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Red Bull Stratos

Red Bull Stratos
Related:  Red Bull Brand Investigation - Secondary Research

Red Bull's Marketing Mix Felix Baumgartner breaks record for high-altitude skydiving "Sometimes you have to go up really high to understand how small you are" – Felix Baumgartner, standing outside his capsule at an altitude of 24 miles (39 km) on October 14, 2012.Well, Felix has gone and done it. Today over the arid countryside near Roswell, New Mexico, the Austrian daredevil successfully accomplished a feat that has been in the works since 2003 – he broke the record for the world’s highest parachute jump, dropping from an unofficial altitude of 128,100 feet (39,045 meters) – about 1.5 miles (2.4 km) higher than expected. In the process, he also became the first skydiver to exceed the speed of sound by reaching an estimated speed of 833.9 mph (1342.8 km/h) while in freefall. That's Mach 1.24 – the first supersonic skydive. View all Today’s Red Bull Stratos jump was originally supposed to take place last Monday and then on Tuesday, but was cancelled both times due to inclement weather. Baumgartner settling into the Red Bull Stratos capsule (Photo: Red Bull Stratos)

Marketing: What are Red Bull's best community campaigns/efforts La petite leçon de physique du saut de Felix Baumgartner Le 14 octobre 2012, Felix Baumgartner est devenu le premier homme à monter à près de 40 000 mètres d’altitude et à sauter pour revenir sur Terre après une chute libre suivie par une descente en parachute. Derrière l’exploit sportif, que nous avons relaté en détail, on trouve une jolie leçon de physique. En effet, l’expérience de Felix Baumgartner illustre de façon spectaculaire plusieurs phénomènes auxquels nous sommes soumis sans en avoir conscience: la gravité, la pression atmosphérique, la température de l’air au dessus de nos têtes ou la vitesse du son. En revanche, pour ce qui concerne le passage du mur du son avec une simple combinaison, le parachutisme autrichien est aujourd’hui le seul être humain à l’avoir expérimenté. Lorsqu’il se trouvait à 39 km d’altitude, quelles étaient les forces auxquelles il était soumis ? 1°/ La gravité et le poids La gravité est l’un des phénomènes les plus mystérieux de notre univers. 2°/ La pression atmosphérique et la température Michel Alberganti

Marketing Strategy of Red Bull Red Bull | The Target Market 2. The Target Market 2.1 Introduction Red Bull, who is originally from where it is still produced, distributed their energy drink in over twenty countries. 2.2 The Athlete It is usually a person who takes his sport very serious, what means he wants to get the best out of his body. 2.3 The Worker This could be anyone who has to work hard such as a manager or a street worker. 2.4 The Clubber This category is fairly new, in recent years the people found out that Red Bull can be used as a very good mixer with alcohol. Le saut de Felix Baumgartner en caméra embarquée Par: Caroline Albert 16/10/13 - 17h29 © ap. Il y a un an, le 14 octobre 2012, la planète regardait Felix Baumgartner sauter de son ballon monté à 39.068 mètres d'altitude pour une chute libre de 4 minutes et 19 secondes et 36.529 mètres, avant d'ouvrir son parachute à 2.500 mètres d'altitude et terminer son vol de 9 minutes et 3 secondes au total. Pour célébrer l'anniversaire de cet incroyable exploit, Red Bull a diffusé une vidéo dévoilant le saut sous plusieurs angles, complété des données permettant de situer sa vitesse lors de sa chute, mais aussi la force G, l'altitude et la fréquence cardiaque de Felix Baumgartner.Pendant la première partie de son saut, les spectateurs avaient retenu leur souffle alors que l'aventurier semblait tourner de façon incontrôlable. "Je n'ai jamais pensé que j'allais perdre la vie, mais j'étais déçu car je pensais que je n'arriverais pas à battre mon record.

How Red Bull's Brand Marketing Strategy Took Flight The recent passing of Thai billionaire and Red Bull co-founder Chaleo Yoovidhya got me thinking about the world’s most recognizable – and profitable – energy drink. In 2010, Red Bull posted revenue of $5.1 billion. This considerable sum came from the consumption of 4 billion cans of the drink that “gives you wings.” Red Bull’s success paved the way for numerous imitators with energetic names like Monster, RockStar, Full Throttle and Amp. Not long on nuance, energy drinks don’t attract similar snobbery among drinkers as coffee, tea or wine do. From working man to Superman with the Red Bull brand Written accounts peg Yoovidhya coming from humble beginnings, working hard for most of his 80 to 90 years (there’s some variance among his reported birth dates). In the early 1980s, while working in sales for the German household products company Blendax, Austrian businessman Dietrich Mateschitz discovered the natural Asian “tonics” available in Yoovidhya’s small pharmacy. Like this:

Red Bull Stratos May Change Future Of Marketing One small jump for Red Bull, one giant leap for business marketing: Red Bull Stratos may be the most successful marketing campaign of all time. More than 8 million people worldwide watched YouTube's live stream on Sunday as Felix Baumgartner became the first person to break the sound barrier, starting in a freefall 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. Meanwhile, Red Bull broke the traditional barriers of marketing, sponsorship and social media, skyrocketing from an energy drink known for providing a quick buzz to a big-time generator of international buzz that makes the endeavors of other marketing innovators like Apple look small by comparison. The beauty of Red Bull Stratos is that it's not just a sensational stunt, but a business move that could translate into estimated sales of tens of millions of dollars, according to Ben Sturner, founder and CEO of Leverage Agency, a New York City-based sports, entertainment and media marketing company.

Red Bull flies to another level with marketing wins | Opinion Red Bull sells fizzy energy drinks. That’s just a reminder for you, because it is more often lauded for its marketing than its product. This weekend saw the pinnacle of its publicity achievements with the Red Bull Stratos project when Felix Baumgartner became the first skydiver to break the speed of sound as he jumped from more than 24 miles above the earth. This little piece of branded content was watched live simultaneously by more than 8 million people on Red Bull’s YouTube channel. That means Red Bull Stratos beat even the inauguration of President Obama in 2009, the previous world record with 7 million simultaneous views, according to Akamai Technologies. Red Bull Stratos was apparently the end result of a 15-year partnership with skydiver Baumgartner. But Red Bull isn’t worried about running ads pointing you to supermarket shelves. I’m not saying it doesn’t do product marketing, as its energy-enhancing product attributes and strapline are well known - “Red Bull gives you wings”.

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