background preloader

Always branding. always on.

Always branding. always on.
retail watch Posted by Dale Buss on March 12, 2014 05:37 PM America's two big mainstream men's apparel brands finally found a fit with each other after several months of wrangling over whether they would get together and which would be in control if they did. Men's Wearhouse finally agreed to acquire the smaller Jos. A. Bank for $1.8 billion by paying $65 in cash.

http://www.brandchannel.com/home/

Paul Rand – Corporate Identity Designs, Innovation and Excellenc Paul Rand was one of the most influential graphic designers of the 20th century. His valued contribution to the design medium is remarkable and acknowledged by clients and critics alike. His work received recognition in his early twenties due to his groundbreaking innovation in design, typography and graphic design. However, it was the area of corporate identity design during the mid of his design career, that he shot to worldwide fame. He is regarded as the one who has actually set standards for the creation of corporate logos, and that too, by devising the pre-requisites of modernity, simplicity and ease of recognition. Many of these logos or their basic designs are still in use.

SmartBlog on Social Media We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content). What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now. AdFreak AdFreak Inland homes today will be oceanfront tomorrow. BBH New York dramatizes a playful rivalry. Zulu Alpha Kilo's creative boot camp.

AgencySpy Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy.

Opinions on Corporate and Brand Identity Work UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More… products we sell Flaunt: Designing effective, compelling and memorable portfolios of creative work. Brand New Conference videos / Individual, downloadable videos of every presentation since 2010. How to Measure Social Media Marketing Performance Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization. A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV! So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started: #1: Define Key Performance Indicators (KPIs) and Measure Against Them

Sales and Marketing Strategy: Shout it from the rooftops? Marketing and sales, the key functions of any business to generate the revenues to keep you in operation. But when is the right time to start marketing and sales activity when you are a start-up business? This question needs a bit of thought. Twitter Search Gets a Little More Powerful We missed this last week when ReadWriteWeb reported it, but maybe you did, too. So here's something we've just discovered. A small but very handy change at Twitter's search engine, search.twitter.com, means it now peeks inside the expanded versions of web addresses shortened using services like bit.ly and TinyURL. The implications for you? Here are two:

Related:  Trends watching