background preloader

Startup Metrics for Pirates

Startup Metrics for Pirates

Cruise Ships | Chris Zacharias In July of 2010, I made the decision to leave YouTube. The first thoughts I had were “How am I going to explain this to anyone? How will I tell mom?” To my family, I had the greatest job in the world and the amount of money I was making was unfathomable. They were certainly not wrong in thinking this. Google is absolutely the best place in the world to work and they do pay very well. About 4 months before, I was backpacking through Europe, stopping off in major cities to present our latest HTML5 work at the local Google offices. The decision to leave Google hit me while on a train through the Swiss Alps headed towards Milan. Large companies are cruise ships. Google happens to be the best cruise ship in the world, but it is still a cruise ship. I departed with no plan. Along the way, I discovered that startups are just like backpacking. Now, whenever I interview someone who is working at a large company, I begin by asking them “Have you ever been backpacking before?” Kudos

Essays on tech, growth, and startups at @andrewchen Startup Marketing Blog - By Sean Ellis Quelles Metrics utiliser en respectant le AARRR ? - Analytics / Metrics - Growth Hacking Bonjour Antoine Perso, j'établis des scénarios de tests à différentes niveaux: Acquisition je mets en place des tests en fonction des canaux (SEO, adwords, FB, emailing, messages dans des groupes sociaux, guest blogging etcJe créé une LP différente par source de trafic et par cible de prospects. Un prospect venant d'adwords ne verra pas la même landing page qu'un autre venant d'un blog sur lequel j'ai publié un article invité Ainsi, je sais combien me rapporte chacune de mes actions marketing et quels sont les leviers qui fonctionnent. Activation Je test toutes mes LP en faisant de nombreux tests AB. Ensuite je teste les process. Ensuite je teste les e-mails retargeting pour diminuer les abandons de paniers etc. Puis je teste les offres commerciales, les prix etc. Ludovic

Considering Convertible Debt? Don’t Sell Yourself Short Editor’s note: Patricia Nakache is a general partner at Trinity Ventures where she invests in early stage social commerce and entertainment companies. Follow her on Twitter @pnakache. The prevailing wisdom among entrepreneurs these days is that they should initially fund their startups with a $1-2 million convertible note. The logic is that raising a convertible note, even a capped one (as most are), is less dilutive, and perhaps faster, than raising a priced round from an institutional venture capital firm that typically seeks a minimum ownership level. But in many cases founders are shocked at the dilution they suffer when, after having raised a convertible note, they raise their first priced round. Here is an example. The venture investor is also likely to require a 10 percent unallocated option pool post the closing of the round, in addition to whatever options were already granted to make the initial hires. Now let’s consider the alternative.

101 Must-Read Growth Hacking Resources Growing companies as quickly as possible is nothing new, but the term and interest in “Growth Hacking” has seen huge growth over the past few years. There’s never been a better time to learn how to grow and scale a company online quickly, thanks to the people who test, document and share their growth hacking experiments and results. Over the past year, we have read through more than a thousand guides on growth hacking to compile this list, which we think are the best 101 growth hacking resources out there. While you will not become a world class growth hacker by just reading these (you need to test strategies yourself!), you’ll definitely be ahead from most other online business owners if you do so. Growth Hacks 21 Actionable Growth Hacking Tactics – A great list of 21 small marketing tactics you should have in place for growth. 13 Critically Important Lessons from Over 50 Growth Hackers – Bronson Taylor, of Growth Hacker TV fame, has interviewed over 50 growth hackers. Product Onboarding

Master of 500 Hats Les 5 métriques de l'entonnoir du Lean Marketing - #GrowthHacking Dans le Growth Hacking, tu l’as bien compris, ce qui est important c’est l’optimisation. Et pour optimiser, rien de mieux que de connaitre les différentes étapes qui font qu’un visiteur va devenir un client. Et pour ça, l’entonnoir du lean marketing alias le Lean Marketing Funnel en anglais est indispensable. L’importance de l’entonnoir du Lean Marketing Tu lances ton business, c’est cool, bien joué. Mais pour qu’il se vende, je peux te dire qu’il s’en passe des trucs entre le moment où le mec va tomber sur ton site, et le moment où il va acheter un compte prenium @ 40€/mois. Le Lean Marketing Funnel est là, ça va être ton outil d’optimisation et de conversion préféré, promis ! Les 5 métriques Dans ma définition du growth hacking, tu as pu lire à la fin les 5 points clés du tunnel de conversion (Et si tu ne l’as pas fait, je t’invite à aller lire ça vite fait avant de lire la suite). L’AARRR (Acquisition, Activation, Rétention, Recommandation, Revenu) n’aura plus aucun secret pour toi. 1.

Related: