Search and the social graph
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Old media loves nothing quite so much as writing about their own impending death. And we always enjoy adding our own two cents – the AP not knowing what YouTube is , the NYTimes guys reading TechCrunch every day , etc. Speaking broadly, I like what Reuters , Rupert Murdoch and Eric Schmidt are saying: the industry is in crisis, and the daring innovators will prevail. Personally, I still think the best way forward for the best journalists, if not the brands they currently work for, is to leave those brands and do their own thing . But as one of the innovators in the last go round, I think there’s a much bigger problem lurking on the horizon than a bunch of blogs and aggregators disrupting old media business models that needed disrupting anyway. The rise of fast food content is upon us, and it’s going to get ugly.
That's a controversial post headline and I don't mean that social will always beat search, but there's a rising chorus out there about "content farms" and search optimized content creation that is worth touching on. Arrington started it when he posted about " the end of hand crafted content ". Richard MacManus penned a similar post the same day called " Content Farms: Why Media, Blogs, and Google should be worried ". And over the weekend, Paul Kedrosky addressed the issue of search spam in his quest to find the perfect dishwasher . When a web service like Google controls a huge amount of web traffic (>50% for many sites), it's going to get spammed up.
Google has created a multibillion-dollar economy based on keywords. We use keywords to find things and advertisers use keywords to find customers. As Michael Arrington points out , this is leading to increasing amounts of low quality, keyword-stuffed content. The end result is a very spammy internet. (It was depressing to see Tim Armstrong cite Demand Media, a giant domain-name owner and robotic content factory, as a model for the new AOL.) Some people hope the social web — link sharing via Twitter, Facebook etc — will save us.
"Google model based on keywords _ The end result is a very spammy internet." by Dec 22
I've been writing a lot about so-called 'content farms' in recent months - companies like Demand Media and Answers.com which create thousands of pieces of content per day and are making a big impact on the Web. Both of those two companies are now firmly inside the top 20 Web properties in the U.S. , on a par with the likes of Apple and AOL.
The brilliance of Google' Page Rank algorithm is that it leverages the actions of real people to determine what pages are the best result for a given search term.
Web curation trend