Social Media in Sales. Sales Training Exercises. Here are a few sales training exercises to liven up your sales training. The goal of sales training is to give salespeople a set of skills and tools that radically improves their sales performance. The use of sales training courses is an essential part of the whole sales industry, but we need to continually ask what value it adds to sales growth. In fact, up to 85% of sales training fails to deliver a positive ROI. The reason for this is that sales training sessions can vary from being brilliant to being absolutely boring. What will sales training have done for you? Get the sales course participants to imagine it is 1 year from now, they have been using what they learned during the sales training course continuously as part of their sales activity. This sales training exercise is based on the adage “If a customer can’t see the difference between 2 products, they will decide based on price”.
Examples: Guaranteed to last 100 times longer than the cheaper one. Sales Training Ideas. Free Social Selling Training Video. Sales Prospecting Tips from The Bitter Business – Sales Training Company - The Bitter Business. Sales prospecting – Sales Training Company - The Bitter Business. October | 2017. Source: The Guide to Effective Sales Prospecting The Guide to Effective Sales Prospecting Despite the rise of inbound marketing, sales prospecting is still a key skill to be successful in sales. The activity of searching for potential customers in order to nurture a relationship with can be time consuming, so it’s important to get it right.
To many sales people, the thought of picking up the phone or sending a cold email can be daunting especially if they work for a company whose brand name might not have instant recognition. 50% of sales time is wasted on unproductive prospecting. Building social credibility and influence can remove one of the bigger obstacles for smaller and more specialized companies.
Openly share what makes you better – without a big sales pitch. So, make sure you are armed with a list of unique benefits and values that will dispel any perceived lack of brand familiarity or company name recognition. Do Your Research Seek to Be Useful, Valuable and Relevant Persistence. Social Selling Course. Cold Calling Tips – Sales Training Company - The Bitter Business. Social Selling Strategy. Social Selling Strategy Having a Social selling strategy as part of a digitally focused sales strategy is a no brainer for many forward-thinking sales organizations. What they have come to realize is that Social selling is about utilizing the data available via the social channels to aid in their overall sales strategies and selling pursuits. The growth of digital and how it has changed the buyers journey has created a new set of challenges for sales leaders and their teams. As buyers switch to online to educate, research and purchase, e-commerce facilitated sales are set to reach nearly $4.5 trillion by 2021 (Source: Statista).
The impact of digital and social networks on both the sales and buyers journey is significant. Buyers embracing digital and self-education places a responsibility on leaders to ensure their sales teams are trained to be active where their prospects are – online. Social selling strategy in focus 1. Customer, Buyers and most of US are now influenced by social media: Selling Skills That Every Salesperson Needs – Sales Training Company - The Bitter Business. Future of B2B Sales – Sales Training Company - The Bitter Business. Sales – Sales Training Company - The Bitter Business.
The Social Selling Training Overview. Sales Prospecting – Sales Training Company - The Bitter Business. Sales Training Tips. Social Selling Definition – Sales Training Solutions -The Bitter Business. Sales Training Workshops – Sales Training Solutions -The Bitter Business. Sales Consultant in Dublin, Ireland – Sales Training Solutions -The Bitter Business. Generating Business Leads via Social Networks. Generating Business Leads via Social Networks When it comes to generating business leads via social networks, is never easy even with the openness of social media.
Using social media to generate sales leads whether you are just beginning in business or are well established, can be demanding. Add in the fact that the older traditional forms of lead generation such as cold calling, trade shows and emailing are in decline, you may be scratching your head as to how exactly to find new customers. Two words – Social Networks.
What is lead generation using Social Networks? Generating business leads or sales leads via social media, is a solution that can help you engage buyers where they gather to source information and avoid you becoming another annoying, disruptive cold caller who still engages in disruptive practices. What is your definition of a Sales Lead? This is important to justify your time and results when social selling etc. on the social networks. Shared notebook: Matching Sales Training to the Buyer’s Journey – Sales Training Solutions -The Bitter Business. Sales Training Tips and Ideas. Sales Training Tips and Ideas These sales training tips and ideas are hopefully probably relevant to any manager or salesperson wishing to learn more sales tips on how to improve there selling success. Sales training falls into two different categories. The first is learning about the core aspects of different sales techniques such as – lead generation, sales prospecting, business development, the sales process and sales presentation skills.
