Affiliate Network - Ads4Dough.com Affiliate Venture Group • Affiliate Venture Group - Top affiliate Network, Omnicom Group Why My Landing Pages Trump Your SEO and PPC Pages Everytime Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.” That’s all stuff for ads, right? But that’s the problem. Landing pages need to be optimized, and optimized pages need to work as solid landing pages. What Makes A Good Landing Page? In order to create a good landing page there are a few basic elements that need to be in play. Strong HeadlineTopically Focused ContentBenefit-Oriented ContentScannable ContentVisual ClarityCall-to-ActionTesting What Makes A Good Optimized Page? The primary focus of search engine optimization is on rankings. Keyword Focused TitleWell-Written DescriptionKeyword Focused HeadlineKeyword Focused ContentContent with Properly Coded HierarchyInbound LinksSocialization OptionsTesting Compelling, Keyword Focused Title Tag.
Online Lead Generation & Email Marketing | Intela | Global Performance Marketing Online Affiliate Companies | Affiliate Advertisers Companies | Performance Based Internet Advertising | Performance Based Online Advertising Affiliate Marketing Blog by Geno Prussakov « Geno talks about affiliate marketing, leadership, etc Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece of data from their very first report (which covers Q4 2013 performance): [Source: Q4 2013 Content-Commerce Report by VigLink] To dig a little deeper into the things that undergird this report I’ve reached out to Oliver Deighton, VigLink’s VP of Marketing, to ask him a few questions. Below I bring you my interview with him: Geno: First of all, congratulations on launching your quarterly “Content-Commerce Reports.” Oliver: Thanks Geno. Geno: Do the “300k+ active sites” that were analyzed represent all content publishers that use VigLink? Oliver: Every publisher site that uses VigLink is eligible to influence this report. Looking forward to future VigLink reports then.
Affiliator Affiliate Marketing Terms Explained Affiliate Marketing Terms Explained Affiliate marketing has what can feel like an unending amount of terms and restrictions. When you’re first getting started, it can all be a bit overwhelming. We love to see our publishers succeed, so we’ve compiled a list of frequently confused definitions to help newbies get started and provide a refresher course for anyone that needs it. CR and EPC Something that tends to cause a fair bit of confusion with new publishers is CR and EPC. CR stands for Conversion Rate, and is calculated by taking the number of times an offer converts and dividing it by the number of times it was clicked. In short: CR %= Conversions / Clicks EPC $ = Commission Earned / Clicks Stats reset every 30 days, so an offer with 0 CR and EPC isn’t necessarily a “bad” offer. Raw VS. For example: If I click your offer five times, it would be 5 Raw Clicks and 1 Unique. Conversion Point? Sale Offers and Lead Offers Some offers convert upon lead. Sale offers convert on purchase. Email
CPC, CPA, or CPM: The Publisher's View - ClickZ Kevin Lee | March 30, 2007 | 0 Comments inShare0 Understanding the publisher perspective gives search marketers the ammunition to invest in developing more comprehensive, effective campaigns. It's increasingly important that we, as PPC (define) search marketers, understand the publisher's view of the media ecosystem's changes. With more contextual and behavioral advertising opportunities released almost monthly, publishers and marketers are faced with rising complexity and more choices than ever before. Within Google alone, ads can be targeted contextually across a full network or with site targeting, as well as in pure search. Publishers have one asset they use to earn revenue: their readers/viewers. As an advertiser, you may think it doesn't matter what publishers think or do. Publisher-Centric Considerations Ad diversity. As a search advertiser whose placements are evolving into other media, you must understand the publisher perspective.
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