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1 Study & Aquaponics Overview

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Permaculture principles - PermaWiki. Food Is The New Frontier In Green Tech. This is a guest post from Ali Partovi, angel investor, startup advisor and serial entrepreneur.

Food Is The New Frontier In Green Tech

He co-founded iLike, acquired by Myspace in 2009, and LinkExchange, acquired by Microsoft for $265 million in 1998. His portfolio has included successes as far-ranging as Zappos, Facebook, DropBox and OPOWER. He was among the first to recognize the significance of the Facebook platform, and among the earliest to grasp the business opportunity of search. Energy Roundup 2009 - Aquaponics (1 of 6) Food Love: Growing Power (Part 3 of 3) Aquaponic Gardening - A Community and Forum For Aquaponic Gardeners. Aquaponics in Florida (19) Aquaponic Gardening. Aquaponics at UVic. Self-Sustaining Aquaponic Greenhouse Coming to Vermont Park. The Root Center, a pending non-profit, is building a solar-heated aquaponic greenhouse in Vermont Park.

Self-Sustaining Aquaponic Greenhouse Coming to Vermont Park

Dubbed “Garden of the Future,” the project will house a sustainable fish pond and aquaponic vegetables. The Root Center’s mission is to provide food, water, shelter, energy and community, and the food the greenhouse produces will supply local food banks and schools. The 45-foot domed greenhouse sits on half an acre of land leased from the National Gardening Association. 7 Aquaponics Overview. 6 Aquaculture Overview. For thousands of years, people have harvested the bounties of the sea and cultivated its “crops” as well.

6 Aquaculture Overview

As global demand for fish increases, farm-raised stocks will become more important to the food supply. The United Nations reports that around 40 percent of the world's total food fish supply comes from aquaculture. World aquaculture remains a fast-growing food-producing sector, yielding nearly 60 million metric tons (MT) with an estimated value of $119.4 billion in 2010, or an average annual growth rate of 8.8 percent in the last three decades. (FAO 2012) June 2013 ... Aquaculture Links 2013 Virtual Aquaculture Workshop, eXtenstion.org Aquaculture, Economic Research Service (ERS), USDA. Links checked July 2013. 5 OVERVIEW: Food Marketing. Lars Perner, Ph.D.

5 OVERVIEW: Food Marketing

Assistant Professor of Clinical Marketing Department of Marketing Marshall School of Business University of Southern California Los Angeles, CA 90089-0443, USA (213) 740-7127 Food Marketing. Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. 4 Market Assessment. Thorough marketing research is critical to the success of most value-added businesses.

4 Market Assessment

Farmers are accustomed to marketing the type of products where there is always a buyer. They may not like the price, but they can usually sell their products into a market just a few miles down the road. This is not the case with most value-added agriculture projects. Thorough research needs to be conducted to see if anyone will buy your product. 6 Online Surveys. Online Surveys We started designing our WebSurveyAngel software in 1981, but had to wait a while for technology to allow online surveys.

6 Online Surveys

Now the're everywhere, and some folks are doing great things with them. There are overlaps in the examples below, but in general, your range of options includes: Simple: Web-based survey services, such as from SurveyMonkey, that let you set up and manage a survey online. Mid-level: PC-based software, such as from Vovici (formerly Perseus), that allows you to publish your survey to the web. Online surveys initially paralled mail surveys in the difficulty we all had in drawing the correct sample frame. 5 Executive Interviews. Executive Interviews Individual interviews, whether conducted in person, by phone, or via the web, are one of the most valuable information gathering tools.

5 Executive Interviews

Whether speaking with executives within your organization for direction and insight, or interviewing key decision makers and influencers in your marketplace, executive interviews can provide phenomenal return on investment. 4 Market Studies. New Product Studies & Market Studies A correctly done new product or market study can mean the difference between profitability and failure of the new product release.

4 Market Studies

Companies generally take one of two paths to new product release: New technology driven Market demand driven Technology advances enable the design of new products, many of which are released to market with limited market assessment. Engineers are able to understand usage implications and product potentials in ways that the general public cannot, so it would be difficult for marketing research to define desire and demand for many unknown technologies. In many industries and economies, just because technology allows evolutionary or revolutionary features does not insure customer demand for the product. The most common mistake is one made by companies that do not sell directly to the final customer. 3 Research Process. 2 Customer Group Definition. 1 Research Info You Need. 3 Sample Business Plan. Customers who will benefit from HRT's products range from amateur plant lovers to professional gardeners.

3 Sample Business Plan

HRT will focus on two market segments in the local area. Amateur plant lovers consist of hobbyists, houseplant enthusiasts, first-time gardeners, weekend gardeners, and other plant growers. HRT defines this group as amateurs because their goal is to grow plants for the reason of enjoyment or as an entertaining hobby and not for reasons of competition or profit. Professional gardeners include those who grow plants to be judged in gardening competitions and those who are organic food growers in the organic produce market. 2 Feasibility Study Outline.

Feasibility Study Outline {*style:<i>Mary Holz-Clause Co-director, AgMRC Iowa State University Extension </i>*} {*style:<i>Don Hofstrand </i>*}

2 Feasibility Study Outline

1 Feasibility Study. Revised August 2009 Mary Holz-Clause Co-director, AgMRC Iowa State University Extensionmclause@iastate.edu Don Hofstrand Co-director, AgMRC Iowa State University Extensiondhof@iastate.edu As the name implies, a feasibility study is an analysis of the viability of an idea.