Harlan’s Samples These are some samples of my work. Click the link to view the page. Each sample opens in a new window. The SEO Success Pyramid John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team. Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” which beats the tail off all that Self-Help Guru junk you see peddled in books, on blogs, on daytime chat shows, and on late night TV. I was lucky to hear Coach Wooden speak about the Pyramid of Success while I was a student at Pepperdine University; to this day, it’s one of the best speeches I’ve ever heard. (Seriously, if you don’t know what his Pyramid of Success is, visit CoachJohnWooden.com.)
10 Landing Page Optimization Tactics Home > Best of Larry Chase's Top 10 Internet Marketing Tips If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. [HOT OFFER!] The Best Way To Get KILLER COPY That CLOSES SALES Like Crazy - HUGE Warrior Discount! So yeah. This thing. Let me tell you about this thing. I hardly EVER like copy writing educational stuff. See, I already write copy for a living. 21 Awesome Ideas to Grow Your Email List Below are 21 ideas for offers that can help dramatically increase the size of your email list and lead conversion volume. Educational / Informational Offers These types of offers tend to be a sweet spot for B2B businesses, because B2B sales tend to be highly considered purchases. However, educational offers can also be useful for high-ticket B2C or enthusiast markets like fly fishing, racing, or technology. In other words, if your consumers think before they buy, you should think about these types of offers. eBooks – “Download our comprehensive guide to inbound marketing and ecommerce ” Whitepapers – “Understand how to nurture your email list” Buyer's Guides – “Which LED underbody kit is right for you?”
How to Create a Squeeze Page That Converts at 21.7% (Case Study) I think you’ll agree with me when I say: It’s REALLY hard to convert ice cold traffic into email subscribers. Or is it? Well, it turns out, you can dramatically increase your site’s email signups by adding one simple page to your site… How to Write Magnetic Email Headlines – Get Your Emails Opened! How to Write Magnetic Email Headlines – Get Your Emails Opened! Are your emails being read? Are people bothering to even open them? Is your headline capturing the attention of your reader? It’s hard enough to get your emails opened and the best scenario is you want your email actually read and for the reader to click on your link right?
10 Steps To Writing Better Web Content Your Web content is in a constant battle against a number of variables competing for your readers’ attention: A link to another website, the back button, their task at hand, the size of their monitor, the number of hours in the day. For those reasons and many others, it’s crucial to give your readers easy access to the information they want, without making them think, and without getting in their way with marketese and fluff. Here are some of the most useful guidelines I’ve come to appreciate in my quest to continually improve my content writing. 1. Create personas
26 Great Facebook Landing Page Examples Welcoming people has been a sign of respect and politeness for a long, long time. Businesses can do the same and welcome users who arrive at their page. Having a great Facebook landing page can also help to engage new users from the first interaction. Below is a list of Facebook welcome pages that are great for reasons such as engaging content, call-to-actions, incentives, design, interactivity and so on. While compiling this list I browsed about 600 or so Facebook pages from which most of them didn’t have a landing page or had a really poor one.