Introducing Product Management Into Your Company. I had written a two-part post on this topic as a guest blogger on OnProductManagement a year and a half ago.
Recently, I’ve had some conversations with folks on this very topic, so felt the lessons shared are worth repeating. So here is part 1. Part 2 is here. INTERFACE SKETCH. Conversion XL: Don’t Design Your Own Website. No, Really. It Will Suck. How to make products that people love. Mention the phrase product management, and your first thought might be of project plans, feature roadmaps, business data and all sorts of tools and techniques that revolve around a product already in market.
In reality, the best and most challenging work for any product team lies in the months before market, during product discovery. And at MindTheProduct 2012, London’s inaugural conference for product teams, Marty Cagan, founder of the Silicon Valley Product Group, cut to the heart of successful product discovery. Start with a vision, continue with passion, be driven by knowledge As with everything in life, you get out what you put in. So it’s no surprise that Cagan’s top rule is to begin with vision and passion. “People think they can learn what to build from our customers, but of course, you can’t, in technology especially. “The whole idea of defining a big thing that we’re going to build and launch is a problem.
A Blog on Scrum & Agile Product Management. 11 Mar A Template for Formulating Great Sprint Goals.
Michael on Product Management & Marketing: Requirements Document Alphabet Soup - Explained. Rich Mironov's Product Bytes. The Top Product Management Blogs 2012 » Strategic Product Manager. January 23rd, 2012 | Product Management This post if a bit of ruse, considering my foray into these top blog posts in the past ( The Top Product Management Blogs 2010 ).
However, I am going to keep it simple this year and repeat that the best list for the top product management blogs is Alltop – Top Product Management News . Here is a list of the key blogs represented: Becoming a Google Product Manager – Interview with Google’s Johanna Wright « OneDublin.org. Johanna Wright – Google – Director of Product Management Chances are you found your way to this article through a Google search.
Just over a month ago Google announced that they are serving 1 billion users per week, and launched Google Instant – Google’s new feature that instantly shows search results based on predictions while you type. OneDublin.org recently met with Johanna Wright, Director of Product Management at Google, who led the team responsible for Google Instant (prior to Google Instant, Johanna worked on Google Universal Search). Johanna majored in math at Barnard College (Class of 1997) and later earned an MBA from UCLA (Class of 2005). Dublin students, parents and educators – if you’ve ever wondered how technology companies like Google bring cool new products to market, read on. James Morehead: What experiences in middle and high school led to your interest in math? Blogroll. The Ultimate Guide To A/B Testing.
Advertisement A/B testing isn’t a buzz term.
A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. Look in the Corners to Unmask Quiet Personas. Last Friday Steve Johnson of Pragmatic Marketing presented a great webinar, “The Role of Strategic Product Management.”
(If you didn’t have a chance to attend, view it online here.) While the webinar was occurring, the #prodmgmt community on Twitter was all a flutter with discussion. At one point during the webinar, Steve spent time discussing the role of personas, and there was a great post that encapsulated the overriding message by @barsmith, who tweeted “Create product marketing for buyer personas; develop product for user personas. Important differentiation!” Business Model Generation - Canvas. Using the Business Model Generation Tools There have been some questions posted lately asking for guidance in using the tools associated with the Business Model Generation approach - the Business Model Canvas and the Value Proposition Canvas. Though the Business Model Canvas was released under Creative Commons and the Value Proposition Canvas under copyright, the requirements for use of the two tools are really quite similar.
Anyone may use the Business Model Canvas and the Value Proposition Canvas for their own work or to support others in understanding, analysing or changing their business models. This includes people who use the tools within their own companies or in a consulting capacity. The requirement, whether Creative Commons or Copyright, is full identification and credit of the source of the tool - Business Model Canvas is BusinessModelGeneration.com and the Value Proposition Canvas is BusinessModelGeneration.com and Business Model Foundry GmbH. A Product Canvas for Agile Product Management. A Sample Canvas The best way to understand the Product Canvas is to look at an example.
Image that we want to develop a game that helps children enjoy music and dancing. A canvas for such a game could look like the one below. The sample Product Canvas above contains the product name, the product (or release) goal and the metrics to measure if the goal has been met. The first bigger section states two personas characterising the target users and customers with their needs. The Sections Explained. Wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/industryinsights/solutions/pdfs/Forrester_Best_Prac_In_User_Exp.pdf.
Product Strategy Doesn't Just Happen. ByEd Crowley Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth.
Explore both the key aspects and myths of successful product strategy processes. Page 1 / 1 About the Authors Ed Crowley has held positions in marketing and general management for both start-up and Fortune 100 companies including IntelliQuest, Texas Instruments, DataProducts, QMS, and VTEL. Www.vtt.fi/inf/pdf/publications/2007/P625.pdf. NEW PRODUCT DEVELOPMENT BODY OF KNOWLEDGE. All about Product Management. What do you do when you’re a product manager (for web applications and tools) who has started a new job, assigned to an existing team who are just about to embark on the development of a range of new products and product features? We’ll whatever the correct answer is, this is what I have started to do. The first step I took was to review the situation and give the team the opportunity to voice their opinion. Product Management interview question on strategy and tactics. I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for.
The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities. I ask the COO to broadly split the role down into three aspects. His reply was: 1. Product Management vs. Product Marketing. Posted by Marty Cagan on August 28, 2007 Tags: product management, product marketing, program management, product discovery Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals.
I don’t know if that’s the exact stat or not, but I bet it’s not far off. The Accidental Product Manager — Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger. Exploring the Depths of Product Management. Lean Start-up: Testing Your Product the Eric Ries Way. Most entrepreneurs work endless hours to create the best product they can muster before taking it to market. Eric Ries thinks that's the worst thing a start-up can do. Having failed several times himself--after putting everything he had into the products he was developing--Ries realized there had to be a better way.
In his recent book, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Ries spells out his strategy. We caught up with him to learn how to apply his lean start-up theory. You've started several companies that have subsequently folded. So from this idea, you've formed the concept of the "Lean Startup. " A big part of your theory is to engage the customers early on and to test things. Combining agile development with customer development. Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. He's often felt that there was something missing. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next. The breakthrough idea of agile is that software should be built iteratively, with the pieces that customers value most created first.
ProductMarketing.com. Product Beautiful: Building Product Management by Paul Young. Spatially Relevant - Technology Marketing and Product Marketing. Launch Clinic. Mediafiles.pragmaticmarketing.com/strategic-role-of-product-management/strategic_role_product_management.pdf. How To Be A Good Product Manager: Product management tips. The Cranky Product Manager — Product management and the ugly side of software and online product development. Product Management Training - Product Focus. Product Management: What is the best web based tool for managing agile development and design products. A Guide to Lean Product Management. In my previous post, I said that teams need to stop shipping features and focus on creating value.
I promised a tactical view of how an existing organization (i.e. not a ground-floor startup) could bring about that change.