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AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad.
The flashbacks are a tad disorienting at first, but you'll get the gist. Observatory: Design Observer. Digital advertising and marketing: only the best ideas worldwide, since 2003. Advertising Agency & Marketing Industry News.