ABI Research. AdAge. BCG - The world's leading advisor on business strategy. ComScore. Digital Campaigns, Online Marketing, Social & More. eMarketer. Forrester. Harris Interactive. In-Stat - Home. Juniper. MarketingCharts: MarketingProfs. MarketingSherpa. Mashable. Mobile Marketer - The news leader in mobile marketing, media and commerce. Nielsen. Understanding how your brand is doing online is about more than clicks and page views.
It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. How We Do It. Pew Research. Millennial Media. Real-time Market Intelligence from Social Data.
The Echo Boom Bomb. WebProNews.