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16 Tools Every Social Media Manager Should Use. This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services.

16 Tools Every Social Media Manager Should Use

Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared. Unless you want to turn your social media endeavors into a triple threat, you should develop a strategy, based on as much knowledge as possible about your audience and their behavior.

The 16 tools below will help you and your social media manager take on the complexity of the job. 1. Pricing: Free 2. This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. The 101 Best Social Media Tools (Free & Premium) For 2014. Over the past several months I’ve collected a ton of Internet tools that are useful for bloggers and marketers in my Evernote.

The 101 Best Social Media Tools (Free & Premium) For 2014

I’ve organized all of them under the following categories: Content Marketing, SEO, Social Media and Productivity. So today I would like to focus on social media and want to feature some of the best social media tools for bloggers and marketers. Most of the tools that I have mentioned here are free unless it’s marked as “Premium”. There is no way that you’ll need all the tools that I’ve listed here, but it’s going to be your starting point.

First things first. Read: Over 30 “Cherry-picked” Web 2.0 Sites To Drive Traffic To Your Blog. 12 Free Tools To Help With Social Media. If you have multiple social media accounts, then you already know you can’t be on there 24/7.

12 Free Tools To Help With Social Media

Which is why some very intelligent developers came along and built social media management tools. These tools place all of your social media accounts under on dashboard so you can easily schedule, collaborate, and monitor all of your social media accounts from one location. I bet you already are using some of these lifesaving tools. Buffer, HootSuite, Social Sprout, Sendible, Bitly, and SocialOomph are just some of the powerful tools that can help manage your social media networks. The problem is a lot of those awesome tools charge money.

Another problem is not all of these tools can help you create content, see when your audience is most active, track how many visitors converted into leads, or tell which keywords are currently trending. Thankfully, there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. 1. Top 10 Tools For Managing Your Social Media Accounts. Attempting to juggle each and every one of your social media accounts can be tricky, scary, and time-consuming.

Top 10 Tools For Managing Your Social Media Accounts

For example, while you’re busy updating your Facebook status, you might have forgotten to favorite a tweet. Speaking of tweets, when is the best time to send one out to followers? 29 Free Marketing Tools To Improve Your Work Today. Aren’t shortcuts just the best?

29 Free Marketing Tools To Improve Your Work Today

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work! Research Tools We’ll start at the beginning: researching topics, sites and ideas. How to Create a Social Media Marketing Plan From Scratch. This post originally published on July 16, 2014.

How to Create a Social Media Marketing Plan From Scratch

We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. 61 Best Social Media Tools for Small Business. Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.

61 Best Social Media Tools for Small Business

—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size. Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut.

5 Top Social Media Dashboard Tools to Manage Your Social Accounts. Let’s face it.

5 Top Social Media Dashboard Tools to Manage Your Social Accounts

Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing.

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