Esbozo de una estrategia de marketing de contenidos – Marketing de contenidos. Pensar una estrategia de marketing de contenidos es una cosa, ponerla por escrito es otra diferente.
Para confirmar cuánto sabes de tu estratagia, rellena los huecos de las siguientes frases: Vamos a invertir [presupuesto] para lograr [objetivos] en [plazo]. Y lo conseguiremos publicando cada [calendario] sobre [línea editorial] en [canales]. Este contenido gustará a nuestra audiencia porque es [buyer persona]. También he preparado la plantilla en PDF con un formato un poco más visual para que puedas descargarla y usarla en tu empresa. Visual Communication Planner: Communication made easy. Build Your Content Marketing Strategy For Free. A Content Strategy Template You Can Build On. How to Write a Content Marketing Strategy (w/ Template) The good news: your boss or client is totally on board with your running content marketing.
(SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. Uncommon.ly Digital Strategies + Design. I’m going to let you in on a little secret about the future of online marketing.
It comes straight from Fred Wilson, a venture capitalist who’s invested in Etsy, Twitter, Tumblr and Zynga (ahh yes, I now know who to thank for Farmville). It’s this: driving traffic to your site to have conversations with customers and potential customers. In other words, the future is conversational or content marketing. Content Marketing Strategy Template. Content Marketing Strategy Template Inspired by the 2014 Content Marketing Benchmark Report and developed in collaboration with the Marketing Advisory Network, this comprehensive template will help you document every aspect of content strategy planning, content development, resource allocation, and success measurement.
Content strategy template. VMT Framework — Scott Kubie. VMT is a lens for understanding the purpose behind your products and initiatives.
The things we believe, the things we do, and the people we impact shape the way we see the world, the way we think, and the way we speak. The tools and teachings of content strategy are well-suited to facilitating understanding within product teams. Clarity in each of these areas will empower designers, writers, and business leaders to do their best work. Be intentional and specific about each of the six areas of this framework. Consider the areas where you do most of your work, as well as which areas were the most "fuzzy" on unsuccessful or frustratingv projects. Reading the Chart The letters VMT are simply a convenient initialism to aid recall.
Vertically, the pairings of each column best describe the scope of each area: our organization or team, the project or product, and finally, the context of a given interaction or communication. Vision Visions are realized. Clear visions are ambitious. Example content strategy – Content Design Centre. Many people we train have never seen a content strategy.
In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy written for them. In either case, we’ve found it useful to show a fictitious example of a content strategy. That way, people know what they are aiming for. Create a Buyer Persona, MakeMyPersona. MiniExperienceMap. CLICK HERE TO DOWNLOAD YOUR FREE COPY OF THE NEW CUSTOMER JOURNEY MAP. Free Template: Create Buyer Personas For Your Business.
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns.
But how do you start researching and creating these buyer personas from scratch? Our free, customizable buyer persona template will let you easily organize your research to create your very own buyer personas. If you market with buyer personas, you are marketing smarter. It's so simple; you can begin today. Percolate's Customer Journey Map Template. Buyer Persona Templates. Buyer Persona Templates These templates will profile your buyers and every aspect of the buying decision you want to influence.
The 5 Rings of Buying Insight are the most actionable part of the buyer persona, telling you what your buyers are doing and want they want to know as they weigh their options to solve the problems that you address. Armed with these insights, you will know how to build marketing and sales strategies that directly address your buyer’s most critical priorities, concerns, and decision criteria at every stage in their journey. Please complete the survey below to let us know which method you will use to complete these templates and we will immediately email them to you. Based on your answer, we will also follow up with recommendations for assuring that the content of these templates is reliable and useful. Note: The email sender will be firstname.lastname@example.org. Plantilla Buyer Persona. Buyer persona template. Plantilla descargable gratuita: Crea un mapa de contenidos para tu blog. O Fantástico Gerador de Personas. Email Marketing & Marketing Automation Software.
UXPressia – Customer journey mapping (CJM) & persona online tool. Design diagram for multi channel user journey with customer experience map & persona tool (service design toolkit) User Persona Creator by Xtensio (It's free!) Every decision you make, from product features to the tone of your taglines, needs to answer to your customers.
UserForge - A simple tool for collaborative user persona development. Empathy map. RBM Content Funnel (Blank) - Google Sheets. Customer Avatar Worksheet. It makes sense, right?
… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” Akoonu Buyer Persona Example. Persona core poster creative companion1. How to Create an Editorial Style Guide [Free Template] Editorial style guides aren’t just for publishing companies anymore. In fact, more and more brands are becoming publishers in their own right, creating content to attract and engage potential customers and brand advocates. Content is a powerful force for both B2B and B2C brands. And with 30% of people saying that content is their top digital marketing tool, it shows no sign of slowing down.
A recent study from the Content Marketing Institute found that between 42% and 49% of marketers publish new content weekly. That’s a lot of words floating around in the ether, and if you have a solid strategy for content generation, the amount of blog posts, whitepapers, videos, and other assets that your company can produce grows exponentially. Content Style Guide Template & Process – GatherContent. When it comes to content, consistency is key. Companies and brands are finally considering content to be team-wide effort, which is exactly how it should be. This is a move that needs to be supported by the right tools and understanding.
Consistency and brand messaging can suffer if guidelines aren’t in place. Create Free Brand & Design Style Guides with Frontify Style Guide. 6 Steps (And One Tool) to Clean Up Content Messes. Plantilla de calendario editorial para descargar (XLS) – Marketing de contenidos. Content Marketing Editorial Calendar Templates: The Ultimate List - Content Marketing Forum. If you’re responsible for content within an organization, you need to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. Based on Curata research, 90% of marketers are now using an editorial calendar. For high quality content marketing software with top-of-class calendar functionality, workflow and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available – included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and the accessibility (gated or un-gated).
A more detailed description of each template and a peek at what each one looks like follows. 2016 Content Calendar Plus Seasonal Content Ideas. January From an editorial perspective, January is best spent preparing for an event-packed February. You can begin publishing content related to the Super Bowl, Valentine’s Day, and the Academy Awards toward the end of the month. February. Content Marketing Editorial Calendar. Calendario de Contenidos.xlsx.
Content Calendar - Google Sheets. Trello. 15 New Social Media Templates to Save You Even More Time. Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence). When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. I have my favorite go-to templates, and I was also able to dig up a huge number of others, created by some really amazing folks who are generous to help us all work smarter. I’ve collected them here below. Social Media Strategy Template - Hootsuite. Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence?
We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your sleeves and start: Aligning your social goals (like reach) to your business goals (like sales)Auditing your social presence (and understanding your competition)Developing a winning content strategy—and measuring its effectiveness The bonus?
7 pasos para hacer un plan de social media [+Plantilla PPT y KEY] Un plan de social media marketing es un documento en el que se describen los puntos esenciales de una estrategia en redes sociales. Está estructurado en varias partes, cada una de las cuales aporta cierto valor al grueso del proceso. Ten en cuenta que no debes pasar por alto ninguna de ellas, pues de su adecuado encadenamiento depende el éxito de tus campañas en redes sociales. Social Media Channel Strategy Template. Checklist for online content assignment.