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May 2018

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The Brand Association Problem: When Consumers Like Your Ad But Forget Who Made It. Coke brings back 'Share a Coke', Ikea asks students to bully a pot plant: International round-up. Coca-Cola revives its ‘Share a Coke’ campaign Coca-Cola US has brought its ‘Share a Coke’ campaign back to life, and just in time for the summer.

Coke brings back 'Share a Coke', Ikea asks students to bully a pot plant: International round-up

Unilever’s sustainable brands now delivering 70% of its growth. Unilever’s sustainable brands are now more responsible for more of Unilever’s growth than ever before, delivering 70% of its turnover growth as more of its brands put purpose at the core of their offering.

Unilever’s sustainable brands now delivering 70% of its growth

Index. The shirts, which are part of a limited run supporting the "Save Our Species" campaign that launched during Paris Fashion Week on March 1, have sold out.


Replacing the crocodile above the left breast of the shirt are the Gulf of California porpoise, the Burmese roofed turtle, Sumatran tiger, the Anegada ground iguana and the northern sportive lemur, among others. The French clothing company calibrated the number of shirts produced for each series to the population of the remaining animals in the wild. Best Buy Rebrands, Updates Logo 05/10/2018. Best Buy is looking to extend its recent winning streak, launching a major rebranding effort and new campaign starring its decidedly human Blue Shirts.

Best Buy Rebrands, Updates Logo 05/10/2018

Themed “Let’s talk about what’s possible,” the new effort positions its sales associates as pals who help people understand how “tech can help them achieve great, new things,” the company says in its announcement. It hopes the new work can highlight the difference between shopping for new electronics with the help of a trained associate, versus going it alone in e-commerce. “Telling the story of our people—and how we make a meaningful impact on customers’ lives—is at the heart of this work,” says Best Buy CMO Whit Alexander, in the release. “Our people are our insurmountable advantage.” 2018 Share A Coke Campaign Focuses On Shared Moments 05/10/2018.

For the fifth U.S. iteration of its popular summer Share A Coke marketing campaign, the Coca-Cola Company is emphasizing a “shared experiences” theme by introducing a sweeps element and “Share Chair” experience.

2018 Share A Coke Campaign Focuses On Shared Moments 05/10/2018

The core premise of “personalized” labels remains, of course: More than 1,100 first and last names have been printed on 20-oz. bottles of Coca-Cola, Diet Coke, Zero Sugar, Life, Cherry Coke, Vanilla Coke and Cherry Coke Zero. In addition, some packages of Coke, Coke Life and Coke Zero will bear phrases like “La Familia,” “A Champion,” “My Best Friend,” “An MVP” and “Your Squad.” Nestle, Starbucks Brew A $7.15 Billion Deal To Peddle Beans 05/07/2018. Starbucks and Nestlé this morning announced an “alliance” whereby the latter will pay the former $7.15 billion up front “to accelerate and grow the global reach of Starbucks brands” just about everywhere except “the third place” itself.

Nestle, Starbucks Brew A $7.15 Billion Deal To Peddle Beans 05/07/2018

Pret must bite the cost bullet to keep its 'natural' positioning. It has been the high-water mark for British branding for more than two decades.

Pret must bite the cost bullet to keep its 'natural' positioning

Look around the high street and it’s hard to find a better run marketing operation. Pret A Manger is, on so many levels, as it good as it gets. Its in-house design team continues to produce a distinctive experience second to none. Decathlon est la marque qui inspire le plus confiance aux Français. The Ultimate Guide to Blockchain Marketing and Cryptocurrency. When most people think of blockchain, they only see the surface level of buying and selling cryptocurrencies, but its uses are far more wide-reaching than the financial world.

The Ultimate Guide to Blockchain Marketing and Cryptocurrency

Companies of all sizes are able to create “tokens” and raise money for their business by letting investors buy and sell them (like they’d buy and sell shares of a stock). Investors can trade 24/7, without significant fees. But it doesn’t just apply to finance. Why is a Value Proposition Important Today? Why is a Value Proposition Important Today? In this video, Cindy Barnes and Helen Blake, authors of Selling Your Value Proposition, discuss why a value proposition is so important in today's shifting and complex markets.

Why is a Value Proposition Important Today?

Like this video? Subscribe to our YouTube channel. About the Book Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. Save 20% with discount code VMKSVP20 Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. P&G: healthcare acquisition helps us stay on top of consumer 'megatrends' M&S’s shake-up suggests its 'one brand' marketing strategy didn't work. Having spent the last few years, bringing the advertising for its two businesses – clothing and home, and food – together, Marks & Spencer has, in one management reshuffle, shifted strategy quite dramatically.

M&S’s shake-up suggests its 'one brand' marketing strategy didn't work

Patrick Bousquet-Chavanne, the marketing boss for the last six years, is out, as is marketing director for consumer and brand Rob Weston. And they will not be replaced. Instead, responsibility for marketing passes to each department under the leadership of Sharry Crammond in food and Nathan Ansell in clothing and home. Bousquet-Chavanne and Weston join a long list of executives to be unceremoniously dumped under new chairman Archie Norman and CEO Steve Rowe. And it is hard not to jump to the conclusion that Norman – well known for his no-frills approach – sees advertising as a cost that can be cut.

