Luxe : comment cibler la génération Z à travers les cultures ? Marketing Folder. 7 reasons to be interested in DNVB. In brief After appearing for the first time in the article entitled “The Book of DNVB : The Rise Of Digitally Native Vertical Brands”, kind of a manifesto by Andy Dunn written in May 2016 on Medium, the DNVB acronym (meaning Digitally-Native Vertical Brands) was invented to describe the business model he managed to conceive with his associate Brian Spaly when creating Bonobos in 2007.
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