Latinos Human Resources is an integral part of any company that wants to build a dynamic and creative workforce USA > ImpreMedia infusion Can Argentine media giant La Nación breathe new life into the longtime Hispanic newspaper chain? Public Relations - Seven Ways to Gain PR Campaign Momentum Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function. However, when you're consistently facing problems like these, they can throw your program off track and prevent the successes you know are possible: Your vice-president of marketing is always on the road and won't answer your questions.The CEO, who said he would be interested in and available for interviews, is a no-show.The product manager who requested a news release takes weeks, not days, to get back to you with copy approval. So, how can you get the team to move more rapidly?
iPartners AfricaBusiness.com www.africabusiness.com AfricaBusiness.com is the platform of choice to strengthen your brand, highlight your company’s achievements and develop strategic partnerships in the region. Main sections: Events, Interview, The Reviewer, Business, Green Energy, French, World, Hotels, Store. Meetup Marketing Secrets 2.0 Of course, if you are NOT careful, you may end up wasting a lot of money to REDO everything from scratch. Well, it did happen to me many times where I had to spend a lot of sweat and tears to create the products from scratch. Some marketers have even told us that it will take them a minimum of SIX MONTHS to create one solid product.
Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. PR Measurement and Metrics Launch Your Product Like a Pro - Ready to Go Training You can see that Content Sparks products pack in a lot of value. That’s because as sales and marketing specialists, we develop top-notch material AND we want to help you market and sell it to your audience, so that everyone’s business grows. But don’t worry, the cost is going to be MUCH less than you think. Much less than it should be, based on the value of this product... Much less than courses that teach you how to create a product like this yourself... (Plus, this is ready to launch in minutes, not months, and even includes promotional material to sell the course.)
Customer Relationships - The ROI of Real-Time Marketing and PR In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Real-time means news breaks over minutes, not days. It means ideas percolate and then suddenly and unpredictably go viral to a global audience. Real-time is when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace.
100 Marketing Growth Hacks Learned from 5 Years as a Startup As of writing this, I’m currently a part of a startup that’s grown to over 250k unique pageviews a month, and over 300k signups to date. And while I’m happy to say that we’re on a good track, the path to that marketing success wasn’t glamorous. It was paved with hundreds of failed A/B tests, too many unopened emails to count, and heaps of traffic that wouldn’t convert. But because of that we optimized, again and again (and still are) - continually trying new things until we could finally get it right. And now (while still in a growth stage), we’ve compiled what we’ve learned for you today. 100 growth hacks free of charge for you to take back to your team and leverage our findings. I hope you enjoy!
Writing - DIY PR If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ways to kiss a PR professional goodbye. Here are a few of Hartsock's suggestions: Become a bona fide news outlet. "Look at your site as though it's a real publication for both your peers and the media to source for news," she says. "Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure you're congruent in your content and your expertise."
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