Quick Sprout Blog by Neil Patel
I’ve said it before: a successful PPC campaign boils down to two things: Increasing click-through rate (CTR)Lowering cost-per-click (CPC) Pretty simple, right? But I want to add one more point to that statement. It’s not complicated. You also need to get high quality traffic. This means reaching your target audience and bringing in visitors who are ready to buy. You want leads who have one hand on their wallets, ready to whip them out and make a purchase. Now, allow me to point out a brutal truth about PPC marketing. It’s a slippery slope, especially if you’re new to the game. If you don’t know what you’re doing, it can chew you up and spit you out. Many “noobs” quickly find their budgets depleted with only a handful of sales to show for it. Some even end up spending more on their PPC campaigns than they get in return from sales. In order to get a favorable ROI, you want to ensure that 1) you’re driving high quality traffic to your landing page and 2) you’re not overspending on CPC.
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