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GazeHawk - Eye Tracking For Everyone - Usability Services & Software

GazeHawk - Eye Tracking For Everyone - Usability Services & Software

Marin Software Integrates Facebook Ads Into Paid Search Management Platform Designing for the Mobile Web: Special Considerations By Shanshan Ma Published: January 17, 2011 “In comparing the design of mobile Web sites with the design of Web sites for computers, I realized that complex context is another important factor that differentiates the two platforms.” There are several differences between designing a Web site for a computer and designing one for a smartphone. In his Alertbox post on “Mobile Usability,” Jakob Nielsen points out a number of constraints affecting Web site use on mobile devices: small screens, awkward input, delayed downloads, and poorly designed mobile Web sites. In addition to the four problems Nielsen wrote about, I’ll cover design for complex contexts of use in my discussion of constraints on mobile Web sites. Small Screens Some ways of coping with small screens include prioritizing features and content reducing levels of hierarchy for content communicating workflows Prioritizing Features and Content Current Web design best practices and guidelines assume a 1024x768 screen resolution. Summary

LinkedIn Launches New Analytics For Company Pages | B2C Marketing Insider LinkedIn has always been the job seekers platform. Looking for a job, look no further than LinkedIn. While they have added features to enhance their “stay power” with Twitter updates, the LinkedIn sharing tool, the ability to upgrade to place your resume high atop of a pile, to our updates and groups, their focus has always been to be a professional site where users can come and be professional and build a platform that was conducive to connecting with people to gain employment or build a business. Their new analytics for company pages have turned the tables a bit so that a company can see where their presence is being recognized. LinkedIn’s New Analytics for Company Pages LinkedIn has launched three new analytics for companies. 1. 2. 3.

Federated Media Publishing The Web Analyst's Code of Ethics - Web Analytics Association The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy. The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. Features - Mixpanel | Real-time Web Analytics, Funnel Analysis There are many metrics that measure engagement but page views are not one of them. Make your product better by measuring actions, instead of page views. Mixpanel gives you the ability to easily measure what people are doing in your app on iOS, Android, and web. See how it works Answer your hardest questions without writing SQL Working with data often means writing SQL queries, which is great for engineers or data scientists but hard or impossible for everyone else. “An overlooked value of @mixpanel is that the non-technical folks can answer their own questions about your data.” Eric Normand Point and click analytics for mobile Understanding what your users are doing doesn’t have to be a complicated setup process. Features Drill into your data with segmentation so you can find out where to focus your energy when building your product. Visualize your data in different ways. Bookmarks let you save reports you look at a lot so you can save time. Getting started takes less than 10 minutes

Federated Media Buys Semantic Profiling Technology From TextDigger Ad network Federated Media is announcing an acquisition today, buying a semantic profiling technology platform from semantic search startup TextDigger today. Terms of the deal were not disclosed. TextDigger, which was incubated at CNET in 2005, spun out a platform for semantic search and related services. Federated Media will use the new technology to add semantic technology to content tagging, filtering, topic extraction, and SEO. Tim Musgrove, TextDigger’s founder, will join Federated as Chief Scientist, while retaining an affiliation with TextDigger as their Senior Research Fellow. Federated Medias founder John Battelle tells me that the acquisition (which he says is the first in the company’s history), will help website owners make their content more engaging. After shopping the company around in 2008 and not finding a buyer willing to pay his price, Federated raised a $50 million investment round instead.

Features - Mixpanel | Real-time Web Analytics, Funnel Analysis There are many metrics that measure engagement but page views are not one of them. Make your product better by measuring actions, instead of page views. Mixpanel gives you the ability to easily measure what people are doing in your app on iOS, Android, and web. See how it works Answer your hardest questions without writing SQL Working with data often means writing SQL queries, which is great for engineers or data scientists but hard or impossible for everyone else. “An overlooked value of @mixpanel is that the non-technical folks can answer their own questions about your data.” Eric Normand Point and click analytics for mobile Understanding what your users are doing doesn’t have to be a complicated setup process. Features Drill into your data with segmentation so you can find out where to focus your energy when building your product. Visualize your data in different ways. Bookmarks let you save reports you look at a lot so you can save time. Getting started takes less than 10 minutes

Twitalyzer: Serious Analytics for Social Relationships The 12 Best Ways To Customize Your Facebook Pages When a service such as Facebook limits users’ creative freedom, it is inevitable that other add-on services will overcome this limitation. This is why then, we see more and more Facebook tab apps that give us more control and freedom when it comes to customizing a fan page or a personal profile. I can’t really understand why Facebook doesn’t create an editor that lets users create a super fan page. I’ve written about this subject over, and over, and over again here at TechCrunch. Please note that starting today, if you own a page on Facebook, you will need to customize the page under your tab to a width of 520 pixels. But I digress. Miproapps—The newest service around, Miproapps allows users to design a fan page by simply dragging & dropping elements to the center of the page. How it works: You just need to log-in with Facebook Connect, then the service will recognize your existing pages. Cost: 1 free page/ad supported. Tabfusion is an ultimate tab suite for your fan page and profile.

Elementary Concepts in Statistics In this introduction, we will briefly discuss those elementary statistical concepts that provide the necessary foundations for more specialized expertise in any area of statistical data analysis. The selected topics illustrate the basic assumptions of most statistical methods and/or have been demonstrated in research to be necessary components of our general understanding of the "quantitative nature" of reality (Nisbett, et al., 1987). We will focus mostly on the functional aspects of the concepts discussed and the presentation will be very short. Further information on each of the concepts can be found in statistical textbooks. Recommended introductory textbooks are: Kachigan (1986), and Runyon and Haber (1976); for a more advanced discussion of elementary theory and assumptions of statistics, see the classic books by Hays (1988), and Kendall and Stuart (1979). What are Variables? Variables are things that we measure, control, or manipulate in research. Correlational vs. Dependent vs.

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