5 Banks Leading the Way in Gamification. Gamification: Are Banks Ready To Play? Teaching children money with Parents, Learning financial literacy education, Money Management. 5 Best Practices for Applying Game Mechanics to Your Website. Craig Ferrara is a senior gaming & UI expert at Gigya, where he designs the integrations of Gigya's technology into clients' websites. Gigya makes sites social by integrating a suite of plugins like Social Login, Comments, Activity Feeds, Social Analytics and now Game Mechanics into websites. Conversations about game mechanics — the rules that govern how enjoyable a game is — are changing.
Formerly a topic mostly discussed by game designers and gamer geeks like myself, gamification is now part of the business discussion as marketers look to apply it to websites. One concept that has remained constant, regardless of who is having the conversation, is to identify ways to keep players engaged and games fun. This applies to your site as you encourage social user participation via gamification tactics. 1. Increase content generated by users on your site. For example, reward top commenters, but also look for alternative ways to reward commenting on pages. 2. 3. 4. HOW TO: Properly Use Badges To Engage Customers. Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight.
Zichermann is also an author, highly rated public speaker and entrepreneur whose book, “Gamification by Design” (O’Reilly, 2011) is the first to look at the technical and architectural considerations for designing engagement using game concepts. Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. A badge is one of many tools in an engagement design arsenal that also includes point systems, leaderboards, challenges, rewards, team play and achievement, among others.
However, social media badges are often maligned as boring or weak. This has been exacerbated by the decline of Foursquare’s badging system. 10 Easy Customer Engagement Ideas for Small Business. Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment.
The YEC provides young entrepreneurs with access to tools, mentorship, and resources that support each stage of a business's development and growth. Business and technology writer Efraim Turban defines customer service as "a series of activities designed to enhance the level of customer satisfaction — that is, the feeling that a product or service has met the customer expectation.
" While customer experience means different things to different people, it is generally about the sum of all the interaction a customer has with a brand or company. That’s a significant difference from customer service, which generally focuses on a single transaction. All of which begs the question, how do you create a customer experience that sets you apart from the competition and keeps customers coming back?
1. 2. 3. 4. 5. Gamification. A Case for Gamification in the Banking Sector. As gamification starts to take foot on a global level, more and more countries are coming into the mix and thinking up innovative ways in which different industries can be enhanced through its use.
Today we’ve got a post about gamification in the banking industry from Halil Furkan Kesler, Product Development Assistant Associate at Kuveyt Turk Participation Bank in Istanbul, Turkey. In this little article I’d like to draw your attention to a situation in retail and corporate banking and explain why gamification could become a real solution for these sectors. Inflation and interest rates are key factors that banks constantly have to keep track of and accommodate. Some countries like Japan have a pretty low inflation rate of about 1%, and banks charge reasonable commissions for transactions as their interest rates are low and they provide loan facilities for a very low return. In the Turkish banking model many banks use ‘over the counter’ and ‘under the counter’ interest rates.
The Proliferation and Potential of Gamification in Retail Banking. Usually organizations innovate by introducing new or improved products to the market.
However, in a service-oriented industry like banking, the product is the service and therefore the innovations will be oriented towards process changes as opposed to new product development in a traditional sense. According to a Gartner Research Report, by 2015, more than 50% of organizations that manage innovation processes will gamify those processes. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay, or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application. Making Retail Banking Fun. Social Media Check-In Promos Reward Frequent Branch Visits. Most retail financial institutions have spent the better part of the last decade shooing people out of costly branch networks, choosing to push online, mobile and paperless solutions over one-to-one, personal interactions.
Most banks and credit unions have done what they can to keep consumers out of branches and reduce transaction volumes. That is most, but not all. DBS Bank in Asia and Dupaco Credit Union in the U.S. are actually rewarding people for making frequent branch visits rather than discouraging them. The two financial institutions are among a growing number of retail banking providers wondering how they might exploit GPS-based social media platforms such as Foursquare. Take a look and see what they’ve come up with.
Food for Thought: Besides driving branch traffic, how else can banks use mobile social media check-in platforms to build business? DBS Gives Away 5 Trips Through ‘Facebook Places’ The Gamification Of Retail Banking Services.