This sales training would be customized for the sales techniques that work best in a specific industry or profile of buyer. The second category is very company focused training. Included here would be training on the company’s products or services, the sales process deployed, the internal sales playbook, and the sales assets, tools and resources the sales team will use. While successful salespeople have similar characteristics, the truth is no one is born with all the sales skills and knowledge to sell at a high level, these are acquired skills.
Latest stories written by Digital Sales Institute. Sales Training – Sales Training Solutions -The Bitter Business. The Buyers Journey – The Bitter Business. What is Social Credibility – The Bitter Business. Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential customers. It is not just about building up our own personal brand but also support the company’s brand online. At a practical level it is about participating in online discussions on LinkedIn, Facebook, Twitter, Forums etc as well as writing and sharing content relevant to your customers. It also extends to being aware of industry trends, seeking referrals from clients and co-workers, and working every day towards being viewed as a subject matter expert in a given field.
Social credibility is also constructed by connecting with industry experts, clients and potential prospects by engaging in social conversations. What does this mean in reality? My company page is visible to all and is active. Nurture Your Potential Customers and Make Your Sales Skyrocket – The Bitter Business. Nurture Your Potential Customers and Make Your Sales Skyrocket In order to effectively market to your target audience, you need a comprehensive strategy that allows you to nurture your potential leads. As technology changes, so does the way in which marketers can nurture those leads. In order to make your sales skyrocket, you have to open up multiple channels of communication with your customers and learn how to engage with your audience through communication mediums that they are most comfortable with.
Measuring your audience engagement and creating content that speaks to your audience is an important part of great marketing. Take a Hard Look at Your Online Resources When you are focused on nurturing leads, you have to take a look at all of your online resources. Go Deep With Your Customer Engagement Find ways to communicate with your leads. Learn How to Score Your Leads Make Opportunities out of Your Prospects Develop Buyer Personas Guest Author Biography: Ken Rhie Like this: Like Loading... What is Social Credibility – The Bitter Business. B2B Marketing Strategies – The Bitter Business. In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO. Social media marketing companies seem to trot out the well worn lines of, you must create a library full of content, recalibrate your SEO, share the content on the social networks, and HEY PRESTO. Your business will have a flow of low cost inbound leads from buyers interested in buying your product or service.
The logic around a content lead strategy for lots of businesses stacks up as the lower cost of an inbound lead against an outbound lead is sizeable, making it attractive to invest in SEO, articles, blogging and content. So it can be easy for any marketer to assume that we all use social media. Most marketing people are active on the social networks as it forms part of marketing tactics and we also have to be up-to-date on latest trends. However, this is not the case for lots of senior business people and buyers. Like this: Like Loading... Social Selling Course – The Bitter Business. The Bitter Business offers a tailored in-house Social Selling course including broader Digital Selling training in conjunction with The Digital Sales Institute.
Delivered anywhere in Ireland, the training courses covers how to use LinkedIn, Facebook, Twitter, Instagram and other social networks for lead generation plus buyer engagement. Learn how to use content and conversations to attract buyers on a digital journey. All the material has been researched and written to business school standard. What is Social Selling? It is about building a bridge between social media activity (opportunity insights, ideas and perspectives) and the phone call (sales outreach) to maximize interactions and minimize wasted time.
Social selling is about one to one relationships between a sales person and their buyers, current customers or prospects who are potential customers. . “12% of all B2B sales in the US will take place online by 2020 – Forrester” Like this: Like Loading... Social Selling – The Bitter Business. If I were to ask you who your ideal customer is, what would you say? When I ask most new founders this question, I usually get an answer like, “Any technology company between 2-200 employees.” I appreciate the optimism, but I have some bad news: When you try and sell to everyone, you end up selling to no one. New businesses especially need a more focused, specific market than “any technology company.” The problem is, they don’t know how to accurately define their ideal customers, so they just guess. But guessing doesn’t cut it. Selling to the right customers is too important to gamble on. If you already have one, read on anyway.
