background preloader

Ads

Facebook Twitter

3. Analyser une affiche publicitaire | Education aux médias. Il existe différents types de publicités : – La pub informative, qui a pour fonction de livrer au récepteur une information. – La pub argumentative qui défend une idée, qui tente de modifier l’opinion des récepteurs. – La pub incitative qui pousse les gens à agir, à acheter un produit Remarque : certaines publicités combinent les différents types La publicité met toujours en évidence un thème (le sujet dont elle parle, le produit qu’elle tente de vendre…). – Pour convaincre le récepteur, le pousser à acheter…, elle prend position en revendiquant une idée, une opinion. C’est la thèse. Elle est parfois implicite (il faut la deviner). – Pour défendre sa thèse, elle utilise des arguments qui tentent de prouver son bien-fondé.

Ce sont généralement des faits, des statistiques, des informations exactes… Les publicités sont publiées sur des affiches publicitaires. Les affiches publicitaires respectent généralement une certaine composition : Analyser une publicité en répondant à ces questions I. 1. Museum of Brands - Home. Culturepub : le meilleur de la publicité mondiale. 50 brilliant & creative advertisements for your inspiration. Companies send a lot of money on trying to catch your attention, in this collection you’ll find creative advertising that probably reached their goal. 1.

Bounty’s big spills campaign 2. Tyskie beer 3. Johnnie Walked 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. iPod shuffle campaign 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. MARKETING. THE DIRECTORS BUREAU SPECIAL PROJECTS. The Brand Gap. The Dieline - Branding & Packaging Home. Medusateam. ACNE PRODUCTION - HOME. Diesel’s Flagship Store Opening in Frankfurt started off an array of events reinforcing the new brand positioning. To bring alive Diesel’s new global campaign – the #DIESELREBOOT movement – and to encourage young people to contribute their own creations, ACNE Berlin invented a world-first – the Diesel GIF Booth.

The GIF booth works like a photo booth, going a step further to produce GIF animations instead of photographs. It uses VVVV technology and a large-format touch-screen interface. Visitors can create animated self-portraits and publish them to Tumblr in real-time. For the flagship store opening in Frankfurt, the GIFs from the booth were also instantly transmitted and displayed in a window installation composed of seven big screens, each individually managed by a Raspberry PI microcomputer. Archives Créatives | Le Club des DA. Année Annonceur Produit Agence Club des Directeurs Artistiques Récompense Catégorie Publication Grand Public - Catalogue d'exposition Cosimo 205 Corp. - Bureau 205 Création de caractères - Famille complète, plus de 6 styles Création de caractères - Famille complète, moins de 6 styles Télévision Acadomia Presse - magazine Acadomia 2017 Déclic HRCLS pour HUMANSEVEN Réalisation AccorHotels W&Cie Design global de marque AccorHotels 2017 Adidas Images de commande - Direct Adidas 2017 AG2R La mondial Dessine moi...

Patricia Lucas pour June 21 Illustration pour la publicité AG2R La mondial 2017 TBWA\Paris Grandes Causes Affichage Illustration pour l'édition, la culture, la presse etc… Arte Habillage 2017 Habillage TV Arte 2017 Habillage événementiel Arte Next Bande annonce Arte 2017 Nouvel Habillage Arte Ident Arte 2017 Promotion Carmen Utilisation de la typographie en mouvement Ateliers Médicis Utilisation de la typographie en édition, presse… Ateliers Médicis 2017 Audi France Forget the time Double 2 Communicatoin de marque - Dispositif global. BL:ND | Design + Typography for moving images. Les produits attrape-nigauds. Res Imaginum: il mondo deprivato dell’immagine pubblicitaria – CRITICA IMPURA. Di VLADIMIR D’AMORA Perché, in un modo o nell’altro, la solitudine è una minaccia dentro e fuori di lui, la comunità non è più che un fantasma e la legge che parla ancora in essa non è neppure la legge dimenticata, ma la dissimulazione dell’oblio della legge. Maurice Blanchot E’ giusto: come una poesia, come una operazione tragica, una scrittura tragica, e come un certo, solo certo cinema, la pubblicità abolisce l’immagine figurando l’essere immagine dell’immagine, il pro-dursi, farsi stesso dell’immagine.

E’ giusto: alla pubblicità riesce un mondo de-immaginizzato, s-magato anche, riesce un senza immagine. E’ giusto: la pubblicità è immagine dietro all’immagine, ancora questo è, anche così è. Il mondo deprivato, è il mondo deprivato d’immagine, è l’immagine che la pubblicità è. Accanto e per il mondo non solo immagini, ma abissi non spalancati d’immagini, ossia l’in-terminata durata della produzione d’immagine, di una strategia di gratuita scoperta denegazione.

Tuttavia. Mi piace: The Ad Contrarian. Adverve. AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.) Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation.

Retrolounge - Fantastic Links! Vintage Ad Browser. Creepy advertisements. SITOMEMORIA > Pubblicità > Slogan, jingles, etc. - A-M. | Cibo e bevande | Cinema | Giochi | Libri, fumetti e riviste | Musica, hi-fi e strumenti | | Pubblicità | Radio | Sport | Televisione | Trasporti | Varie | Links | in evidenza gli aggiornamenti, in corsivo i jingles FORUMEMORIA - Il forum dei nostri ricordi.

