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Kissmetrics Online Marketing Blog - Analytics & Conversion Rate Optimization

Kissmetrics Online Marketing Blog - Analytics & Conversion Rate Optimization

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Where Marketing Is Headed In 2013 I couldn’t watch your video because it continually buffered and said “Connection has timed out” beneath it. But that doesn’t matter because it seems that I can gather part of the theme of it within the paragraph you wrote introducing it. I believe that with all the fancy pants technology coming along, people are going to make it harder on themselves than they need to. So instead of people relying on marketing fundamentals that allow them maximize the impact of new tools, they’re going to rely on the new tools to be their magic “Easy Button”. Jeff Bullas Blog Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale. Finding ideas for content then leads to the resource intensive process of creating, publishing and promoting that content. Solving this problem is an integral part of your social media marketing strategy that meets the voracious demands of an information hungry world that is looking for content titillation is never ending.

8 Ways That Money Can Buy Happiness "If money doesn't make you happy, then you probably aren't spending it right." The paper, which summarizes decades of study on the subject, notes that "money allows people to do what they please, to live longer and healthier lives, to buffer themselves against worry and harm, to have leisure time to spend with friends and family, and to control the nature of their daily activities—all of which are sources of happiness." Unfortunately money is "an opportunity that people routinely squander because the things they think will make them happy often don't." So how do you make sure to spend your money in order to to maximize your happiness? Follow these eight steps: Facebook Tests Buy Button To Let You Purchase Stuff Without Leaving Facebook Facebook is trying out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for the feature eventually, it said “it was not disqualifying that option” in the future. Rather than clicking away to a merchant’s site, the Buy button lets you complete the entire purchase flow within Facebook, which could boost conversion rates and endear retailers to the social network.

5 Tips for Creating Secure Passwords One of the most common mistakes that people make when setting up online accounts is creating secure passwords that are weak and easy to crack by hackers. When hackers attempt to hack into an account, they can run through multiple searches at a time, and quickly pick up on all the little tricks that people use to “personalize” their login information. A strong password is the most basic form of online security you could have. Your password unlocks everything from your bank account to your email account, and if it is inadequate then a total stranger could gain access to your most personal information. 1. Make Different Passwords for Different Accounts Wait, Did Facebook Just Build A Kickstarter Competitor? Facebook’s on a quest to absorb the Internet, and now it looks like it could invade crowdfunding. Today the company released a new Fundraiser product that allows nonprofits to set up a campaign page, show off a video explaining their goal, collect cash, and let people share News Feed posts with buttons so their friends can instantly contribute without clicking to a new page. As is, Facebook’s Fundraising feature could compete with platforms like Crowdrise. But if you just take the “non-“ out of “nonprofit,” what Facebook built becomes a highly viral Kickstarter competitor. Facebook tells me its focused on nonprofits with these tools.

34 SaaS Marketers Reveal What Inspires Them About Modern Marketing Recently, we reached out to over 30 SaaS (Software as a Service) companies and asked their marketers one simple question: What have you read, heard or seen that has profoundly impacted the way you think about modern marketing? What we got back was a treasure trove of highly valuable information. Here are their responses! Enjoy :) All-In-One Business Dashboard Startup Track number of new sign ups, app downloads, subscriptions, and other related KPIs in real-time. Social Media Monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more. Marketing Monitor all your marketing channels like email, SEO, SEM, social media, and analytics from one place.

lifehack The expansion of the internet caused the creation of numerous websites. Some are dedicated to entertainment, others are social networks which help people stay connected and there are those websites which are dedicated to business. Unfortunately, people tend to get lost in this sea of possibilities and lose focus on what is really important. I am talking about earning money and finding the right way to earn a decent amount to have a less stressful life.

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