Best Practices of Combining Typefaces - Smashing Magazine Advertisement Creating great typeface combinations is an art, not a science. Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results. Combine a Sans Serif with a Serif By far the most popular principle for creating typeface combinations is to pair a sans serif header typeface with a serif body typeface. In the example below — a typical article layout — we have Trade Gothic Bold No.2 paired with Bell Gothic on the left side. Putting these two together creates an unwanted conflict in the design. Now let’s look at the example on the right. Avoid Similar Classifications Typefaces of the same classification, but from different typeface families, can easily create discord when combined. Now notice the example on the right side. Assign Distinct Roles Contrast Font Weights
26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective. Each example will examine the thought process you’d go through when analyzing a page (or the reaction a visitor might have when arriving for the first time), a testing hypothesis for how the page might perform better, and some examples of what you could test to prove your hypothesis. This should give you and the page creators some inspiration for further testing, and show what you should consider when you run your own landing page A/B tests. Note: Each landing page was built by customers using Unbounce, and permission was kindly provided by the page creators. Let the critiques and A/B testing tips begin! Actually before we start, let’s take a moment to reflect on a mistake from the past. Do you remember those old grey Windows buttons that said “Submit”? Be warned, I’ll call out anyone (nicely) who uses that foul button language in the critiques below. 1. Thoughts
The SEO Success Pyramid John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team. Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” which beats the tail off all that Self-Help Guru junk you see peddled in books, on blogs, on daytime chat shows, and on late night TV. What’s all this have to do with SEO and online marketing? I would never compare myself to John Wooden, but I do like teaching others about online marketing. SEO Success Pyramid What’s It All Mean? Commitment: Every successful project I’ve ever worked on has involved a client whose team is enthusiastic and engaged. Planning: Success in any pursuit begins with setting goals and developing a plan to achieve them — detailing the strategies and tactics you’ll use, the people and resources needed, and so forth. Education/Information: You’re a business owner; you don’t need to become an SEO expert.
SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea. You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. There's a lot of complexity that I'm leaving out, naturally, because I want to stay focused on the simple idea at the center of SEM: that you can pay peanuts to have people come to your website. In a mature company with a mature product, the goal is to pay for lots of people to come to your website. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We expected that many of those people would buy our product (that's why we charged from day one). In the process, we had also built a simple cohort-based analytics system.
HOWTO: Configure Tor + SASL + irc to connect to Freenode | random neuron misfires Tuesday, March 22nd, 2011 at 8:39 pm| 17,722 views | trackback urlTags: freenode, identd, irc, linux, nickname, Perl, Python, Tcl, VMware, xchat I fought this problem on the train into the city today, because my MiFi‘s hostname was not correctly reversing to it’s given IP (verified by dig) and Freenode was denying the connection; it looked like this: Mar 22 06:51:41 * Looking up irc.freenode.net Mar 22 06:51:41 * Connecting to chat.freenode.net (184.108.40.206) port 6667... Mar 22 06:51:42 * Connected. I wanted to connect, to talk to the folks in #linux, and ask them about another question I had (see newer blog post about fullscreen VMware session for that). At first, I tried installing a few identd daemons, then some of the spoofing identd daemons, then purged them all and decided to try identifying using SASL like it suggested. I did a few seconds of Google’ing and found a helpful website with a SASL plugin in C. /sasl [nickname] [password] FreeNode /sasl foobar MyS3cretPas5word FreeNode
Anatomy of a Perfect Landing Page · Formstack Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
21 Awesome Ideas to Grow Your Email List Below are 21 ideas for offers that can help dramatically increase the size of your email list and lead conversion volume. Educational / Informational Offers These types of offers tend to be a sweet spot for B2B businesses, because B2B sales tend to be highly considered purchases. However, educational offers can also be useful for high-ticket B2C or enthusiast markets like fly fishing, racing, or technology. eBooks – “Download our comprehensive guide to inbound marketing and ecommerce ” Whitepapers – “Understand how to nurture your email list” Buyer's Guides – “Which LED underbody kit is right for you?” Free Stuff Offers Everyone loves free stuff. Contests - “Send us your cutest dog picture; cutest picture wins free doggy day care!” Coupons and Deals Like with the free stuff offers above, everyone likes to feel as though they are getting a good deal. Coupons for dollars or percentage off – “Sign up for future offers and savings to receive 10% off your next order today!” Events
15 tools that reveal why people abandon your website Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. Capturing the voice of the customer is more difficult with the web, but it can be done. Track where your visitors came from, and which links they clicked on, using Google Analytics. Web analytics software is essential for understanding your visitors. Despite being free, Google Analytics is surprisingly sophisticated, and it is sufficient for most websites. Recommended Resources If you want to become better at web analytics, we recommend you read Occam’s Razor, Avinash Kaushik’s blog, and his book, Web Analytics—An Hour A Day. An added bonus!
What Would Seth Godin Do Seth Godin advocates using cookies to distinguish between new and returning visitors to your site: “One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies. It’s more work at first, but it can offer two experiences to two different sorts of people.” I built this WordPress plugin to implement Seth Godin’s idea. By default, new visitors to your blog will see a small box above each post containing the words “If you’re new here, you may want to subscribe to my RSS feed. New visitors will appreciate some context and background information about your site. I can be reached at wwsgd AT richardkmiller DOT com. Installation is easy: Download the WWSGD WordPress plugin and unzip it.Copy the what-would-seth-godin-do folder to your WordPress plugins folder (/wp-content/plugins/).Activate the plugin on the Plugins page.Customize settings in the Settings panel, WWSGD subpanel. That’s it! Get this plugin now to grow your business. Initial release.