Retronaut. Marketing. Social Media Marketing. Pub. Screwed-Up Commercials. Brands as religions. BRANDING. Publicité. Brand Co-Creation. Advertising VS Reality. Symbolisim. Must read. Pubs. 35 Cool Billboard Ads from Around the World. People love to be entertained. That is why laughter has an enormous power when it comes to advertising. The use of humor in advertising campaigns does not only get the attention of consumers, it also make your product or service easier to recall or remember. If there is one advertisement that you seem to remember up to this day, I am sure it is one of those funny ads you saw on a billboard while driving on a highway. One of the most effective ways to get get noticed is through the use of guerrilla marketing techniques.

Because guerrilla marketing is unusual and more unpredictable than traditional marketing activities, they can be more memorable and produce a bigger impact. We also recommend that you check out these funny advertisements that you will surely find hard to forget. 01-Nikon D700 Guerrilla Style Billboard Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand’s D700 model in Korea. 06-Duracell bus ad in New Delhi, India 21-Cingular. Advertising is Dead, Long Live Advertising. Earlier this year we were asked by Wharton to contribute to their initiative “Advertising 2020” (a book and a companion online platform to be published), part of their Future of Advertising Program. They asked for answers to two questions: 1.

What could / should advertising look like in 2020? 2. This is an extended version of our contribution to the initiative, which we’ve broken into a series of posts. “Life is just a premonition of a flashback.” ~ Nick Gill, after Steven Wright At BBH we don’t much like making predictions. Nonetheless, sitting here in 2012, it seems unimaginable that technology and media will do anything but continue to evolve at pace, nor does it seem likely that the dominant influence of those two industries over advertising will falter.

The cultural & technological context Moore’s Law tells us that a lot can happen in eight years. “As the train hurtled onward, its passengers sometimes felt the pace foreshortening their sense of their own history. Next instalments: 60 Amazing Poster and Advertisment Tutorials - Smashing Magazine. Advertisement Everyone in the business world knows the importance of posters and ads in advertising for specific products. Posters are an integral part of advertising. An eye-catching, attractive poster that conveys a professional, compelling message about a product, service or event will invariably hold the user’s attention. In this article, we have collected a mixture of Photoshop and Illustrator tutorials related to posters and advertisements.

You will find some are intermediate and some are very advanced, but they’ll all give you a lot of direction with photo composition, illustration, coloring processing, typography techniques, pen tool tricks, shapes processing and much more. Poster Tutorials Creating an Old-Collage Effect PosterThis one’s a favorite because it helps you put images and text together really easily. Create an Awesome Music PosterA comprehensive step-by-step tutorial that shows you a variety of techniques to create a beautiful music poster!

PS Quickie! Earth Day. 45 Creative Packaging Designs | Amazing, Funny, Beautiful, Nature, Travel and much more... 45 Creative Packaging Designs The design on any product is what gives your potential customer the first impression of it. That is why it is very important that you break the customary rules and make your product stand out from the rest. A beautifully designed packaging will have huge appeal to your target market and it can influence the buyer’s decision. In today’s post, we have collected around 45 effective and creative package designs that will inspire you and perhaps make some realize how important it really is to value the hard work behind the designs on products out there in the market.

Creative Packaging Designs. PACKAGING | UQAM. 35 Perfect Examples Of Branding Design. First impressions are a must, expessially for brands. When a person is first introduced to your company he/she will conclude a quick judgement about your brand. For this reason creating a memorable, elegant, and attractive logo is very important. In todays fast moving world it’s vital to create a memorable experience through design. By doing so a potential customer will be able to recognize your company later on. Many people often confuse the word brand. Every single business has a brand, including large companies with huge budgets/staff, and small businesses. Consumers develop brand loyalty when expectations are met. For this massive article we decided not only to give you inspiration, but hit you with some branding knowledge!

Brand: More than a name or logoAll the combined impressions and experiences associated with a particular company, good or serviceSomething consumers relate to on rational and emotional levels Brand Identity: – Name – words, letters, or numbers that can be spoken 1. Technics. Psychological Marketing Tactics. 6 Secrets To Branding. This is the newest piece from design and innovation firm, Method, in their 10x10 series. Click here to download a PDF of the article. By now, most of us get the message--we need to consider the entire customer journey, the complete experience, surrounding the products and services we offer to customers. But in this frenetic, multitasking, app-happy society, how do you prepare people to pay attention in the first place, let alone get actively involved in your carefully planned customer journey?

As brands aspire to create deeper connections with an endlessly distracted consumer, storytelling in design has become ever more crucial. And to get it right, we might as well borrow (i.e., steal) ideas from those who know best--our friends in show business. How do great plays and movies prepare their audiences for their stories? In the movie world, great opening scenes perform the same function as musical overtures. Need a refresher? Watch and read the opening scene of The Social Network.

Blogs de Pub. ECHOLAB. Viad.TV - Video Ads. Culture Pub : Le site de toutes les publicités du monde. Brandflakesforbreakfast. Infographic Confirms It: Advertising People Are Not Normal. Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?

The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the "normal" people when it comes to how they use social media and how they view social media marketing. By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties. More on that later. First, mull these findings on how advertising/marketing professionals use Facebook as compared to the general public: I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community. Excellent Ads.

Created: 05/13/2010 Visits: 1522868 Online: 1. Color Psychology In Marketing: The Complete Guide [Free Download] Ads of the World: Creative Advertising Archive & Community. SOUNDS LIKE BRANDING™ Global Insights in music branding and communication. Your tagline: the most important ad. Scaryideas.com | advertising archive. Resources | Social Search.