LikeBelt. Protobooth. An animated GIF photobooth by Digital Kitchen. House Party > Welcome! SETH GODIN: If You're An Average Worker, You're Going Straight To The Bottom. The way we do business is changing fast and in order to keep up, your entire mentality about work has to change just as quickly.
Unfortunately, most people aren't adapting fast enough to this change in the workplace, says marketing guru Seth Godin in an interview with the Canadian talk show "George Stroumboulopoulos Tonight" (via Pragmatic Capitalism). According to the founder of Squidoo.com and author of 13 books, the current "recession is a forever recession" because it's the end of the industrial age, which also means the end of the average worker. "For 80 years, you got a job, you did what you were told and you retired," says the former vice president of direct marketing at Yahoo!
People are raised on this idea that if they pay their taxes and do what they're told, there's some kind of safety net, or pension plan that's waiting for them. But the days when people were able to get above average pay for average work are over. Apple by the Numbers - Digits. This Is Why Big Box Retailers Are Making Smaller Stores. Petco and Best Buy are just a few of the big-name retailers that are shrinking their store size in an effort to cut energy-related costs, according to the Retail Industry Leader Assn.'
S first-ever Retail Sustainability Report. It also allows them to be more environmentally-friendly at the same time, which serves as a reputational boost for the brands. They're doing this by transitioning toward smaller specialty store sites that take up less space, such as Petco's Unleashed which offers higher-end pet products in urban areas, and Best Buy Mobile, which specializes in mobile sales at shopping centers.
The report also highlights a range of way other way major retailers are helping the environment: Home Depot is shutting off its parking lot lights an hour after store closing, cutting down on parking lot size and using local and recycled materials in new store construction. To Pin or Not to Pin: An in-depth look at Pinterest. Like many, I’m new to the social network Pinterest.
It intrigued me after reading many articles about it being the fastest growing social network, so I set out to uncover the business case for using it. Because I’m a social media marketer, and business owner, it’s important that I squeeze every bit of visibility potential out of the various networks if I’m going to spend any time there. To learn more, I enlisted a friend and pin-wild owner of the boutique Sueb.do Susan Goldberg Zimmerman to give me the guided tour. Culture Eats Strategy For Lunch. Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures.
Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively and passionately engaged in the business, operating from a sense of confidence and empowerment rather than navigating their days through miserably extensive procedures and mind-numbing bureaucracy.
Performance-oriented cultures possess statistically better financial growth, with high employee involvement, strong internal communication, and an acceptance of a healthy level of risk-taking in order to achieve new levels of innovation. The Five Keys To Great Marketing In 2012. As we enter 2012, here is a perspective on the five key arenas that marketers will grapple with: Marketing as Mobilization: In a world of Twitter, Facebook, Google + and other social platforms, marketing will increasingly resemble political campaigns with Brands mobilizing and incentivizing their advocates to market to their friends and communities.
They will also staff up to quickly address and limit the impact of negative streams of publicity such as complaints before they hurt the brand. The emphasis will be on marketing in real time, providing clear value and recognizing that what people say about a brand is more important than what a brand says about itself. Engaging the “peoples network” will be as, if not more critical than leveraging television, retail and other media networks. Marketing basics will grow more important: In a fragmenting and fast moving world brands will matter more since brands are the ultimate search engines and navigation lighthouses. As Big Media Goes Digital, Markets Shrink. Lots of debate, lately, about Big Media and their bumpy transitions from analog incumbents to digital providers.
Over the past few weeks we have had debates around the proposed PIPA and SOPA legislation, Rupert Murdoch (that bastion of new media savvy) railing against Google as a “pirate” and @fredwilson chiming in on the predictable monopoly actions of his cable company, Time Warner Cable in their dispute with MSG Networks. Yesterday Fred posted his views on the weaknesses of Big Media extending their scarcity business models to the internet.
The Rise of the New Groupthink. Strategy Essentials You Ignore at Your Peril - Joan Magretta. By Joan Magretta | 10:59 AM December 22, 2011 Michael Porter, the world’s leading authority on competition and strategy, is sometimes the victim of his own success.
Fashion - Icons of Style.