2014 Gates Annual Letter: Myths About Foreign Aid - Gates Foundation. More and more, technology will help in the fight against corruption.
The Internet is making it easier for citizens to know what their government should be delivering—like how much money their health clinic should get—so they can hold officials accountable. As public knowledge goes up, corruption goes down, and more money goes where it’s supposed to. Aid Dependence Another argument from critics is that aid holds back normal economic development, keeping countries dependent on generosity from outsiders. This argument makes several mistakes. Second, the “aid breeds dependency” argument misses all the countries that have graduated from being aid recipients, and focuses only on the most difficult remaining cases.
Even in sub-Saharan Africa, the share of the economy that comes from aid is a third lower now than it was 20 years ago, while the total amount of aid to the region has doubled. Critics are right to say there is no definitive proof that aid drives economic growth. 3 Awesome Annual Report Themes with Examples. The days are over when providing your supporters with some dull stats will suffice as your annual report.
Now, the pressure is on to make annual reports interesting, engaging, and visually stimulating. One trend that feeds into this kind of thinking, and we hope will stick around, is creating themes for annual reports. The title of the report usually lays out the theme, and it’s carried through the rest of the report. It is reflected in the section headings, and in the design and feel of the report. Here are three stellar annual report themes worth considering for your non-profit: 1. According to Katya Andresen, non-profit marketeer, a great theme that is showing up lately is putting donors at the centre of the report; making them the hero of your story, and the star of your show. 2.
Another theme showing up is impact reports. How to tell stories that motivate donors. A few days ago, I received copy from one my clients for their annual appeal.
The message included a personal story told through the eyes of one of their clients — a story so touching and beautiful that I almost wept. What made this story so great? It was simple, captivating, and sincere, but more importantly, it evoked a genuine emotional response. Good stories are an essential element of all marketing communications, but you’ve got to tell them well. Here are six ways to make sure your stories resonate with your audience — and encourage them to lend you their support. Make a connection People act when they feel connected to a cause. Re-imagining your annual report. Tue, April 16 2013 Filed under: Marketing essentials • It’s the time of year when you’re packaging up your annual reports for 2012.
Before you move forward with the same approach as last year, it’s worth asking: -Who is the audience? -What do you need to accomplish with this report? Here’s a great example of what happens when you ask these questions: The Children’s Bureau report - which takes the form of an interactive report online and a poster in its direct mail form - combines accountability, storytelling and imagery in a wonderful way. Annualreport2012_global. How to create an annual report that people will actually read.
Annual report writing season is here.
For many nonprofits, this time of the year can be daunting. It happens all too often: A non-profit produces an annual report that is dry, crowded with needless financial data, and, sadly, destined for someone’s trash bin. But it does not and should not be this way. An annual report represents a golden opportunity to communicate directly with donors. It should tell the story of your organization and its people in a compelling way. Here’s the bottom line: Do not let your nonprofit’s annual report paint a stale, uninspiring portrait of your nonprofit’s hard work.
Follow these 10 steps to create a nonprofit report that sends a powerful message to donors, volunteers, and supporters. Get organized. Before you start writing your report, outline the programs, performance measures, and financials that you want to include. If you are missing information, now is the time to reach out to volunteers or coworkers to collect the data that you need.
Quantify success. Nonprofit Annual Reports - Resources for You. Creating a Two-Page Nonprofit Annual Report. You know I am a fan of the “new and improved” nonprofit annual report — which I define as anything that is shorter, clearer, and easier for donors to understand than traditional annual reports.
I especially like two- and four-pagers and videos. I’m collecting samples of “new and improved” nonprofit annual reports on this wiki, and encourage you to add examples too! Franciscan Mission Service (FMS) recently published a two-page annual report. As you can see, it’s a self-mailer. I spoke with FMS executive director Kim Smolik about the decision-making process involved in producing something this short. Kivi: What did previous FMS annual reports look like? Kim: Last year’s was a 6-page spread. What was hard about doing just two pages?
You really have to choose what you want to highlight. Because of the space constraints, we dropped the letter from the executive director or president, so it was harder to communicate in a personal voice. How did you decide on the format and layout?