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37 Instagram Statistics That Matter to Marketers in 2020. As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network.

37 Instagram Statistics That Matter to Marketers in 2020

To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Fast stats for Instagram 1. Instagram is the second-most downloaded free app in the Apple app store Only YouTube had more downloads in 2018 (2019 statistics are not yet available). 2. About half of the top 10 searches are generic terms like weather, news, and videos. However, since Instagram is not primarily used through a web interface, the app’s high download rank is a more relevant figure. 3. The Ultimate Guide to Instagram Marketing for Business. Instagram is the second most popular social media platform, with over one billion people using it every month.

The Ultimate Guide to Instagram Marketing for Business

It was also the second most downloaded free app (just behind YouTube) in the Apple app store in 2018. Small businesses, large businesses, social media managers, brands, individuals, influencers, and celebrities are successfully growing followings, building relationships, and making sales on Instagram. Unfold launches a design agency for Instagram Stories. Every day, 400 million people open up Instagram and flip through Stories, the app’s short, ephemeral photo and video updates from people they follow.

Unfold launches a design agency for Instagram Stories

What Brands Can Learn From The New York Public Library's Instagram Stories. The New York Public Library -- founded in 1895 -- has always had to adapt to how the written word is consumed.

What Brands Can Learn From The New York Public Library's Instagram Stories

Recently, the library introduced Insta Novels with the goal of “reimagining Instagram Stories to provide a new platform for iconic stories.” With the rise of social media in the past decade, attention spans have decreased and the addiction to technology has taken away from consuming off-line content. By embracing social channels like Instagram, the New York Public Library found a way to inspire this new generation of readers through creating digital content that expands their knowledge-base of the classics. They teamed up with the creative agency Mother and well-known illustrator Magoz to bring classics to life in the form of ephemeral content with each page only lasting 10 seconds in nature before disappearing.

Luckily, these books live in the Highlights section on Instagram and can be viewed at any time. The launch of Insta Novels has been a resounding success. 6 Instagram Stories Tricks to Get Better Engagement. Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed.

6 Instagram Stories Tricks to Get Better Engagement

Using Instagram’s interactive tools and features is a neat way to get more people to interact and engage with your story and is a great long-term strategy to build an engaged audience. That said, it only works if your content is good. If your content isn’t deserving of a click or if you overuse the features too frequently, people will tune out and skip the entire story.

22 Examples of Insanely Creative Instagram Stories. Standing out on Instagram Stories can be hard, especially if you’re a brand.

22 Examples of Insanely Creative Instagram Stories

As a brand, you’re forced to compete for attention among influencers and a follower’s friends and family. What makes this even more difficult is that there is an expectation for brands on Instagram Stories to produce high quality and entertaining content on a regular basis. If your brand’s content doesn’t match up to that of a user’s friends or influencers they follow, next time your IG Story pops up you can expect they will probably just swipe next or even worse, put you on mute. Fortunately for you, we at Delmondo keep a close eye on such things and have put together an incredible list of creative brand IG Stories to draw inspiration from. Now, in no particular order, here are 22 INSANELY creative IG Stories from brands. 1) New York Public Library – Insta Novels 2) ATTN: What Happens Next 3) Lowes – Coffee Bar Tap to Convert 4) Sprite – Can Cam 5) Billboard – Song of the Summer Questions and Polls.

10 tips to creating the best Snapchat & Instagram Stories. The Guardian finds less polished video works better on Instagram Stories. Ten examples of brands already CRUSHING IT on IGTV with Vertical Video. IGTV has only been out for a week but that hasn’t stopped brands from jumping in head first.

Ten examples of brands already CRUSHING IT on IGTV with Vertical Video

Through this first few days we have already tracked millions of views from brands from all industries. In this article we’ve complied 10 examples of brands doing it best on IGTV so far. What do we define as best? These brands are: taking time to create for the platform in a way that makes their content feel right at homeare not uploading horizontal videoare the taking proper time to edit for verticalare posting videos longer than 60 seconds. 1) Louis Vuitton Their 12 minute Men’s Spring Summer 2019 fashion show is perhaps the most visually impressive video on the entire platform. 2) Buzzfeed It’s no surprise that Buzzfeed is already killing it on IGTV as they’ve had a bit of a head start. 3) Cheddar The first post-cable network has taken to editing some of their most visually stimulating videos into bite size (3 – 4 min) informative segments.