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By Scott Austin Apple Inc. reported its best-ever financial results for its first fiscal quarter Tuesday, giving fanboys and girls more than enough superlatives to work with.
Like many, I’m new to the social network Pinterest . It intrigued me after reading many articles about it being the fastest growing social network, so I set out to uncover the business case for using it.
Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation.
As we enter 2012, here is a perspective on the five key arenas that marketers will grapple with:
Lots of debate, lately, about Big Media and their bumpy transitions from analog incumbents to digital providers.
But there’s a problem with this view.
by Joan Magretta | 10:59 AM December 22, 2011