Transmedia storytelling "Transmedia" redirects here. For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The purpose being to not only reach a wider audience by expanding the target market pool, but to expand the narrative itself (). News, insights and updates from the Adobe Primetime team on TV delivery and monetization across IP‐connected screens This week we spoke with Joel Espelien, Senior Analyst at TDG Research, a boutique market research and strategy consulting firm focused exclusively on the future of TV. Joel covers corporate strategy and positioning for companies across the OTT landscape. TDG Research is known for being ahead of the curve, so we used this talk with Joel to learn 7 insights that will help you be ahead of the curve, too. Here are 7 insights directly from Joel:
Le labo médias de l'école de journalisme de Sciences Po Crédit: Flickr/CC/jakerust W.I.P. demande à des invités de donner leur point de vue. Ici, Michael Shapiro, professeur à l’Ecole de journalisme de Columbia, à New York, qui vient d’écrire un livre intitulé “Tales from the great disruption”, fait le point sur la “valeur” des informations à l’heure des paywalls. En anglais. In March of 2011, the New York Times took the considerable risk of altering the unwritten compact with its readers and charge them for access. The Times was by no means the first news organization to do this, but because it remained the nation’s premier newspaper, the implications were enormous.
Reuters Photo Fraud The Reuters Photo Scandal A Taxonomy of Fraud A comprehensive overview of the four types of photo fraud committed by Reuters, August, 2006 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. I won’t sugar-coat this: it is one of the most difficult and frustrating aspects of building a company online. There are many articles by many experts (myself included) extolling the virtues of listening to customers.
Crossmedia Cross Media (also known as cross-media, cross-media entertainment, cross-media communication, transmedia) is a media property, service, story or experience distributed across media platforms using a variety of media forms. It refers to the journey or linkages across devices and through forms and is most evident in branded entertainment, advertising, games and quest based forms such as Alternate Reality Games where there are a range of dependencies between the media placed across devices and fragments there-of. There are potentially four main categories or levels of cross-media: Interaction
OpenLeaks - LeakDirectory From LeakDirectory OpenLeaks.org is a current work in progress by former WikiLeaks.org people, including [Domscheit-Berg] with the intention of providing a whistleblowing infrastructure for local whistleblowers and the mainstream media and non-governmental organisations, without the controversy associated with Julian Assange and WikiLeaks.org They should have much to contribute in terms of computer infrastructure security, anonymity and scalability experience, but their system, like that of Wikileaks.org / WikiLeaks.ch itself, is not currently accepting any whistleblower submissions. See Andy Greenberg's article:
France - Digital News Report 2014 France has more than 80 daily newspapers. Most of them are in private hands and are not linked to political parties. The most successful papers are often regional rather than national. Online, many of the best known national titles such as Le Monde and Le Figaro face competition from born digital media such as Mediapart, Atlantico, Le Huffington Post, and also from digital and video platforms created by TV brands like Canalplus.fr or FranceTVinfo.fr or BFMTV.com. Television news remains popular, with viewership split between France Télévisions, privately owned TF1, and a range of cable and satellite providers. France’s long-established commercial radio, particularly RTL and Europe 1, still commands large audiences, along with a range of publicly funded stations such as France Inter, France Info, and France Culture.
Fourteen Propaganda Techniques Fox "News" Uses to Brainwash Americans There is nothing more sacred to the maintenance of democracy than a free press. Access to comprehensive, accurate and quality information is essential to the manifestation of Socratic citizenship - the society characterized by a civically engaged, well-informed and socially invested populace. Thus, to the degree that access to quality information is willfully or unintentionally obstructed, democracy itself is degraded. It is ironic that in the era of 24-hour cable news networks and "reality" programming, the news-to-fluff ratio and overall veracity of information has declined precipitously. Take the fact Americans now spend on average about 50 hours a week using various forms of media, while at the same time cultural literacy levels hover just above the gutter.
What is it ? I previously worked for a start-up called, Passenger, where I was as a Community Manager for brands like Nike, JcPenney, and ABC. While at Passenger I posted to the company blog about the role of a Community Manager. Though the post remains mostly relevant, it does read much like an advertisement (ironic since at the time I clearly remember trying to ensure that it didn’t feel like an ad, but instead embraced the voice of the company, just as any Community Manager would do.) I’ve included my post below, and have amended it slightly to reflect my current views, noted in purple.