From clicks to bricks: Digital retailers get real. Building an online brand brick by virtual brick is no longer enough.
Now e-tailers are using actual bricks. E-commerce giant Amazon is expected to open a store in Manhattan in time for the holidays, following on the stylish heels of Rent the Runway, a startup dress-rental service, which opened its first brick-and-mortar outpost in September. Meanwhile, online meal-delivery service Plated rolled out a truck to better serve customers, and men's site Trunk Club signed up for a historic townhouse on Madison Avenue. "You can't assume the customer is going to transact in one [virtual] channel," said Andy Dunn, chief executive of clothier Bonobos, which started online but during the past three years has opened 10 stores, eight of which are already profitable. "There are literally dozens of entrepreneurs attempting to build e-commerce-driven brands, and most of those will end up with physical retail to complement the e-commerce.
" Testing phase "We like to test and try and tweak," she said. MR PORTER's New Pop-Up Shop. Hoeberichts, N (332698nh) Innovation: Adoption And Diffusion In The Age Of Social Media. In today’s edition of Back to Marketing Basics I’d like to talk about innovation, more specifically about adoption and diffusion.
Adoption and diffusion are arguably more important than new product development aspects of innovation because that’s where the rubber meets the road — so to speak — and any innovation that doesn’t plan for adoption and diffusion is doomed to failure even if the product itself is stellar. If you’d like to learn more about the innovation process, including ideation, you can read my overview here. Adoption and diffusion To my way of thinking, diffusion is the macro process of products moving through a market, while adoption is the micro process of individual acceptance of a new product. Obviously then, adoption is necessary (and the driver) of diffusion.
Adoption Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Innovation diffusion Building successful adoption and diffusion Need help? How Three Dubai-based Brothers Changed the Face of Middle Eastern Menswear - ForbesLife. They’re the Dubai-based triple threat responsible for dressing A-listers including Robin Thicke and Jay-Z.
Apart from their two mono-brand boutiques located in the most populous UAE emirate, their designs are stocked by prominent international retailers including New York’s Saks Fifth Avenue and Paris’ Galeries Lafayette. Babak, Farhan and Haman Golkar, are the brothers behind The Emperor 1688, establishing themselves as one of the Middle East’s most celebrated menswear designers within five years of the brand its 2009 inception.
When I visit the The Emperor 1688 headquarters in Dubai, Babak Golkar – a London University of the Arts fashion design graduate, who used to work for Ittiere between Milan and Dubai, handling the visual merchandising of Gianfranco Ferré and Just Cavalli in the region – demonstrates me the progress he’s made in knitting, as he’s in the middle of tailoring a Merino wool suit. The Golkar brothers (Photo Credits: The Emperor 1688)
Masculinity. Mr Porter. Offline Vs Online. Retail Environments. History of menswear retail. Mr Porter. Trends. TED Talks. Technology. Menswear Retail Environments. Case Studies. Generic. Retail Future and Progression. Future of Menswear. Consumer Research, Behaviour, Theories. Welcome to Forbes. Scribd.