Marygribouille. Restaurant Les enfants sages au Havre, tout un concept ! Que visiter à Le Havre le temps d'un week end ? Latest tourism ads sell city of Chicago even better. The 10 worst city tourism videos. 10.
Dublin You know you're struggling to pitch your city when one of your key selling points is that it's 15 minutes from the airport. Note to Dublin tourism bigwigs: Google has offices everywhere now. Best line: “Where enthusiasm, energy and positivity meets no problem and can do and absolutely.” 9. This promotional mini-film from 1960 pitches the biggest city in British Columbia, Canada as a romantic destination for a honeymoon. Best line: "There's a saying in the west that when a tree falls anywhere in BC, its echo is heard in the financial centre of Vancouver, for this is the business centre of western Canada's lumber industry. " 8. Ten-year-old Ali – a linen-swathed, tooth-whitened embodiment of oil-wealth entitlement – is a much worse advertisement for Dubai than he is for never having children. Best line: “I live in the greatest city in the world: Dubai, in the United Arab Emirates. 7.
Best line: "It's very high-profile. " 6. Best line: The laugh at 3:22. 5. Best line: “We innovate. 4. The Art of City Branding. I amsterdam - Your guide to visit, enjoy, live, work & invest in Amsterdam. Pige2com: Le Havre fait la promotion de son territoire. Sous la houlette de l'agence de développement économique local "Le Havre Développement", la Ville, le Grand Port Maritime, la Chambre de Commerce et d'Industrie et la Communauté d'Agglomération du Havre se sont associés pour mettre en oeuvre une "campagne nationale de communication du territoire du Havre".
Conçue par l'agence Ligaris, celle-ci se compose de quatre volets : l'affichage, la publicité TV, le web (site événementiel et achat d'espaces) et la presse (newsmagazines et B to B). S'étirant de novembre 2008 à décembre 2010, cette vaste campagne joue la thématique du ici-ailleurs pour renouveler l'image du Havre, souvent perçue comme une cité industrielle en déclin.
L'objectif de l'opération est de séduire le monde économique par son dynamisme et sa capacité d'innovation pour par ricochet, atteindre un public de CSP+ cherchant à conjuguer carrière et qualité de vie pour leur famille. Le Havre en Normandie - Office de Tourisme : idées week-end, séjours, hôtels, monuments, musées, restaurants, réservation en ligne.
South West Trains: Look closer - Andalucia. Case Study: Vienna City Destination Branding and Brand Image. Vienna, just like Barcelona, forms part of an elite group of cities much envied for their global recognition and favourable reputation.
In this case study, Bernhard Klein reflects on his experience as head of brand strategy and destination branding of Vienna, capital of Austria. City destination Vienna, Austria Destination Branding Example: Vienna as Brand “Brands” have begun playing a major role in today’s tourism industry and are already recognized as a successful opportunity to develop a destination. Many years ago, the City of Vienna began exploring the avenues of brand management, when a young and ambitious tourism director asked me to come to Vienna to implement a corresponding management program as the city’s new director of brand. At that time, I was basically barging into the company’s somewhat naïve discussion on what a brand might be and become. We were fully aware of the fact that changing established brands is an extremely slow process. Brand image beyond direct control. Barcelona Rebranding - City Branding Case Study.
What is it with Barcelona in Catalonia (Spain) that people’s eyes sparkle as soon as you mention its name?
Where does this magic come from, and was it always like this? Far from it. As city branding expert Juan Carlos Belloso explains in this case study, Barcelona’s admired brand today is the result of many years of hard work and determination. Just a few days ago, Barcelona was voted City of the Future at the World Communication Forum in Davos – a remarkable achievement in economically turbulent times. Rebranding accomplished? This reflection on Barcelona city brand development is based on the extensive practical and professional experience of Juan Carlos Belloso, managing director at FuturePlaces. Why do most city branding campaigns fail? So 86 per cent is a pretty high failure rate, right?
Why would you even attempt a project with such shocking odds? Particularly if it was a costly undertaking, with a price tag that can run into the millions… Why bother? And yet, according to a study by consulting firm k629, many cities around the world face exactly these odds in their attempts to rebrand themselves.
Such campaigns can revitalise a city, and secure it a more prominent place on the map. Yet more often than not, mayors find that their hopes were misplaced: the average branding campaign is just an expensive damp squib. Take Adelaide, for example. So why do cities keep bothering with branding? Rebranding Amsterdam and What It Means to Rebrand a City.