - Commerce. Harrods’ WeChat promotion NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.
As brands initially set up operations in China, they struggled with awkward localization efforts, overexpansion, sluggish online activities, poor choice of local partners, miscommunications and more. Such mishaps today are becoming unacceptable and brands that want to succeed in China must adhere to several guiding principles. “Develop online touchpoints in China, then close the circle abroad,” said Avery Booker, partner at China Luxury Advisors, New York. “China is a demographic,” he said. Luxury brands in a quandary as China's wealthy young develop resistance to bling. A woman shops for a Louis Vuitton bag in Shanghai.
The brand has been hit by association with an older generation. Photograph: Carlos Barria / Reuters/Reuters There was no shortage of frocks and handbags in Milan last week as representatives of the $1.5 trillion global fashion industry gathered for the spring 2015 trade shows. Behind the glamour and gloss, however, there was discernible anxiety that the mighty Chinese consumer, responsible for one third of luxury goods and fashion sales, is not living up to expectation as a consumer of fashion and bling – and could even be developing a resistance to ostentatious western brands. Analysts warn that after years of chasing Chinese consumers, domestically and as voracious luxury shoppers in foreign capitals, the big brands may be no closer to understanding the market. In response to a government corruption crackdown that has curbed the practice of "gifting", wealthy Chinese consumers are reported to be wary of wearing visibly branded clothes.
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun - Erwan Rambourg - Google Books. The Bling Dynasty. Logo fatigue? Chinese now want understated luxury. Chinese consumers are undergoing a rapid evolution in taste, ditching flashy logos for more understated luxury products, according to the heads of several global luxury brands.
"There's one thing we have to watch happening in China, which is logo fatigue," said Gildo Zegna, CEO of Ermenegildo Zegna Group, which has 80 stores in 36 cities across China, at the International New York Times S.E.A of Luxury Conference on Thursday. "It took 20 years to get this phenomenon in Japan, and it's taking less than 10 years in China, and it's going to take even less in Southeast Asia. We have to be careful not to become logo driven, because the customer wants style and sophistication," Zegna said. (Read more: Top 2% ofChinese account for third of world luxurysales) As Chinese consumers become more discerning, their mindset that costlier products are of higher quality is fast disappearing, said experts.
Louis Vuitton Risks Logo Fatigue as Chinese Tastes Mature. Luxury-goods makers early into China have long counted on consumers there to snap up $1,000 handbags and other pricey -- and profitable -- wares.
Now, Chinese tastes are changing in ways that may hurt the brands that expanded most aggressively in the country. As more Louis Vuitton (MC) bags, Gucci wallets, and Omega watches flood cities like Beijing and Shanghai, consumers are eschewing readily available logoed products in favor of more distinctive alternatives. “As the luxury industry matures, the Chinese are becoming much more sophisticated about the products that they buy,” said Fflur Roberts, global head of luxury goods research at Euromonitor in London. “It’s not just about the bling aspect.” Les jeunes Chinois, moins «bling bling» que leurs aînés. Publié le 11/02/2014 à 10:47.
Les jeunes chinois et le luxe : À mort le bling bling, vive l'authenticité. Made in china: the plight of a chinese fashion man. Patriotism is sometimes blinding.
But to borrow and twist a quote from Synecdoche, New York (R.I.P. Philip Seymour Hoffman), "Knowing that you don't know is the first and the most essential step to knowing, you know?” China’s luxury goods market: Changing consumer profile opens new potential. China’s luxury goods market is developing tremendously.
Gone are the times when the brand label alone determined a product’s success. Today’s Chinese luxury goods buyers no longer yearn for a status symbol; they now want products that indicate fashion and quality. Product quality (74 percent), style (70 percent) and comfort (70 percent) drive Chinese customers’ purchase decisions the most, followed by the overall brand image (69 percent). The visibility of the brand logo used to be the traditional value driver for Chinese buyers of luxury goods. Now it lags far behind and is ranked eighth out of ten alongside the factor price. “The Vuittons, Hermès and Guccis active in the Chinese market have to enrich their local strategy,” states Fan Chen, study author and Managing Director of Simon-Kucher & Partners’ Beijing office. Comment le marché du luxe va évoluer de 2013 à 2015. La top model taïwanaise Patina Lin Jia-qi à Pékin le1er juin 2012 lors d'une soirée de lancement d'une boutique Montblanc, propriété de Richemont qui détient aussi les marques Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai...