This shift in strategy might, however, be a good thing. Yet this doesn’t appear to have happened. Plus advertising the M&S brand is not where it’s big issues lie. Brandwashed by Martin Lindstrom. Pinterest. 10 Influential Examples of Digital Neuromarketing. According to NeuroScience Marketing, neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure activity changes in different parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the colour of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not. As you probably already thought, Neuromarketing is taking control over the digital world and has been utilized by almost every major company and university in some way or another, according to Imotions. Pinterest. Etats-Unis : les opérateurs T-Mobile et Sprint annoncent leur fusion.

Avec ce rapprochement, les deux groupes compteront quelque 127 millions d’abonnés aux Etats-Unis et pourront rivaliser avec les géants du secteur : Verizon et AT&T. C’est une annonce qui met fin à de longs mois de spéculation. Les groupes de télécom T-Mobile et Sprint ont annoncé, dimanche 29 avril, avoir conclu un accord de fusion aux Etats-Unis pour créer un nouveau groupe capable de développer un réseau de téléphonie mobile 5G. Les deux opérateurs avaient pourtant annoncé qu’ils renonçaient à fusionner en novembre 2017, n’étant « pas en mesure de s’accorder sur les termes ».

Www.allure. Mother Nature is officially upping her beauty game. Beauty behemoth L'Oréal has just launched an entirely new sustainable label called Seed Phytonutrients, which is about to bring the farmer's market to your beauty cabinet. Sustainable skin-care and plant-based green beauty are no longer just niche products to be found at specialty stores. Major retailers like Walmart are getting in on the eco-friendly action. Taking on global plastic waste. Insight: Archetypes of natural brands - CBA, designing brands with heart.

Terms and conditions This site is edited by: CBA Paris SASU with a capital of 1 150 000€ RCS Paris Headquarters : 96 rue Edouard Vaillant, 92 300 Levallois-Perret, France Tél : 01 40 54 09 00 Director of Publication: Louis Collinet. Koceila Chougar on LinkedIn: “La nouvelle pub de Nike… YSL Beauté HK uses facial recognition technology to cut queues. Events or pop-up stores have always been key pillars for beauty brands to engage with consumers, however, this kind of experience often draws a massive crowd of people, resulting in a long queue just to get into a store to try out products. Sprinklr adds AI to its customer experience platform - MarTech Today. Jealousy as a Trigger to Unique Product Preferences - New Neuromarketing. Sonos Pokes Fun At Apple With 'Dumb Smart Speakers' Campaign. A new campaign by Sonos warns consumers of flashy smart speakers that can’t handle a simple music-related task.

The music-focused smart speaker brand released two video ads this week that feature high-tech devices offering everything but what the music users are asking for. Log In or Sign Up. Preppy and Proud Once More, Lands' End Stages a Comeback. Customer Experience, Where It is Now, and Where It Will Go Next. Amazon Adds In-Car Delivery in Latest Perk for Prime Members.

Silicon Valley and Detroit are getting together again, but it doesn’t have anything to do with infotainment or even autonomous driving. The Brain Science of Target Audience Visual Marketing – InnovaMap. There are so many rules out there on what to do and what to avoid when it comes to visual marketing. Social influencers are ditching Snapchat for Instagram. How to Use Oral Presentations to Help English Language Learners Succeed. Cogent OA. How St-Rémy is looking to revitalise brandy's 'outdated' image. Why are brands failing to measure the impact of brand purpose? As companies look to connect with consumers in more meaningful ways, brand purpose has rapidly moved up the agenda. But with an increasing number of businesses making it a focus of their marketing, consumers are understandably getting a little sceptical – particularly when there is not a clear line between the brand and its purpose. L'Oréal on LinkedIn: “Découvrez en quoi L'Oréal est… How blockchain is disrupting loyalty.

How blockchain is disrupting loyalty. Where Is Consumer Research Going Next? Gucci vs Guess, Nintendo Labo. Under Armour on Instagram: “No odds too big. No goal too high. How are you going to get there? #WillFindsAWay” Gucci & Guess Settle Trademark Dispute. Coca-Cola Brings Augmented Reality to China City Can Series. Sign In. P&G: healthcare acquisition helps us stay on top of consumer 'megatrends' Frosted Flakes And PRETTYMUCH Premiere Single On Cereal Record.

Info.thirddoormedia. Snapchat broadens its ad options with new Shoppable AR Lenses for brands. Avoid the Corner of Death! - Neuromarketing. Amit GOYAL- MBA, MS (Actively Looking) on LinkedIn: “#findmywork #perfectpitch ” The Dawn of Micromerch. Why Beauty Giants Are Snapping Up Technology Startups.