Research
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Hub Spot
Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. How We Do It
Nielsen
Research | Millennial Media
Millennial Media is the global leader in mobile intelligence. Elevating and driving the mobile ecosystem forward is central to Millennial Media’s mission. As the largest independent mobile advertising and data platform, Millennial Media’s cutting-edge technology, extensive reach, and operating system independence provide a comprehensive view of the mobile advertising market. Since March 2009, Millennial Media's mobile intelligence reports have shared insights on key trends in mobile advertising based on actual campaign data- data that's helped mobile advertisers make more informed decisions as they navigate the future of mobile marketing. We’re pleased to provide monthly mobile advertising reports to advertisers, developers, and industry watchers to enable them to make smart business decisions about their mobile advertising and monetization strategies. S.M.A.R.T.™ Report