La région Asie Pacifique compte pour 41% de ses revenus. Top 5 des tendances de consommation de la Chine Riche. Avec la hausse rapide de la richesse et de l’argent à dépenser, il n’est pas surprenant que les Chinois sont dans une frénésie d’achat.
Les Chinois, grands consommateurs de luxe en toute sobriété. Pour le luxe "Made in China", de belles années s'annoncent. Défilés du Nouvel an chinois ce week-end, exposition de photos place Tienanmen, concert du virtuose Lang Lang quelques jours plus tôt… Sous les ors du Palais du peuple et la coupole de veille du Grand palais du peuple, Pékin et Paris ont lancé avec faste les célébrations de cinquante ans de relations bilatérales.
Et s'il y a bien un secteur économique qui fait le lien entre la Chine et la France, c'est le luxe. La première est en passe de devenir le plus gros marché mondial pour les produits et services hauts de gamme ; la seconde, en reste encore l'une des premières exportatrices. Les enjeux du luxe français en Chine - Les Echos. En Chine, l'horlogerie fait les frais de la campagne anti-corruption. Le luxe pris au piège du coup de froid chinois - Les Echos. Chine_txt17.pdf. Kengo kuma lines shang xia paris store with ceramic panels. Apr 15, 2014 kengo kuma lines shang xia paris store with ceramic panels kengo kuma lines shang xia paris store with ceramic panels photo © masao nishikawaall images courtesy of kengo kuma and associates set within paris’ historic 6th arrondissement, kengo kuma has designed the interior of shang xia‘s flagship european store. the boutique shop’s walls are clad in thin ceramic panels establishing a cloud-like space that combines vernacular chinese design with parisian elegance. measuring 40mm x 150mm, 6,000 wafer thin pieces are suspended from the ceiling, covering the entirety of the store. as well as referencing the importance of the material in asian culture, the glossy coating gives a bright and natural finish echoing pointillistic paintings synonymous with french culture. the store is set within paris’ historic 6th arrondissementphoto © masao nishikawa.
Tough times for luxury retail in China. "With slower growth of mainland tourists to China, Hong Kong-listed jewelry companies along with luxury goods companies with exposure to the Chinese market could face similar headwinds," he added. The anti-corruption drive, which has included a crackdown on the use of public funds to buy luxury items and a ban on alcohol at military events, appears to be having a deeper-than-anticipated impact. Read MoreMatching luxe handbags-for you and Fido "The corruption crackdown is a very big deal and has had a big impact on restaurant sales, liquor sales (people give officials expensive bottles of Mao Tai (also called Bai Jio)), and other luxury goods," said John Rutledge, chief investment strategist at private investment firm Safanad. "They are doing this because the consensus inside the party leaders group is that people are getting angry, which is bad for political stability.
This campaign will continue. " Leïla en vert et contre tout: Shang Xia : la marque mauve d’Hermès, parce que le vert c’est trop mainstream. La teinte du «demi-deuil» retrouve des couleurs grâce au nouveau concept à la mode: l’économie mauve. Shang Xia crée l'émotion / Bulgari non. J'étais le 16 février dernier convié à l'inauguration de l'exposition Bulgari au musée Aurora à Shanghai. Intitulée "125 years of Italian Magnificence" cette rétrospective met en scène 600 pièces du joaillier italien - dont la collection Elzabeth Taylor (présentée pour la première fois en Chine) et des bijoux de stars, tous liés au cinéma italien des années 50 et 60.
La confiance dans la marque, clé du succès du e-commerce en Chine - ETUDE. Les résultats du rapport China Luxury Forecast, réalisé par l'agence Ruder Finn et Ipsos, montrent que les consommateurs chinois sont prêts à dépenser plus dans les domaines de la mode et de la beauté, et que cette tendance devrait se renforcer en 2014. L’étude prédit aussi que la consommation de montres, sacs, bijoux, chaussures et grands vins restera identique à celle de 2013. À Hong Kong, la demande des produits de luxe toutes catégories restera stable pour l’année qui vient.
Shang Xia : le pari d’Hermès. Les marques de luxe made in China restent rares.