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http://www.clickz.com/clickz/column/1699901/the-sciences-disciplines-web-site-optimization

The Sciences and Disciplines of Web Site Optimization

Bryan Eisenberg | January 2, 2009 | 0 Comments

Calling You to Action

http://www.clickz.com/clickz/column/1697595/calling-you-action Bryan Eisenberg | December 19, 2008 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/roi-marketing;page=article;artid=1697595;topcat=analytics;cat=roi-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?"
A bad workman blames his tools. http://www.webanalyticsworld.net/2011/08/the-conversion-optimisation-toolbox.html

The Conversion Optimisation Toolbox

Unfolding the Fold

Note: Since posting the data in this article, we have collected and analyzed much more detailed information regarding scrolling behavior of visitors. The research below reveals information about the location of the fold as well as some basic information about visitors’ scrolling behavior. http://blog.clicktale.com/2006/12/23/unfolding-the-fold/
Conversion-Rate-Experts.co.uk

(Have you seen your customer ready to sign up, and then mysteriously back away? Don't you feel like tearing your hair out when customers do that?) When a sale falls apart, it's extremely frustrating! http://www.psychotactics.com/the-brain-audit-marketing-strategy-and-structure

The Brain Audit 3.2: Marketing Strategy and Structure - Psychotactics - Big and Small Business Ideas

Your landing pages aren't converting.

6 Essential PPC Landing Page Optimizations

http://www.seomoz.org/blog/6-essential-ppc-landing-page-optimizations