What is an ideal customer profile, and what does it do? An ideal customer profile describes the fictitious individual or organisation that gets the most value out of your product, and provides the most value back to you. This profile helps you find qualified prospects and protects you from selling to the wrong customers. 1. 2. 3. For example, are they all: » Social Selling Training Programs. Today’s buyer is digitally-driven, mobile, socially-connected, empowered with unlimited access to real-time information about business problems, products, companies, competitors — about all sorts of things.
Also, buyers don’t have to rely on brands, interruption marketing or companies or salespeople for information, because they can find that freely on the web. Prospects can compare your product or service and buy from the competition without you even knowing they exist. The buyer’s journey has changed so business owners, sales leaders, managers, marketing and sales professionals need to understand how they can connect to and leverage these habits. The DSI courses covering “Social Selling”, “Content Marketing”, “Social Media Marketing” and “Account Development Using Social Networks” have been developed in conjunction with sales coaches, digital marketing lecturers, business schools and over 5000 hours of research.
» Social Selling Training Programs. The Key Elements of Digital Sales Transformation – The Bitter Business. 7 Ways to Get Your Content to Produce Sales Leads – Now – The Bitter Business. Content Marketing Done Right – The Bitter Business. Content marketing when done right can deliver exceptional results yet as many as 75% of marketing departments are doing content marketing the wrong way. One big and critical difference between content marketing and promotional marketing can be summed up in these two words: sharing versus telling. Today’s digital savvy buyers and educated consumers are ignoring traditional advertising and sales tactics like never before. They have become immune to brands telling them what to buy. Banner ads and online advertising are also feeling the heat with ad blocking technologies like AdBlock and AdDetctor helping consumers avoid advertising altogether.
As one marketing agency stated “Internet savvy people are more likely to sign up for a trip to Mars than click on some banner ads.” So, the logic would follow as buyers and consumers turn away from interruption ads online and are even using tools to nullify them, then marketing have responded to this challenge to ad weariness, right? Hold the sell. Marketing Companies in Dublin Guide – The Bitter Business. Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin or anywhere. Social networks and the rise of social selling has changed the marketing game completely for business’s.
Business has become smarter,faster, cheaper with slower and expensive business models struggling. The lines dividing sales, marketing, advertising and public relations have disappeared with sales people needing to be able market and marketing people needing to sell. Before engaging with a marketing company, when it comes to digital marketing there are some amazing do-it-yourself marketing tools that entrepreneurs or small business can use if they so choose. Partnership not an Outsourcing Relationship. Speed to Market Buyer Behaviour Knowledge Like this:
TIPS ON WRITING LINKEDIN MESSAGES – The Bitter Business. When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Every sales strategy most likely has a multi activity approach which may include phoning, emailing and social interaction. However, sales people who use social selling as their primary customer acquisition channel are now getting the majority of their leads via well crafted and well timed messages via social media platforms such as LinkedIn. So here are some tips on writing LinkedIn messages (or indeed for any social media platform) to potential buyers so sales people can generate sales pipeline quicker. Tip. 1: UNDERSTAND YOUR BUYER I created these ICP’s so I can create content that speaks and resonates with people who are interested in using social media to drive sales.
Tip 2: USE INSIGHTS TO BUILD VALUE. Business Plan Template – The Bitter Business. About The Bitter Business is a sales and marketing strategy partner based in Ireland. We help companies Grow. FREE Sales and Marketing Consultation FREE 1 hour – no obligation – sales to social selling and social media marketing consultation for your business! We offer a free consultation and we are always happy to have a no obligation chat with potential new customers about helping them to improve their search rankings, boost their marketing results and grow their business.
Just fill in the contact form below. Working mainly with early stage companies to drive revenue via social media,social selling and sales strategy. Helping companies with social selling, social media marketing, SEO, lead generation, content marketing, revenue development, product to market fit strategy, sales management, customer acquisition strategies plus implementing “Go to Market” programs/tactics My passion is helping people and companies succeed.
Marketing Plan Template – The Bitter Business. Free Business Tools – The Bitter Business. How to Use Social Media To Promote Your Business – The Bitter Business. A Guide to Content Marketing for Start-ups – The Bitter Business. A Social Selling Guide for Sales Leaders – The Bitter Business. Social Media Marketing – The Bitter Business. The What and How of Sales Enablement – The Bitter Business. Social Selling Influencers – The Bitter Business.