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Tic Tac: una campagna multisoggetto tutta flat e zero copy. AUDI LO PAGA 53.000 $ PER UNA CAMPAGNA PUBBLICITARIA E LUI USA SOLO 53 $ PER REALIZZARLA. Le pubblicità delle automobili sono molto costose e le campagne sono caratterizzate da delle foto artistiche.


Per il lancio della Q2, Audi ha speso un budget di 53.000 $ ed ha affidato il lavoro a Felix Hernandez. Quest’ultimo ha consegnato lo spot ed ha ricevuto numerosi consensi per il suo lavoro. Fin qui tutto normale, se non fosse che l’artista ha successivamente confessato di aver utilizzato un auto giocattolo da 32 $ ed ha mostrato sul suo sito le foto backstage della sua opera.

Pubblicità degli anni '50 che oggi ci farebbero rabbrividire. Le nuove pubblicità McDonald's in omaggio a Pantone. I più creativi dell’anno premiati ai Clio Awards. Un buon creativo deve essere premiato.

I più creativi dell’anno premiati ai Clio Awards

A New York come ogni anno i migliori esempi di advertising Stampa, digital, brand entertainment, i migliori protagonisti del mondo dell’advertising vengono premiati anche quest’anno con i Clio Awards. La cerimonia di premiazione si svolgerà a New York il 30 settembre e vedrà trionfare giovani talenti italiani, ma anche colossi del marketing internazionale. 71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think. Eye-catching advertising is a must when you’re trying to capture even the slightest sliver of attention during today’s digital 140 characters or less attention span world.

71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think

Finding the right elements to make your product or brand stand out in a sea of sell, sell, sell can be difficult to say the least. We’ve curated some of the best attention-grabbing campaigns to inspire you when you’re tasked with creating your own advertisements and marketing materials. The 71 brilliant advertisements featured in this article represent some agencies and designers that have flexed their creative muscles to get it right. As you can see, the tactics that these creative teams used to deliver their messages varied greatly, but they have at least one thing in common – stellar storytelling skills. 01.

ASICS worked with VITRO on their sponsorship of the 2015 Los Angeles Marathon, which included a beautifully produced image of key L.A. landmarks by Stuart Rowbottom and Mike Campau. 02. 03. 04. 05. 06. 07. Clio Awards 2015: ecco i vincitori. Spot and Web - Spot and WebSpot and Web. Quando la pubblicità sceglie l’arte. Ferrero Rocher, cioccolatini come capolavori. The Beauty of Ballet. Le vidéaste français Benjamin Nicolas et la boite de production Satellite My Love ont imaginé un nouveau spot pour l’Opéra de Paris.

The Beauty of Ballet

Avec la participation des danseurs Marine Ganio et Florian Magnenet ainsi que Benjamin Millepied, nous assistons à un ballet majestueux saccadé d’images symboliques et faisant appel à notre sens du toucher. I cocktail molecolari estivi di Mixology by Perrier. DUPONT: It's What's Inside. Sagmeister & walsh refreshes frooti mango juice campaign with indian motifs. Mar 26, 2015.

sagmeister & walsh refreshes frooti mango juice campaign with indian motifs

McElligott: il più grande copywriter della storia. Panamericana School of Art and Design. 40 Most Creative Magazine Ads. Magazine advertisements are considered as the most traditional form of advertising.

40 Most Creative Magazine Ads

It is an example of a powerful marketing tool still used by marketers to get their message out. These are created for promoting the products and services of different companies. Some of these advertisements contain highly innovative ideas. According to some data, people in the UK alone spend around £2 billion on magazines each year. In the US, 350 million magazines are published every year. 1. Advertising Agency: Leo Burnett, Sao Paulo, Brazil.

Pepsi contro Coca Cola, lo storico spot del ragazzino al distributore. Publicidad I (Grupo A) Picks the 10 Best Ads of 2014. Sports, comedy, PSAs and pranks: Here's the work you wish you made this yearBy Tim NuddNovember 30, 2014, 11:00 PM EST The 10 Best Ads of 2014 Save the Children's brutal ad about the Syrian crisis Score one for advertising, and for anti-advertising too.

Picks the 10 Best Ads of 2014

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real. Technically speaking, the best ad of 2014 didn’t exist.

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle Brown Ale to task for offering her a role in a Super Bowl commercial—and then flaking out and not making it. The brewer never actually intended to create one. With a media budget for the whole year equal to about half the $4 million price tag for 30 seconds of airtime on the broadcast, it wasn't even an option.

Instead, Newcastle made something better. Ford: A few seconds you just can't skip. The Advert Seeker. Colgate have created a very ingenoius advertising campaign to promote their dental floss.But look at the advertising for good, can you tell me why you are so clever?

The Advert Seeker

I will not tell you anything more, check it out! Have you seen something strange? Every man of the ad have some food remaining in their teeth, but you had notice only this thing? Mad Over Marketing. Zomato’s creative ‘There are Two kinds of People’ Campaign. Watch Ringside Creative's Saul Bass-inspired spot for Ford Trucks. 24 Honest Brand Slogans By Clif Dickens. Branding is all about good company image and great customer feedback.

24 Honest Brand Slogans By Clif Dickens

However, even the biggest brands have some qualities, which do not exactly enhance their brand’s value. That’s why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a little bit more honest. The brilliancy of his work is in its simplicity: by putting things that people already know about these brands next to their logos, they seem even more true. Bill Magazine. Securex - Starters on Behance. Eye-Tracking Heatmaps. Il peggior albergo del mondo lancia la sua nuova campagna marketing. The Advert Seeker. Absolut Vodka is the leading brand of Premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients.

Absolut Vodka is perhaps one of the best-known names in the spirits industry. Yet, the company behind it is less well-known. But I have a question for you: Have you ever seen an adv of Absolut? Personally not, but today i find out some “vintage” ad of this product, and thats ad, are briliant. Tilda Swinton a bordo di una Mercedes-Benz. Moda, cinema, pubblicità. Giuseppe Mazza. Cosa ha risposto Bernbach. Una pubblicità non esiste.


Metodi e strategie. Affissioni. Annunci stampa. Spot. Ads of the World. Federico Russo. Copywriting.