(media) about UrgentEvoke
Get flash to fully experience Pearltrees
An alternate reality game ( ARG ) is an interactive narrative that uses the real world as a platform and uses transmedia storytelling to deliver a story that may be altered by participants' ideas or actions. The form is defined by intense player involvement with a story that takes place in real-time and evolves according to participants' responses.
Set edition preference
Set edition preference Feedback
Many people first heard the name Jane McGonigal in connection with the ilovebees Alternate Reality Game that was run in conjunction with the release of . For many, that game was the first time that they heard how internet forums, and secret clues left in meatspace, could be tell a story through a shared reality.
In her San Francisco apartment in July 2009, Dr. Jane McGonigal , who wants to see a game developer nominated for the Nobel Peace Prize by 2032 - and who, if she proves right, is certain to be that nominee - hit her head on a cabinet door and suffered a concussion.
Editorial: Slaying stereotypes about video games NEXT time you fancy spreading a bit of digital carnage, try doing it with a virus.
About Superstruct Edit
The Lost Ring was an alternate reality game (ARG) initiated by McDonald's , as part of their marketing for the 2008 Olympic Games in Beijing, China .
Jane McGonigal , the creator of alternate reality games I Love Bees and World Without Oil, and my colleague at Institute for the Future , has just launched a new global ARG for the 2008 Summer Olympics. The plot of the game, called The Lost Ring, revolves around a fictional Olympic sport that vanished 2,000 years and five athletes who have reappeared in the present.
'The Lost Ring' is a new alternate-reality game that is tied to the Olympic Games and which tasks players with discovering a 2,000-year-old sport lost to history.
AKQA is an ideas and innovation company specializing in creating digital services, products, communications and experiences.
Interactive agencies foreign
IFTF is pleased to release the latest research report written by game designer Jane McGonigal. In Engagement Economy, McGonigal turns her attention to the pressing problem facing leading organizations today: how to actively engage users. She writes: In the economy of engagement, it is less and less important to compete for attention, and more and more important to compete for things like brain cycles and interactive bandwidth. Crowd-dependent projects must capture the mental energy and the active effort it takes to make individual contributions to a larger whole. But how, exactly, do you turn attention into engagement?
IFTF Research Affiliate Chief Creative Officer, SuperBetter Labs Jane McGonigal is a world-renowned designer of alternate reality games—or, games that are designed to improve real lives and solve real problems. She believes game designers are on a humanitarian mission—and her #1 goal in life is to see a game developer win a Nobel Peace Prize. She is the New York Times bestselling author of Reality is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Press, 2011), and currently serves as Creative Director for Social Chocolate, where she is making games powered by the science of positive emotion and social connection. Jane has created and deployed award-winning games and secret missions in more than 30 countries on six continents, for partners such as the American Heart Association, the International Olympics Committee, the World Bank Institute, and the New York Public Library.