social media leveraging word of mouth marketing & advertising firm building community & buzz By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Digital Marketing Blog 10 US digital marketing statistics we've seen this week More US digital marketing statistics for you this week. Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.
My Social Agency Blog, Social Media Marketing, App Development, Web Video Production Saturday Social – Facebook Messenger, the Heartbleed Bug and a Social Media Song Heartbleed This week has seen the discovery of the Heartbleed bug, a major security flaw affecting many sites across the internet. The bug may been exposing the personal information and passwords of internet users to hackers for over two years. Content Marketing Matthew Carlton, Event Reports, Advertising Week Europe, April 2014 This event report discusses content marketing for a professional audience, including the relative merits of different social platforms. Professional content consumption is changing as more people consumer more work-related content in their own time, and the focus shifts towards knowing first. Daniela Hofmann and Gordon Euchler, Warc Prize for Social Strategy, Entrant, 2014 This case study describes how Deutsche Telekom, the German telecommunications company, used a content driven storytelling campaign to promote its mobile internet products. The participatory campaign invited people to submit images and videos towards making a 'road movie' called 'Move On'.
Simplifying Social Media Taking Your Brand from the Bench to the Playing Field Social Media Fundamentals for Business I finished the book knowing much more than when I started and now feel empowered rather than overwhelmed. Julia, Executive Director Be the first to find out when it hits the stands on Amazon. Click Here To Get an Email Alert BuzzFeed, the Ad Model for the Facebook Era? On a Tuesday in February, Matt Stopera, a 24-year-old senior editor at a website called BuzzFeed, saw something hilarious on Twitter. It was an image from the archives of Sports Illustrated, circa 1991, of the diminutive TV nerd Urkel playing hoops with actor Will Smith and Indiana Pacer Reggie Miller. The next day at work, Stopera looked around the Internet for photographs in a similar spirit. s Social Media Blog In part one of this series we looked at key questions you need to answer to find the right Facebook strategy for your page. This week we will discuss the types of content you should create and share in order to capture the attention of your audience. By now you should have defined your customers pain points and what your page is about.
BuzzFeed’s strategy BuzzFeed’s CEO, Jonah Peretti, recently sent out an email to employees and investors summarizing the company’s strategy and progress. I really liked his email so I asked Jonah if I could blog it and he gave me permission. This isn’t just the usual cheerleading email – there is a real strategy here (I especially like the strategy choice in section 3), and it’s working. Making Facebook's Timeline for Brands work for you Facebook’s Timeline for Brands announcement tomorrow will offer new possibilities and opportunities for businesses. Tomorrow is the day when many marketers and agencies will be anticipating the launch of Facebook’s Timeline for Brands. Timeline for personal profile officially launched last year and New Zealand was one of the first countries in the world to have Timeline activated. Like all Facebook revamps, it has arrived with many people expressing different levels of anger over the enforced changes to their personal profiles. Some users have advocated boycotting Facebook all together. But down at Facebook HQ, these controversies represent just another normal day at the office.
Digital Buzz Blog Archive | Branded Content Introducing The ‘Google Night Walk’ Experience Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]