Facebook to advertisers: clicks are meaningless and here’s the proof Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Advertisers who judge the success of their online campaigns on click-through rates are doing it wrong, Facebook head of measurement and insights Brad Smallwood told attendees of IAB MIXX, an ad-focused conference taking place in New York. The social network now insists that the impression, not the click, is what matters, meaning that online ad campaigns should be designed and judged more like traditional television spots. My Album is Finished– Now What? Ten cardboard boxes arrive in the mail containing a thousand shrink-wrapped CDs. You’re feeling pretty proud. All those precious hours writing, practicing, scrimping & saving, recording… All for NOTHING!!!
4 ways to do Mail Merge using Google Apps Script Editor’s Note: This blog post is co-authored by James, Steve and Romain who are Google Apps Script top contributors. -- Ryan Boyd The Google Apps Script team is on a roll and has implemented a ton of new features in the last few months. Some of us “Top Contributors” thought it will be a useful exercise to revisit the Mail Merge use case and discuss various ways in which we can do Mail Merge using Apps Script. Below are several techniques that tap into the power of Google Apps Script by utilizing Gmail, Documents and Sites to give your mailings some zing. Mail Merge is easy and here is how it can be done. 1.
Research keywords and track your Google rankings easily! Let me remind you that checking your rankings is not simply a way to estimate your results. Not to say that it's one of the most time-consuming SEO tasks, if done by hand — it's also an extra impulse to success that really works for better rankings. And sure, it's the best way to know you're going the right way. The first thing you need to know, when you start working with Rank Tracker is: it's got two sides, and practically, it's TWO TOOLS in one. It helps you solve two big SEO tasks that go "elbow to elbow" in your daily website promotion.
Free Website SEO Analysis Report Warning: include(cake/bootstrap.php): failed to open stream: No such file or directory in /home/eyeflowc/public_html/seozio/webroot/index.php on line 76 Warning: include(cake/bootstrap.php): failed to open stream: No such file or directory in /home/eyeflowc/public_html/seozio/webroot/index.php on line 76 Warning: include(): Failed opening 'cake/bootstrap.php' for inclusion (include_path='/var/www/vhosts/eyeflow.com/http_docs/:/home/eyeflowc/public_html/seozio/:.:/usr/lib/php:/usr/local/lib/php') in /home/eyeflowc/public_html/seozio/webroot/index.php on line 76 Fatal error: CakePHP core could not be found.
Converged Media: Maximizing Consumer Engagement in a Digital World Businesses have probably heard a lot more about “converged media” recently. Though not a new term, its role in digital marketing is a new concept for many marketers that presents opportunities, challenges, and questions. So what does it mean and how should it impact digital marketing strategies for retailers, home service providers, financial institutions, and other businesses? The simplest explanation is that “converged media” represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap, but before a business or brand can capitalize, they must understand the three media types which combine to create “converged”:
Jesse Cannon The following is an excerpt from our book Get More Fans: The DIY Guide To The New Music Business. I am constantly saddened by the mistakes I see young musicians make. Many musicians don’t realize that most of the music business is guessing at what they do. When they aren’t guessing, they’re making very uneducated decisions. Unfortunately, success (often through the luck of riding someone else’s coattails) and admiration can cloud musicians’ views.
Google Script - Building an Idea Bank Editor’s Note: This is a guest post by Saqib Ali. Saqib is a Google Apps evangelist at Seagate. He has used Apps Script to create a number of applications that leverage Google Apps. That awkward moment when you realize you've been staring at interesting data for years without knowing it That awkward moment when you realize you've been staring at interesting data for years without knowing it. Every day you're probably using Google Keyword Tool query volume in your SEO research. Of course you have to be careful to use the correct match type, right? You don't want to make the mistake of promising broad match level volume to a client.
HTML Batch Validation Tool - WDG HTML/XHTML Validator Service The WDG HTML Validator will validate up to 100 pages from a single website if you check Validate Entire Site. Enter the URI of an HTML/XHTML document to validate in the form field below. HTML Batch Validation Tool WDG HTML/XHTML Validator Instructions When you enter the root level URI and check the Validate Entire Site box from the four options available above, the HTML validator will check linked pages at the root level and then additional linked pages at /child/ levels until it reaches its maximum of 100 URIs. If your website utilizes a /parent/child/child/ structure, you can enter the root level URI for the /parent/ or /child/ and the HTML validator will check only those linked pages contained in the /parent/ and /child/ directories.
Reverse Engineering Facebook EdgeRank - Beyond the Theory Everyone is talking about the theory of Facebook EdgeRank, but are their assumptions actually true. We are about to find out! Shared By Plus Subscriber 3 Must-Read Articles on Writing a Band Bio or Press Release April 6, 2012 Critics, bookers, and bloggers don’t have the time to listen to every CD or MP3 they receive. Sometimes your music only gets to speak for itself AFTER you’ve spoken on its behalf. How do you do that effectively? Well, over the past few months our pals at the Echoes Blog have posted some informative articles on the art of crafting your artist bio, press kit materials, and press releases.
Google URL Shortener Posted by Michael Hermanto, Software Engineer, Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more. To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We're excited to grow and improve the product going forward.
Market Samurai’s Keyword Research Module Gets Supercharged with New Competition Filters Welcome. It looks like this is your first visit to our blog! Subscribe to Noble Samurai News and get updates every time we publish a blog article. Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial! Hi Folks,