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Facebook Launches New Metric: "People Talking About"

Facebook Launches New Metric: "People Talking About"
Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About." That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place. The other metrics, which are designed for administrators of brand and media Pages, include "Likes," "Friends of Fans" and "Weekly Total Reach." Related:  Inbound Marketing

5 ways to make it in a social media world The world is full of people trying to tweet, like and link their way to prosperity. Years from now, we'll all look back at how much time everyone wasted trying to get ahead with social media and think, that was a real "fools rush in" moment. In case you don't get the reference, it means this: nobody ever got anywhere by doing what everyone else is doing. Not to burst your bubble, but look at it this way. Now, don't get me wrong. Yes, I know, social media is easy, fun, and the instant gratification fix is enormous. So, assuming you're not in venture capital or investment banking, here are five ways to monetize your ambition and make it in a social media world. Competitive intelligence analysis The hottest field related to social media and social networks, where companies are actually hiring, is competitive intelligence analysis. Rebrand and reposition yourself I can go on and on, but it really comes down to repositioning yourself to focus on what's hot and leaving the rest to the masses.

What is Unbounce? Designed with Conversion in Mind Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales. Produce high-converting landing pages without dealing with I.T. bottlenecks. Take a moment to WATCH THE VIDEO BELOW showing how easily and quickly you can use our templates to create your own fully branded landing page. The Drag 'n' Drop WYSIWYG Page Builder Makes Creation a Snap Even if you know how to code a web page with HTML, you'll love how much faster it is with our landing page builder. Drag & Drop Fast page design With our drag and drop interface, it's never been simpler to customize your landing pages. Form Builder Build your own form The form designer allows you to create a form with no technical knowledge or HTML. Rounded boxes and buttons? Social Widgets Add Twitter, Facebook and Google+ social sharing widgets to your pages in a multitude of layouts. Video Need a YouTube (or other) video on your page? File Download

How To Use White Papers In Your Content Marketing Strategy This is a guest post by Mitt Ray from Social Marketing Writing. Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. White papers differ from blogs and other form of content as they have a tiny bit of direct marketing messages in them. This is why white papers are used in content marketing to shorten the gestation period of lead generation. How can Businesses Use White Papers in their content marketing strategy 1. As mentioned above it could take you really long to generate leads only through your blog. 2. Newsletters are one of the most important tools every content marketing strategy should possess. Newsletters also help you keep in touch with your readers. 3. A facebook page should always be part of your content marketing strategy. 4. Tips on creating successful white papers 1. 2. 3.

Google Fires Back at Twitter: You Took Yourself Out of Search The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address.

WhitePaperSource - The source for writing and marketing white papers An introduction to personas and how to create them » Step Two Designs, Tina Calabria Written by Tina Calabria, published March 2nd, 2004 Categorised under: articles, intranets, usability & information architecture, websites Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill. There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys. This article explains what personas are, benefits of using personas, answers to common objections about personas, and practical steps towards creating them. Personas act as stand-ins for real users What are personas? Personas are archetypal users of an intranet or website that represent the needs of larger groups of users, in terms of their goals and personal characteristics. Write personas

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The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. Exhibit Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent. Enlarge Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises. The amount of value individual companies can capture from social technologies varies widely by industry, as do the sources of value.

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